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Folklore Fusion Fall/Winter 2014 Fusing the ancient Russian craftsmanship, intricate embroidery and embellishments, and rustic motifs with the technological world of today.

Trend Forecast F/W 2014: Folklore Fusion

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The mega trend Folklore Fusion is strongly influenced by traditional Russian costume and earthy, rustic designs. Folklore Fusion is the blend of two cultures, the world of craftsmanship and the world of technology, working together to create amazing textiles, garments, accessories and furniture.

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Page 1: Trend Forecast F/W 2014: Folklore Fusion

Folklore FusionFal l /Winter 2014Fus ing the a nc i en t Rus s i a n c ra f t s m a ns h ip , i n t r i ca te em bro ide ry a nd em be l l i s hm ents , a nd rus t i c m ot i f s w i th the techno l og i ca l wor ld o f t oday.

Page 2: Trend Forecast F/W 2014: Folklore Fusion

The Micro Trends ---Hairstyles & Makeup

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Applications ---Women’s Casual Wear & Outerwear

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Applications ---Men’s Casual Wear

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Applications --- Women’s Accessories

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Applications ---Men’s Accessories

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Applications ---Home Fashions

Page 8: Trend Forecast F/W 2014: Folklore Fusion

Conclusions-The folklore trend encompasses silhouettes, colours, patterns and motifs in a wide range of fashion products.

-In merging the historical manufacturing techniques and aesthetics with modern technology, we are able to take folklore fashion to new heights in terms of sustainability in the materials and dyes used, the speed in which the products are manufactured, and more intricate printing designs which may have not been possible in the past.

-Though it may seem that technology is diminishing the handicraft fashions of the past, in this case, technology is helping to revitalize the folklore trend, fusing together the past and present.