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Twitter for Business – Andy Poulton. www.159.be
Twitter for Business - Agenda
1. What is Twitter2. Benefits of using Twitter3. Who is using Twitter4. Twitter – Getting Started
Twitter GoalsSetting up an accountWriting a BioFinding people to Follow
5. How to Tweet6. What to Tweet7. Smart Tweeting8. Marketing
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – What is Twitter
Twitter is simply a 2 way communications tool to enable
you to reach out to potential clients and stay in touch with
existing ones.
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Benefits
• Engage with target audience• Communicate with Existing clients• Brand Awareness• Competitive Intelligence• Reputation Management• Signposting• Feedback Channel• Support Channel• Sales Channel• Research• Information Resource
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Who
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting Started
What are you aiming to achieve with Twitter?
3-5 minutes
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Your Goals
• New business• Communicate with existing clients• Competition Awareness• “Link Love” – Search Engine Optimisation• Better Understanding of Twitter• Mobile Communication• Trend Monitoring• Instant Communications / Spontaneity• Keeping up to date• Brand Awareness• Reputation Management• Feedback / Support mechanism• Signposting to website• Sector Specific Communication
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Other’s Goals
Brand AwarenessWant to be seen as the expertI want to drive traffic to my businessI want to find new readers for my blogI want to share my passion for…..I want to share what I’m working on with othersI want to find friends with similar interestsI want to meet my future partner
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting Started
www.twitter.com
Twitter for Business – Andy Poulton. www.159.be
Personal
Or Business
Twitter for Business – Getting Started
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting Started
As soon as mobile account is confirmed
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting Started
PersonLocationKey wordBrandEtc.
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedFinding People to follow
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedFinding People to follow
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedFinding People to follow
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedFinding People to follow
www.twellow.com
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedFinding People to follow
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedFinding People to follow
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedFinding People to follow
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedFinding People to follow
http://www.monitter.com/
http://wefollow.com
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedManaging Tweets
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedManaging Tweets – Creating a list
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedManaging Tweets – Viewing a list
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedAnatomy of a Tweet
Regular Tweet
Reply @ Tweet
Re Tweet RT
Hash Tag # Tweet
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedAnatomy of a Tweet
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedAnatomy of a Tweet
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedHow to Tweet
Send a textTo
86444
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedHow to Tweet
Applications on your PC
www.tweetdeck.com
www.seesmic.com
www.hootsuite.com
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedHow to Tweet
Mobile Apps
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedHow to Tweet
Send a Picture
http://www.twitpic.com/
http://yfrog.com/
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedWhat to Tweet
NewsInformationPicturesLinksAdviceRepliesBlogs
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedWhen to Tweet
Scheduled / Auto Tweeting
http://futuretweets.com/
http://www.socialoomph.com/
http://cotweet.com/
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedWhat to Tweet
Links
http://www.telegraph.co.uk/technology/mobile-phones/8459367/Big-Issue-sellers-to-be-given-smartphones.html
= 106 characters – leaving 34 for your message
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedWhat to Tweet - Links
http://bit.ly/
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedWhat to Tweet - Links
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedTwitter Marketing
Follow Back when people follow you
Put the Twitter “badge” and link everywhere• Website• Email Signature• Blog• Business Cards• Signage• Letter Heading• Compliment Slips• Vehicle Signage• Advertising• PR
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedTwitter Marketing – Other Social Media
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedTwitter Marketing – Other Social Media
How to linkLog in to your Facebook AccountGo to this pagehttp://apps.facebook.com/twitter/Follow the directions
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedTwitter Marketing – Other Social Media
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business – Getting StartedTwitter Marketing – Other Social Media
www.ping.fm
Twitter for Business – Andy Poulton. www.159.be
Twitter for Business - Agenda
1. What is Twitter2. Benefits of using Twitter3. Who is using Twitter4. Twitter – Getting Started
Twitter GoalsSetting up an accountWriting a BioFinding people to Follow
5. How to Tweet6. What to Tweet7. Smart Tweeting8. Marketing