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Slide pack to accompany 3 hour session: an introduction to social entrepreneurship, including key advice + useful tools and resources
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PEOPLE POWERED
Definition of Social Entrepreneur
+ =
Credit: Pamela Hartigan - Schwab Foundation
Michael Young
• Open University
• Labour Manifesto 1945
• Consumers’ Association
• Which? Magazine
• Language Line (TIS)
• & 50+ others
• School for Social Entrepreneurs
Sheenagh Day Maison Bengal
Ros Spearing Ebony Horse Club
Tokunbo Ajasa-Oluwa Catch22 Magazine
What does SSE do?
And how?
An entrepreneurial individual
who is driven, committed, prone to action, persistent, engaged with their community, personally motivated, practical, resourceful, [ and needs no formal qualifications….]
…and wants to make it happen
Has an innovative idea for social change…
Expert Witnesses
Project Visits
Peer learning
So joins the SSE learning programme
??
??
?
?
?
ACT
RECALL and REFLECT
INSIGHTS
UNDERTAKE NEXT ACTION
NEXTSTEPS
…which has an associated impact on the effectiveness of their organisation
MentoringOne to one tutoringand business advice
Tailored support, knowledge, and skills development for the individual…
Peer group
Practitionercontacts/info
Action learning
• Learning programmes running for 10+ years
• Over 500 SSE Fellows around the UK have completed programmes; 200+ current students
• Active schools in 10 locations (incl. London, Belfast, East Mids, Fife, Liverpool, Cornwall)
• Operates as social franchise (best practice + quality system)
• International developments in progress (SSE Australia running / + China, Canada etc)
SSE information
All schools / programmes 1998 - 2010+3
• 85% of organisations established at SSE are still in existence: strong survival rate
• 60% report increased turnover after attending SSE; on average, a five-fold increase
• 88% experience a growth in confidence and skills to lead their organisation
• Over 50% make 10 or more useful contacts that they attribute directly to SSE
• Over half of SSE Fellows’ organisations gain more than 50% income from trading
• For every 10 Fellows, 34 jobs and 70 volunteering positions are created
SSE evaluation
- What is a social entrepreneur?
A social entrepreneur is someone who works in an entrepreneurial manner, but for primarily social benefit. Driven by a social mission, they aim to address unmet needs to improve people’s lives.
- What is a social enterprise?
A social enterprise is a business with primarily social objectives, whose surpluses are reinvested in the business or in the community, rather than being driven by the need to maximise profit for shareholders or owners.
The difference:
VERB
NOUN
Private Business
Public Sector
Social Entrepreneurs
Voluntary & Community
Sector
Social Enterprise
Third Sector
Social entrepreneurs’ habitat
MISSION(and motivation)
• Distinguishes social entrepreneurs in absence of purely financial motive
• Crucial first step for planning / evaluating
• Communication to people (internal / external)
• Aid decision-making / avoid drift
Mission:Why does it matter?
• Vision: Desired or intended future state
• Mission: Fundamental purpose of org (methods used, people served)
• Values: Beliefs shared among stakeholders
Vision, mission, values…
Motivation?
Needs and stakeholders
• Market research: is the need unmet?
• Who are your stakeholders?[stakeholder analysis]
• Competitors (aka collaborators; aka partners)
MONEY
Sustainability
Funding types
• Trading: selling, retail, trading• Earning: contracting, procurement• Government: local, regional, national, EU• Lottery: BLF, HLF, Awards for All• Trusts & Foundations: UK + international• Corporate Support: CSR, pro bono• Individual Giving: donations, philanthropy• Social Investment: loan, patient capital+ other resources: in-kind, volunteering....
Mission-Money Matrix
majority activity
stay out! proceed with caution
prime target
on mission
off mission
more moneyless money
Recession Matrix?
minority activity?
stay out (where possible)
proceed with (less) caution
dreamland
on mission
off mission
more moneyless money
Money, money, money....
• Financial management
• P + L; cashflow; forecasting
• Costing + pricing (full recovery)
• Financial reporting
MEASUREMENT
The other bottom line
• Proving
• Improving
• Narrative (theory of change)
• Motivation
MANAGEMENT /MANPOWER
Partnership: key questions
• What is the purpose?
• What form should it take?
• Are the shared aims realistic?
• Who should be involved?
• How formal should it be?
Partnership continuum
cooperation
Ty
pe
s o
f a
ctiv
ity
more less complexity and intensity
Sharing info for mutual benefit
Referrals
Informal support
Separate goals, resources, structures
Partnership continuum
cooperation coordination
Ty
pe
s o
f a
ctiv
ity
more less complexity and intensity
Sharing info for mutual benefit
Referrals
Informal support
Separate goals, resources, structures
Event / short-term project
Some planning/division of roles
Some shared resources, risks & reward
Individual identities maintained
Partnership continuum
cooperation coordination collaboration
Ty
pe
s o
f a
ctiv
ity
more less complexity and intensity
Sharing info for mutual benefit
Referrals
Informal support
Separate goals, resources, structures
Event / short-term project
Some planning/division of roles
Some shared resources, risks & reward
Individual identities maintained
New structure with common goals
All partners contribute resources + gain rewards
Longer commitment + durable partnerships
Partnership continuum
cooperation coordination mergercollaboration
Ty
pe
s o
f a
ctiv
ity
more less complexity and intensity
Sharing info for mutual benefit
Referrals
Informal support
Separate goals, resources, structures
Event / short-term project
Some planning/division of roles
Some shared resources, risks & reward
Individual identities maintained
New structure with common goals
All partners contribute resources + gain rewards
Longer commitment + durable partnerships
Most complex
Complete integration
Most difficult to achieve
Least common
Multiple variables
Top tips
• JFDI• Charm (networks + relationships)• Mission before structure• Promotion (always on)• Measurement• Look after yourself
Key organisations
• SSE: www.sse.org.uk
• Regional SE bodies
• Social Enterprise Coalition: www.socialenterprise.org.uk
• UnLtd: www.unltd.org.uk
• www.socialenterpriseambassadors.org.uk
www.sse.org.ukhttp://del.icio.us/SSE
@SchSocEntwww.slideshare.net/[email protected]
+44 (0)20 8981 0300
“SSE is the UK’s most important contribution to social entrepreneurship”
- Pamela Hartigan
Suggested reading• Everyday Legends: the stories of 20 great UK Social Entrepreneurs by James Baderman and Justine Law (WW Publishing, 2006)• Forces for Good by Leslie Crutchfield & Heather McLeod Grant (2007)•Your Chance to Change the World: the No-Fibbing Guide to Social Entrepreneurship by Craig Dearden-Phillips (DSC, 2008)• The Meaning of Social Entrepreneurship by Greg Dees (Duke Uni, 1998) • The Power of Unreasonable People by John Elkington and Pamela Hartigan (HBS, 2008)• The Rise of the Social Entrepreneur by Charles Leadbeater (Demos, 1997) • The Social Entrepreneur by Andrew Mawson (Atlantic Books, 2008) • Social Entrepreneurship: new models of sustainable change by Alex Nicholls et al (OUP, 2008) • Leadership in the Social Economy by Charlotte Young and Fiona Edwards-Stuart (SSE, 2007)• OTS think pieces + Social Enterprise in Public Services (Smith Institute)
Where does it all begin?
• Sumeria?
• Medieval Europe?
• Rochdale?
• Oxford?
• Bethnal Green?
(Why) is it growing?
Politicaldisillusionment
Ethical consumerism
Wellbeing agenda
Mobile, networked society
Structural, finance, support optionsMeaning +
purpose at work
Politicalsupport?Autonomy /
self-employment
Who are they?
• ‘Beneficiaries’, ‘users’, ‘clients’• Career changers
- corporate- public sector
• Young people / graduates• Silver radicals• Third sector professionals and
volunteers• Everyone?