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From zero to 25+ million downloadsTure Dahl Børglum, VP of Product
Nordic Growth Hackers January 29, 2015
Today
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B2C products – but no two products are alike
The early growth
As we got wiser
Know your purpose
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Why do people use your service/product?
Say what you do, do what you say,and make it easy!
Google Play 2011 – our paid app:
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Own growth
In 1 Year = 53K Downloads
Google Play Boost
In 48 hours = 282K Downloads
Keys to Growth
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APP STORES,
APP STORES
APP STORESAnd
User Referrals
App Store Optimization
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Apple and Google ranking algorithm – nobody knows, but…
Ranking = (# of installs past few hours) + (# of installs past few days) +
Reviews (star rating + number of reviews) + Engagement (# of times
app opened etc.) + Sales ($) + Localization + Apple factor
Search Result = Title + Keywords + Reviews + Installs + Apple factor
Growth over the years - registered users
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Next step - Activation…
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We know…
A. Track 1st workout within 48 hours + 2nd within 7 days
B. 3 friends = twice as likely to stay
Ask yourself, what do you know?
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Build half a product, not a half-ass product.
You’re better off with a kick-ass half, than a half-assed whole.
- Rework, Jason Fried & David Heinemeier Hansson
Thank You