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Social media training workshop Twitter and Google+
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Social Media TrainingTwitter & Google+
Ben Pindar, Communications Director@BenPindar @nlightspr
Introductions
•Who are you?•Where are you from?•What are your business goals?
The unstoppable rise of social media
Think like a search engine
What did you last search for?
Where should internal communications sit?
How can you do the same?!
How does Google work?
Identifying keywords
•What words might customers type in to search for you?•What questions could you
answer for them?• Discuss in pairs
Understanding Twitter
Twitter – Profile Page
Good quality background image with key info in the top left corner1500px in width X 500px in height
Clear, high quality profile photoMake sure it portrays a professional image (400x400px)
Twitter – Profile Page
• A 160-character description of who you are and what you do• Make it clear what you do and use keywords so people can find you• Include a location and links to your website
Twitter – Profile Page
Statistics bar about your activity and your network
Archive of your Twitter activity
Suggestions of people who you may want to follow
Option to update your personal information
Twitter – Profile Page
• Clearly identify who you are• People connect with people• Use keywords• Include hashtags (no more than three)• Demonstrate your expertise• Explain what you discuss on Twitter• Add locations• Include your website(s)• Do all of the above in 160 characters!
Profile Examples
Profile Examples
Profile Examples
Profile Examples
Profile Examples
Profile Examples
Profile Examples
Profile Examples
Profile Examples
Profile Example
Your turn
• In groups, develop a profile to share with room...
Key points – who are you, what do you do, keywords, demonstrate expertise, show personality, website, location and tell us what you tweet!
Twitter – Home Page
A list of the most talked about topics on Twitter
Search bar for finding people, topics and businesses
The list of tweets being posted by the people you follow
Twitter – Home Page
Direct message option – contact people who follow you on Twitter directly with private messages
Compose a new Tweet to send to your followers
Twitter – Notifications
• Page showing all the activity around your account• People talking about or to you (mentions)• People who have shared your Tweets (retweets / RT)• People who have started to follow you
Twitter – #Discover
A page created by Twitter showing you tweets, conversations and people you may be interested in
Twitter – Settings
A drop down menu allowing you to create new lists, seek help, sign out of the account and alter account settings around notifications, privacy etc.
Twitter – Composing a tweet• Short, relevant and no unnecessary words• Handle, hashtags and link• Driving traffic back to website• Includes extra content
• Include images with your tweet where possible• Images are now included in the Twitter timeline• Makes tweets stand out• People will share good quality images
Twitter – Handles & HashtagsHandles – eg. @BenPindarYour handle is your account username and is also mentioned in your urlEg. www.twitter.com/BenPindarUse it in tweets to contact someone or mention them
Hashtags– eg. #searchtoolA hashtag is used to mark keywords or topics in a tweet and are used to search for other tweets about the same topic.At events, a common hashtag will be used – eg. #BuyYorkshire – so people at the event can search to see what other people are saying
Jargon – RT MT #FF
Twitter – Engage peopleFollow people strategically – identify the people you want to do business with and follow them. Have a clear objective
Share insights – By joining their conversations you can start to build relationships
Create lists – Lists can be public or private but can be used to filter out the key people you want to do business with
Use lists – By making lists public under a specific heading – eg. “Property Leaders” – you can flatter your targets and also see exactly what they want to talk about
Discussion
What can you Tweet about from your business?• What do you say?• Use active words• Provide half the conversation• Ask questions• Be controversial
Twitter – Best PracticeKeep posts short – Tweets at around 100 characters allow for people to retweet (RT) and add their own comments
20% promo 80% conversation – Don’t just market yourself. Be generous and share your insights, opinions and expertise to create genuine relationships
Get a handle on handles – Use at the beginning of your post to tweet that person. Use anywhere else to mention them
Don’t be heavy on hashtags – Don’t use trending hashtags that have no relevance to you or the discussion. Also keep them to a minimum as it will make your tweet hard to read
Twitter – Best PracticeJoin the conversation – search for people already talking about your subject and get involved rather than put out a cold tweet
Keep it real – Sales-driven tweets are a turn-off. Keep conversation natural and generous
Focus on your passion – Tweet about what you know best and you will soon be recognised as an influencer in your industry
Include links – share interesting content people by adding web links to your tweets. URL shortening services like bitly.com are useful
Add personality – Be professional, but add some personality to keep your tweets interesting
Useful management tools
• Bit.ly / Ow.ly / tinyurl• Hootsuite / Tweetdeck• Twilert / TweetBeep / TweetAlarm• Klout• Paper.li• SocialOomph• CoTweet
And finally...
• Consider cultural differences
• It is public and can’t be deleted
• What do you do if it goes wrong?
10 minute break...
Google+ OverviewPlatform for sharing blogs, images, websites, videos etc
Option to like content with
Option to comment on content and share with your network
Important for Google search rankings
Find and interact with businesses or individuals using Circles
Google+ Benefits
• Build +1 into website content
• Build social evidence of quality of offer
• Improve search rankings and profile
• Drive new business and traffic
Google+ ProfileLanding page for people searching about you or the business
Quality profile photo and background image – same brand?
Key information about who you are and what you do
Information about who is in your network
Contact information
Location, work and personal details
Links to other platforms
Personal URL – 10 followers needed!
Google+ Business Pages
Google+ Home
• A constantly updating feed of the posts by people and businesses you follow
• Can be filtered using circles• Like, comment on or share
posts• View ripples to see who is the
biggest influence in your network
• Use content in your own site or blog
Google+ ToolbarProfile - Amend your profile and view what it looks like to others
People - Search for people you know or want to follow
Photos - Search and share images
What’s Hot - Look at what top topics are being talked about
Communities - Join communities. Groups for like-minded people
Events - Seek events,
create your own and send invites
Hangouts – An enhanced video communication tool superior to Skype
Pages – Create an individual page for your business or interests
Local – Recommend local businesses or write reviews
Settings – alter your account preferences
Google+ People• Identify key targets
using search terms and keywords
• Include in circles to deliver targeted messages
• Find colleagues or classmates
• Search by location• Seek suggestions
based on your profile
Google+ Local
• SoLoMo• Identity on Google
Maps• Linked Social
Content• Improved rankings• Improved
marketing
Google+ Communities
• Discussion groups for key sectors and industries
• Consumers engaging with brands
• Focussed and great source of targets and information
Google+ Ripples
See who the key influencers in your network are and then engage with them
Google+ Share content
• Write an article, comment or opinion directly into text box – keep short and relevant• Add links, photos, videos or event invites and information• Decide who it can be shared with – everyone, circles and individuals• Use @handles and #hashtags to engage with people and topics
What makes a good post?• Share news articles, images, videos,
websites, blogs etc• Use a bold headline and exciting
introduction• Insights, something new, opinion,
learning points• Controversy• Vulnerability, half the conversation• Include image and/or link to further
information• Drive traffic back to your website
and other social media platforms• Makes you want to comment • You want to share the post
Be strategic
• Business and marketing goals – how and where will social media add value?• What do we want to achieve?• Who are we targeting and where are they?• What keywords do we need?• What image – photos?• What expertise/insights can you share?• How will we measure success?
Be strategic
• Follow key targets and engage• Set realistic goals• A community takes time to build• Identify the questions you can address• Plan how to answer them• Plan a series of promotional messages• Plan your own questions to engage people
Next steps...
• Identify and follow 10 people a week• Pick three questions your customers are
asking• Create suitable answers with links to online
resources – your own site or others• Post to Twitter daily, Google+ bi-weekly• Answer a post from one of your targets• Post something with personality once a week
Discussion and any further questions?
Future workshops on using LinkedIn and blogs for business development planned for September and October 2014
Please email [email protected] to arrange free follow-up phone session