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Twitter is a rich conversational channel that can be used for brand awareness, to cultivate relationships, and generate leads for professional speakers. When used as a component of an integrated marketing strategy, it can produce valuable results.
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Twitter for Professional
SpeakersWilliam CrozerClutch Media Group
May 16, 2009
@clutchmg
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What is Twitter?
• A utility to update your status to your connections
• Each message is limited to 140 characters• Tweets are public and searchable
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Recent Twitter Events
• Demi Moore saved a life• Twestival – worldwide event to raise money
to dig wells for third world villages without clean water
• First pics of plane in Hudson river• Ashton Kutcher first to a million followers
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Growing Fast
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• Grew 83% in April• 3,000% year over year growth
Why Twitter is Powerful
• Strong on mobile• Posting links to web content• Searchability• Engage one on one
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How Do I Get Started?• Go to: www.twitter.com• Sign up– Three minutes– Email address– Choose a handle
• Create your bio– Include a link– Post a picture of you– 160 character description– Location
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Gaining Followers
• Follow people so they follow you back– Average follow back ratio: 0.8
• Finding followers– Use search.twitter.com to search conversations– Use twellow.com to search people– Follow me: @ModernLV, @ClutchMG
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Characteristics of a Great Tweep
• Be open, honest and authentic• Have a personality, a perspective and passion• Listen more than you talk• Add valuable content through links
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Tweet Sampler
• Be interesting• Be funny• Share a fact• Share a link• Make a comment• Make a prediction
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• Mention a change• Share feedback• Announce
something new• Give congratulations• Share new content
Reply and Retweet interesting information
Tools to Reach Your Goal
• Tweetdeck.com – desktop app• Search.twitter.com – search conversations• Twellow.com – search users• Twitalyzer.com/Twittergrader.com - analytics• Follow Friday - recommendations• Twitscoop.com – hot topics• Twollow.com – auto follow
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clutchmediagroup.wordpress.com
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Tips for Public Speakers
Twitter should be part of an integrated marketing strategy
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Tips for Public Speakers
• Search for potential clients and influencers• Share your expertise for free• Retweet other people’s expertise• Find people interested in your specialty• Promote your upcoming events, but not too
much
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Tips for Public Speakers
• Use your Twitter handle wherever you’d use an email address or phone number– Offline marketing – print collaterals, networking,
presentations– Online marketing – website, YouTube, blog, Slide
Share
• Engage people in conversations
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Profile Best PracticesPotential followers give you three seconds to make an impression•Real headshot•Pleasing custom background•Link to her website•States her value in bio•Real words not buzz words in bio•Lots of replies•Has a positive attitude
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Conclusions• Twitter is not a magic bullet. It is a rich
conversational channel that can be used for brand awareness, to cultivate relationships, and generate leads – Twitter is YOUR personal broadcast channel.
• Twitter allows YOU to converse naturally on a global platform – connect with your prospect in your neighborhood or the other side of the world with the same degree of ease and economics.
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