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“Materials Matter” Material Connexion Inc. Andrew Dent, Material Connexion Inc.

Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

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Business Week Innovation Columnist and Materials Scientist Andrew Dent will discuss why intelligent and cost-effective sustainability has become increasingly important, particularly as consumers grow weary of being bombarded with “green” solutions of questionable validity. He'll provide some guiding examples of how to approach a new 'good design' ethos, as well as a look at innovative new materials, the present state of recycled materials, and ways to ensure compliance with current and future bans on certain chemicals, and will feature examples from a wide range of industries, including packaging, sneaker design, medical and consumer products, and electronics and housewares.

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Page 1: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

“Materials Matter” Material Connexion Inc.

Andrew Dent, Material Connexion Inc.

Page 2: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

Andrew Dent, PhDVice President, Materials Research

Material ConneXion Inc.

Page 3: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

We believe the right materialchoices can invigorate design,revolutionize industries, andcreate better, more sustainableenvironments.

MATERIALSMATTER

Every Idea Has A Material Solution

TM

Copyright 2009 Material ConneXion® CONFIDENTIAL

Page 4: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

WE ARE

A global material consultancy. We create innovation through smart material sourcing and thinking.

Copyright 2009 Material ConneXion® CONFIDENTIAL

Page 5: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

OUR TOOLS

Copyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 6: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

Presence in 3 continents

50+ Multi-Disciplinary ExpertsPhDs in Material ScienceMaterial ScientistsMaterial SpecialistsSustainability ExpertsDesignersMarketing & Branding Experts

OUR TEAMCopyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 7: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

The world’s largest resource for advanced and innovative materials.

OUR LIBRARYCopyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 8: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

OUR NETWORK

Scientists

National Labs

Material Manufacturers

Academia

‘Movers and Shakers’

Innovators

Copyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 9: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

WHAT WE DO

Copyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 10: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

CONSULTINGSERVICES

We provide the innovative solutions your company needs to maximize your growth opportunities and dominate your competition.

Copyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 11: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

Brainstorming sessions for new product initiatives

Workshops on new material developments and sustainability

Custom materials research for product/packaging improvement

Sustainability Strategies for better material sourcing

Material Technology Trends Reports for strategic material selection

We Expand Your Innovations In Five Ways:

Copyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 12: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

SUCCESS STORIES

From out of the box solutions to real business challenges.

Copyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 13: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

www.materialconnexion.comCopyright 2009 Material ConneXion® CONFIDENTIAL

Page 14: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

www.materialconnexion.comCopyright 2009 Material ConneXion® CONFIDENTIAL

Page 15: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

SUSTAINABLEMATERIAL

TRENDS

Copyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 16: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

#1 on Michigan’s Lake Superior State University’s 34th annual list of words that should be banished from our vocabularies this year*

—The New York Times, Jan 5, 2009

*From The List of Words to Be Banished from the Queen’s English for Misuse,Overuse and General Uselessness

“GREEN”(and all its derivatives)

Copyright 2009 Material ConneXion® CONFIDENTIAL

Page 17: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

THE ‘FREE’MOVEMENT

Copyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 18: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

PVC FREE

Many CompaniesNow Comply

PVC still prevalent in many industries, and is considered essential in some medical uses

The environmental impact of this material is often dependent upon its application

Alternatives to PVC include TPU (thermplastic polyurethane) and TPO (polyoelfins such as HDPE and PP)

Copyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 19: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

PHTHALATE FREE

‘As Goes California, So Goes The Nation’ (After Following The EU Lead)

Phthalates are used in flexible PVC, in hairsprays and nail polish, and in lotions, powders and shampoos for adults and infants

Copyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 20: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

FORMALDEHYDE FREE

Stricter RegulationIs Coming

Formaldehyde is a component of many adhesives and binding resins for interior products such as particleboard and laminates

Known carcinogen at certain levels and is closely controlled as a volatile organic (VOC)

Current restrictions vary from country to country

Copyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 21: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

PFOA FREE

Stricter RegulationIs Coming

Perfluorooctanoic Acid (PFOA) is used to produce nonstick cookware (fluoropolymers such as Teflon)

Persistent in the blood of the US population and is believed to be a ‘likely carcinogen’ according to the EPA

Voluntary stewardship of its use is aiming to reduce PFOA by 95% by 2010 and to eliminate it by 2015

Copyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 22: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

BPA FREE

A Red Flag For Future Concerns

Bisphenol A is one of the building blocks of polycarbonate (PC)

Canada likely to ban products containing this substance

The scare has been enough to stop consumers from using PC in water and baby bottles

Hype always wins over science

Copyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 23: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

BIOPOLYMERSBRANCH OUT

Copyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 24: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

COMMODITY PLASTICS FROM PLANTS

BIOPOLYMERS FROM SWITCHGRASS (NOT A FOOD SOURCE)

Copyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 25: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

COMMODITY PLASTICS FROM SUGAR

HDPE FROM SUGAR CANE

Copyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 26: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

ENGINEERING PLASTICS FROM PLANTS

NYLON FROM RENEWABLE RESOURCES (CASTOR PLANT)

Copyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 27: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

BETTER,MORE EFFECTIVE

RECYCLING

Copyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 28: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

CLOSED LOOP RECYCLING

TAKE BACK PROGRAMS REMOVE THE NEED FOR VIRGIN MATERIALS

Copyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 29: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

FDA APPROVED RECYCLED PLASTICS

CLOSE CONTROL OF SOURCES ALLOWS FOR EFFECTIVE REUSE OF COMMMODITY PLASTICS

Copyright 2009 Material ConneXion® CONFIDENTIAL www.materialconnexion.com

Page 30: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion

www.materialconnexion.com

THANK YOU!

[email protected]

Copyright 2009 Material ConneXion® CONFIDENTIAL

Page 31: Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent, Material ConneXion