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By Christian D. Kobsa
21st Century Business Analysis
Leadership –
An Introduction
From the Tactical to the Strategic
Table of Content
The Global Status Quo
IBM’s Global CEO Study
Organizational Realities
Unprecedented Changes
IBM Report on Winning CEO Approaches
The 21st Century Business Model
Creative Leadership Model for Innovation
Business Analyst Capability Model
Strategic / Innovative Business Analysis
Qualities of A Strategic / Innovative BA
Identify Complexity Dimensions
Project Cycle Models
Project Complexity / Cycle Map
Diplomacy in Business Analysis
2By Christian D. Kobsa
The Global Status Quo
3By Christian D. Kobsa
Environmental
Pressures
Economic
Turbulence
Stubborn
Recession
Intractable
Societal Changes
High
Unemployment
Increased
Poverty
Uncompromising
Complexity
Fierce
Competition
Changing Business
Ecosystem
IBM’s Global CEO Study
“The biggest challenge CEOs are facing is the network of
complexities brought about by the Internet and the
global economy. The CEOs further stated that their
organizations are not equipped to effectively manage this
uncompromising complexity, because they do not have
the creative leaders that are needed.”
- Samuel J. Palmisano, Chairman, President and Chief Executive Offices, IBM Corporation
4By Christian D. Kobsa
Organizational Realities
5By Christian D. Kobsa
Emergence of a global economic and information network.
Transition to information based organizations.
Marginalization of traditional hierarchical structures.
Development of virtual sets of connections and partnerships.
Creation of complex relationships based on: alliances with
strategic suppliers; networks of customers; partnerships with key
political groups; regulatory entities; etc…
Increased performance pressure.
Business processes and supporting technology is becoming more
interconnected, interdependent, and interrelated than ever
before.
Unprecedented Changes
6By Christian D. Kobsa
Increasing global competition.
Continuous time-to-market compression.
Ongoing and rapidly changing technologies.
Uncompromising organizational and technological
complexity.
Corporate inertia.
Significantly more complex business systems and
consumer products.
IBM Report on Winning CEO Approaches
7By Christian D. Kobsa
Embody Creative Leadership:“CEOs now realize that creativity trumps other leadership characteristics. Creative leaders are comfortable with ambiguity and experimentation. To connect with and inspire a new generation, they lead and interact in entirely new ways.”
Reinvent Customer Relationship:“Customers have never had so much information or so many options. CEOs are making "getting connected" to customers their highest priority to better predict and provide customers with what they really want.”
Build Operational Dexterity:“CEOs are mastering complexity in countless ways. They are redesigning operating strategies for ultimate speed and flexibility. They embed complexity that creates value in elegantly simple products, services and customer interactions.”
The 21st Century Business Model
8By Christian D. Kobsa
More leadership, less management.
More collaboration, less hierarchy.
More team efforts versus individual efforts.
More cross-pollination; less organizational silos.
More agility; quickly adjusting to market developments.
More flexibility; adjusting to market development w/o loosing
customers and profits.
Efficient and effective resource allocations to new opportunities.
Creative Leadership Model for Innovation
9By Christian D. Kobsa
Complex
Project Managers
Business Architects
and Visionaries
Enterprise
Business
Analyst
Solutions Architect
Business Analyst Capability Model
10By Christian D. Kobsa
From Tactical to Strategic Business Analysis
GoalEnhanced Business
Operation
Meeting Business
ObjectivesExecuting Business Strategy
Creating New Business
Strategy
Focus Operations / Support Project Enterprise Competitive
Project
Type
Complexity low; continues
process, product, and/or
technology improvements
Complexity moderate; new
development, improving
process, product, and/or
technology
Complexity high; dealing
with programs and
portfolios improving
multiple processes,
products, and/or
technologies
Complexity high;
innovation projects to
improve competitive
advantage and
translation of strategy
into new, even
paradigm changing
processes and/or
technologies
Leadership
Type
Generalist; Business /
System Specialist; Product
Manager
Entry Level / Senior PMs /
BAs
Business Domain Experts;
IT System Experts;
Entry Level / Senior PMs /
BAs
Enterprise Change Experts;
Program and Portfolio
Managers; Senior and
Enterprise PMs
Strategists; Business /
Technology
Optimization Experts;
Innovation, Cultural
Change, R&D Experts
Results
Operational business
process and system
continually improved adding
value
Creation of new solutions
that meet project level
business objectives
Investments into the most
valuable initiatives
realizing the business
benefits forecasted
New strategy
formulated; optimized
business / technology;
competitive position
improved
Strategic / Innovative Business Analysis
11By Christian D. Kobsa
Strategic / innovative business analysis focuses
on:
Enterprise business analysis.
Emphasizing Business and technology
optimization.
Creation of innovative solutions.
Creation of a competitive advantage.
Being an emotionally intelligent leader.
Qualities of A Strategic / Innovative BA
Share the project leadership role with the project manager.
Create and lead innovative requirements integration teams.
Influence, sway, and persuade groups and individuals to focus on
creativity.
Embrace uncertainty and ambiguity.
Take risks that disrupt legacy models.
Reject traditional project management styles.
Get close to customers; bring them into the process.
Use cost-benefits tradeoffs based on customer value.
Insist on innovation; be unsatisfied with “business as usual”.
12By Christian D. Kobsa
Identify Complexity Dimensions
Project Complexity Dimensions: Size / Cost / Time
Team Composition and Past Performance
Urgency and Flexibility of Cost, Time and Scope
Clarity of Problem, Opportunity, Solution
Requirements Volatility and Risk
Strategic Importance, Political Implications, Stakeholders
Level of Change
Risks, Dependencies, and External Constraints
Level of IT Complexity
13By Christian D. Kobsa
Project Cycle Models
Three basic category types exist:
LinearThe business problem or opportunity, and the solution are clearly understood. No major
changes are anticipated. The effort is viewed as routine.
AdaptiveThe business problem, opportunity, and solution are unclear. The schedule is
aggressive.
ExtremeNot just the business problem, but the overall business objectives are unclear. The
solution is undefined.
14By Christian D. Kobsa
Project Complexity / Cycle Map
15By Christian D. Kobsa
Independent Highly
Complex
Moderately
Complex
Predictability Uncertainty
Linear Iterative Adaptive Extreme
Few Pieces
Complete
Unambiguous
Explainable
Order
Routine
Low Tech
Unhurried
Low Skills
Continuity
Knowledge
Assumptions
Newness
Pace
Understanding
Probability
Messiness
Behavior
Integration
Choices
Inexplicable
Uncontrollable
Unknown unknowns
Discontinuous
Uncertainty
Disorder
Novel
High Tech
Intricate
High Skill
Diplomacy in Business Analysis
Learn to Flex Your Communication Style
Choose Your Words Carefully
Listen, Think, and Be Open
Relax Your Body and Your Face
Be Persuasive
Show Appreciation
See the Other’s Persons Point of View
16By Christian D. Kobsa
References
17By Christian D. Kobsa
White Papers:
The Business Capability Map: The “Rosetta Stone” of Business / IT Alignment (William Ulrich, Michael Rosen)
Business Capability Modeling: Building the Hierarchy (Len Greski)
Business Capability Management: Your Key to The Boardroom (Ulrich Kalex)
Business Capability Modeling: Theory & Practice
Academic Papers:
TBD
Professional Magazines: TBD
Books:
Enterprise Architecture As Strategy – Creating a Foundation for Business Execution (Jeanne W. Ross, Peter Weill,
David C. Robertson)
Emotional Intelligence and Projects (Nicholas Clarke, Ranse Howell)
Enterprise Business Architecture – The Formal Link between Strategy and Results (Ralph Whittle, Conrad B.
Myrick)
Websites:
http://www.beyondrequirements.com/business-value-models/
http://www.projecttimes.com/
Appendix
18By Christian D. Kobsa
A1 – Project Complexity Model
A1 – Project Complexity Model
19By Christian D. Kobsa
…model diagram goes here…