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This is the presentation that I gave at the Harlem Tweetup as part of Social Media Week NYC. The presentation contains interactive twitter polling from a toolset designed by SAP. Attendees participated by tweeting votes to poll questions. Certain slides tweeted content to my twitter stream for other people on Twitter to view. The notes you see under the slides were tweeted to my twitter stream by SAP embed toolset
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Twitterworlds
Developing a Successful Twitter Style in the Social Media World
1 – 0 to 1yrs 2 – 1 to 3yrs 3 – 4 to 6yrs 4 – 7 to 10yrs 5 – 10+ years
How long have you been involved in Social Media?
Tweet your choice to #HTUvote1Example: 2 #HTUvote1
Social Media is not a NEW phenomenon
Social Media History
We used Social media tactics in chatrooms during the early days of the Internet
Heyward Davenport; Regional Director Minority Business Development Agency speaking chatting in a African American Business Chatroom - 1996
Terrie Williams; Public RelationsExpert chatting with a group of business Owners during an online Book release party for her 1st Book“The Personal Touch”
1998
Smart Marketers held online conversations to attract new business
Social Media users have been online for years waiting for Brands to have a dialogue with them.
Social Media is a Conversation between HUMANS!
85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers.
Cone, Business in Social Media Study, September 2008
1 – Yes I do. 2 – Yes I’m working on it. 3 – No but I plan creating one. 4 – I need one but don’t know where to start. 5 – I don’t need no stinkin Social Media
Strategy.
Do You Have a Social Media Goals & Strategy Document?
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DEFINE YOUR COMPANY’SSOCIAL MEDIA STRATEGY.
Goals vs. TacticsIncreasing Sales is a GOAL. “I need to be on Twitter.” is a
TACTIC
Social Media is NOT FREE!
Time is a major cost to using social mediaeffectively for a marketing campaign.
People is another cost of social media which has to be considered.
Social media works beyond the computer. Which adds another cost to using Social Media
STOP PLANNING “CAMPAIGNS”.START PLANNING “CONVERSATIONS.
SOCIAL MEDIA WON’T FIX A BAD PRODUCT/SERVICE.
Social Media can’t fix POOR networking skills
How many people did you meet for the 1st time this evening?
Did you connect someone with another person they did not know before?
What else do you know about the people you met besides their job title and place of business?
Did you share information with someone that may be valuable to them.?
Test Your Network Style
Why Add Twitter to your Social Media toolbox
1382% - The monthly growth rate of Twitter users from January to February 2009.
3,000,000 Tweets per day on Twitter.com
The State of Twitter
At the current rate, Twitter will process almost 10 Billion tweets a year.
Twitter now has 75 Million user accounts, but only around 15 Million are active users on a regular basis.
An earlier study, by Razorfish, found that exclusive deals and offers were the primary motivation of US Internet users following brands on Twitter.
1 – I prefer Quantity of Tweeter Followers 2 – I prefer Quality of Tweeter Followers 3 – IDK (I Don’t Know or care) 4 – I like a blend of Quantity and Quality Followers
Quantity vs. Quality of Twitter Followers
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Facebook & LinkedIn are Warm Market tools.
Twitter is a COLD Market tool.
Warm vs. Cold Marketing
Use Twitter to manage the people that you don’t know or haven’t met yet
Converting Cold Markets
Would you walk up to someone at a cocktail party and shove your business card in their face? Don’t be that person.
Build an army of brand evangelists
Private reflections and thoughts about your products/services.
Event announcements, which might give you a chance to meet your followers in person.
Contests, such as trivia questions, with a prize attached, which arouse plenty of interest in your tweets.
Responses to other tweets, which express your interest in what others have to say.
What to Tweet about?
Don’t be these annoying people on Twitter
TMI Person
The Plagarizer
Reply Person
Multi Level Morons
The Novelist
The Anonymous Stranger
The Needy Beggar
Tweet links to articles that can help your followers better understand the industry.
Be real, share your thoughts and comments about industry news and events.
Share your company’s culture and the human side of your business.
Be positive and motivate your followers daily.
Follow your heart and ignore the negative tweets you receive. Some people just don’t get it.
Do Use These Best Practices
Twitter Tools
The tools & apps that I am about to show are not endorsed by me. These are the tools that I use to assist me in reaching my Twitter goals.
There are thousands of apps and tools for using Twitter in a variety of ways and you should choose tools and apps based on your needs and goals.
Warming the Twitter Market
Search Key Terms Related to Your Industry
Listen to the conversations
Reach Out & Support
How to Be Found on Social Media
Building It Doesn’t Mean They Will Come
Point Them To Your Pages
Promote Social Media Through Traditional Media
Give People A Reason to Visit
Review, Measure the Strategy & Adjust Where Needed
Most of All HAVE FUN!
1 – Excellent Presentation 2 – Very Good Presentation 3 – Good Presentation 4 – Could have been better 5 – Wasn’t Impressed 6 – Wish I was somewhere else
Did You Enjoy This Presentation?
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Thank you for your time
I conduct workshops on: ◦ Social Networking Strategies, Social Media Skills◦ Small Business Skills, Leadership Skills
Contact me at: [email protected] Facebook – roaddoggz Twitter – roaddoggz Friendfeed – roaddoggz LinkedIn - roaddoggz 646-530-8632 ext. 2
