Upload
leslie-hughes
View
201
Download
0
Tags:
Embed Size (px)
Citation preview
Twitter for Business
Presented by: Leslie Hughes
Twitter.com – a “microblogging” platform
Limited to “tweeting” in 140 characters
Increasingly being used for customer service
Most updates are from mobile devices
Agenda
What is Twitter? How You Can Use Twitter Twitter Terminology Getting Started What to Tweet About Advanced Search What the Tweet is a Twitter Party? Best Practices and Crisis Scenarios
Twitter Page
Twitter Statistics and Facts
Grew by over 1900% in 2008 to 2009
Over 200 million members and growing by 350K per day.
55 million tweets per day Politicians, brands, big
companies and celebrities now embracing Twitter
www.digitalbuzzblog.com
How You Can Use Twitter
Connect with strangers/build alliances Promote your brand Create buzz - events, promotions, free trials: Customer relations Crisis management Issue/charity advocacy and awareness Increasing sales (use sales messages sparingly!) Track what people are saying about your
business. Calls-to-action to other content you’ve created. Create relationships with journalists and
influential people.
Twitter Terminology
Handle: Twitter username ie. @punchmediadotca @ = replies: Refer to someone using @ symbol. Will
allow them to know you’re tweeting with them or re-tweeting their content.
RT = “re-tweet”: You are sharing someone else’s tweet with your followers and giving original person credit.
DM = Direct message. Private messages. You can only DM if you both follow each other
# (hashtag): easier to follow trend thread. i.e. #JapanDisaster
Bit.ly Tiny.cc Ow.ly: way to turn a very long URL into a shorter version to fit within 140 character requirement.(Note: Bit.ly tracks clicks)
Why 140 Characters?
• If you keep to less than 125 characters, it makes your content easier to re-tweet (aka share)
The RT = “retweet”
Give credit to the original source by RT @username or (via @username)
Try to keep the original tweet as intact or clear as possible
If you only type 125 characters, you leave room for people to RT with comments.
Twitter Trending Topics
Hudson plane crash was captured and shared long before traditional media.
Trending topics often include deaths of celebrities and scandals
Usually # hashtag thread is used
Unsuccessful Twitter Tactics Random mass follow in the hopes that anyone
will follow back Direct Message a “Welcome” Develop brochure-ware Tweet too many times Randomly post
@username and put spam into “status”
Don’t use numbers or underscore in name
Brochure-ware vs Engagement
Canada USA
Twitter PageStatus update
@ “replies Direct messages
Search
FollowersFollowing
Additional “real estate”
Set Up
Use personal name for Full Name
Username should reflect business branding
Add picture/personalize = avatar
Design
Set up a custom background featuring your logo for increased brand presence. www.Twitbacks.com
Custom Backgroundsize 1600px by 1200px
Settings>Design > Change Background image - browse (find file) - save changes
Find People
Browse Suggestions
Find Friends By Email On Twitter:
through other people you or your competitors follow
Find a community of like-minded people to connect with.
Follow People or Businesses
Follow influential people and thought leaders.
Other Twitter Functions
Getting Started: I
Start by using Twitter Search to follow relevant people (and competitors)
Note: following is not reciprocal Add a picture to show you’re a real
person Be personal, interesting,
conversational
Getting Started: II
Build list slowly Note: You don’t have to read every
tweet.
70/20/10 rule = 70% Good info, 20% RT 10% self promotion.
Things You Can Tweet About
Job postings Exclusive “Twitter” coupons or deals Behind-the-scenes of your company Sneak peeks of projects or events Links to your articles/blogs or other
content How-to’s: instructional videos or
stories News: especially breaking news
Things You Can Tweet About
Respond to customer service issues. Warnings: scams or viruses. Freebies and contests. Observations. Books you’re reading What you’re watching on TV. Join conversations. Re-tweet other people’s content.
Lists
Keep track of topics/groups
Source: @danzarella
Hashtag #
Purpose is to follow a thread Group chat/tweetup (use
TweetGrid.com or Tweetchat.com) Ask a question and collect ideas Share an experience (#olympics) Popular #FollowFriday or #FF =
recommended people to follow
Shorteners: Bit.ly
fb.me = Facebook, goo.gl = Google, ow.ly = Hootsuite
Advanced Search
search.twitter.com or http://
search.twitter.com/advanced
Enter relevant keywords and your brand
Set up RSS feed Engage: Ask a
question, or start a conversation
Source: @danzarella
Useful Tools & Tips
TwitterGrader: ww.tweet.grader.com Klout: www.klout.com Friend or Follow: www.friendorfollow.com
Find out who is following you/who isn’t/who has the most followers etc.
Ask “Please RT” (sparingly!) Hootsuite, Tweetdeck, Co-Tweet
HootSuite: Management
Tweet Ups and Twitter Parties
TweetUps: Twitter friends get together in real life.
Twitter Parties: Twitter people gather together at a designated time to chat online. Sometimes sponsored and prizes are given.
What can happen on Twitter…
United Breaks Guitars
@ThatKevinSmith
Kevin Smith (1.6 million followers) became a PR nightmare for the SouthWest airlines.
Kogi: @kogiBBQ
Kogi (90,000 followers July 2011) a mobile force of Korean Mexico taco BBQ trucks in L.A.
COLDFX
Porter Airlines
How to get lots of followers
Put your Twitter logo on your website, handle on business card etc.
Make your tweets re-tweetable = kick ass content. Be a thought leader.
Be public (not private profile). Engage - a lot.
Next Steps
Begin tweeting Follow relevant people & “talk” to them! Measure your goals against your
benchmarks/strategy but remember “sentiment” cannot be measured.
Identify “Brand Ambassadors” or key influencers who will help you spread your word. Reward them.
Be sure to…..
Follow us: www.facebook.com/punchmediadotca
Tweet with us: www.twitter.com/punchmediadotca
Learn from us: www.punchmedia.wordpress.com
Learn MORE from us:www.punchmedia.ca/email.html