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T W I T T E R F O R T R A V E L A G E N T ST R A V E L I N D U S T R Y E X H I B I T I O N 2 0 1 5 # T I E 1 5
H O L L Y G A L B R A I T H
@ H O L L Y G A L B R A I T H
G O F U T U R E M E D I A . C O M
G O F U T U R E M E D I A
S O C I A L M E D I A A N D
T R A V E L
• Australians spend on average 37:44 per month
online
• 68% of Australians use social media and 49%
use social media every day
• 65% of leisure travellers are inspired by online
sources, most notably through social/video sites
and search
• 21% of leisure travellers use social media to plan
trips (and 25% of business travellers)
• Smartphones are often used for travel inspiration
in “snacking moments” before planning
S O C I A L M E D I A A N D
T R A V E L
• There are approx. 2.8 million twitter users
in Australia
• Half of Twitter users surveyed say Twitter
content is influential in their consideration
of a travel brand
• 27% of Twitter users say they’re most
interested in and travel ideas/stories
• Every second, on average, around 6,000
tweets are tweeted on Twitter, which
corresponds to 500 million tweets per day
T W I T T E R U S E R
( A U S T R A L I A )
“They seem to be in the 25 to 55 age
range, fairly affluent, well-educated,
urban users, what advertisers would call
the AB demographic,”
“…it might only be 2.8 million accounts,
but those accounts probably represent a
particularly influential slice of the
Australian population.”
http://www.brisbanetimes.com.au/digital-life/digital-life-news/twitter-28-million-users-
in-australia-20140804-1009op.html
T W I T T E R
Twitter is an online social networking service that enables users to
send and read short 140-character messages called "tweets"
P E O P L E D O B U S I N E S S W I T H
T H O S E T H E Y
K N O W , L I K E A N D T R U S T
P E O P L E A N D B R A N D S C A N U S E T W I T T E R
T O C R E A T E D E E P E R C O N N E C T I O N S W I T H
T R A V E L L E R S
T O P O S I T I O N T H E M S E L V E S A S A
C R E D I B L E A N D T R U S T E D S O U R C E O F
I N F O R M A T I O N A N D T O S H O W
P E R S O N A L I T Y
I T ’ S A B O U T B E I N G
C O N V E R S A T I O N A L
T W I T T E R F O R T R A V E L A G E N T S
C O N V E R S A T I O N S
C O N V E R S A T I O N S
C O N V E R S A T I O N S
C O N V E R S A T I O N S
TERMINOLOGY
ESSENTIALS
H A S H T A G
• A hashtag is any word or series of
letters or numbers with the ‘#’ hash
symbol in front of it
• A way to aggregate information online
• They are a useful way to listen to what
people are saying online
• They allow your content to be found by
people who are interested in your topic
making it easy for them to find, join in
and share relevant information
W H A T T O T W E E T
A B O U T
A N D W H O T O
F O L L O W
T W I T T E R F O R T R A V E L A G E N T S
“Twitter is the shortest thing between you and
what interests you most.”
• Trisha Foresman @tforesman - Virtuoso Manager,
Tour & Specialty
• Abercrombie Kent @AKTravel_AU - Travel
Wholesaler
• Huka Lodge @HukaLodge - Accommodation Provider
• Tourism Australia @TourismAus - The industry profile
• Laura Fairweather @lfairweather - Manager,
Corporate PR, Four Seasons Hotels and Resorts
• Luxe Tiffany @LuxeTiffany Global - luxury hotel
expert, USA Today & U.S. News Travel contributor,
luxury traveler, beach girl
• Chris Noble @WorldNomads - GM of
WorldNomads.com
• AFTA @AFTAOfficial - The official Twitter feed for the
Australian Federation of Travel Agents
A F E W N A M E S
G R O W I N G E N G A G E M E N T O N T W I T T E R
THE BEST WAY TO GROW
ENGAGEMENT IS TO ENGAGE
T W I T T E R T I P S
• You don't have to read every tweet
• Twitter is a conversation
• Use the search function
• Add images to your tweets (you can add upto 4)
• Have a filled out bio & profile picture
• Meet up in real life (tweetup)
• Reply & thank
• Be human, be polite
• Use Twitter lists
• Join in!
T R A V E L T W I T T E R
C H A T S
T W I T T E R F O R T R A V E L A G E N T S
T W I T T E R C H A T S
• #TravelSkills
• #TTOT
• #CruiseChat
• #TL_Chat
• #FoodTravelChat
• #RTTC
• #TRAVELSKILLS
• #TTOT
• #TRAVELSKILLS
• #TTOT
T O U R I S M T W E E T U P
# T O U R I S M T W E E T U P