Transaction SuMaking you look more imwhen pitching to investors

When you are preparing for a ma

yourselves and your story prope

connect quickly and to handle ev

your story and your performance

How We Help You Impress Your Inve

How We Support You

Depending on what you need, our interventionfrom a single half-day workshop to support throtransaction process. We will:

• Develop the investment story to make sureand compelling

• Help each person refine their message sosound confident and convincing

• Work with the team so they really impress

• Advise on visual aids and materials used i

• Practise extensively, including Q&A rehea

• Coach for press, TV and radio interviews

We work closely with your other advisors throuprocess.

What Makes Us Different

Our short, focused and highly effective advicebusinesses because we deliver:

1) Expert advisors and trainers with real coexperience

2) Fully tailored programmes 3) Practical no-nonsense approach 4) Valuable, immediate and long lasting be

That’s why the top companies call upon our se

Polish Your

Investment

Story

Individual

Presentation

Coaching

Team

Presentation

Coaching

Refine Investor Presentation

and Visual Aids

““

“

ion Support ore impressive estors

a major transaction, you want expert suppor

roperly is essential. You must get it right firs

even the toughest questions. Most impor

ance so that you always make the right impr

r Investors

ntions can last throughout the

e sure it is clear

ge so they look and

press investors

used in meetings

rehearsals

iews

throughout the

dvice is valued by

eal commercial

benefits

our services.

Who is Benjamin Ball As

Benjamin Ball Associates is awriters and trainers. LeadingAssociates to improve their ppersuasive skills.

This is because of the value whelping companies create compresentations and performan

The team, who has worked wfirms and their portfolio compexecutives with many years o

Your Team

Benjamin Ball helps senior m

communications. Recent clieStatoil, M: Communications, LVisa. He is a regular speakeon investor presentations. Prfinancier in London.

Sandra Davis has twenty yea

communications and marketinpresentation skills for companNokia, Philips and Blackrockcorporate communications foworked for PR agencies Edel

What Our Clients Say

Contributed directMichelle Elstein, Olswan

Moved presentatioLiz Warner, Betty TV

Good value and hiPaul Farrow, Director, Fi

Call us today

+44 (0)845 67Email in fo@benjam

Dress

Rehearsals

And

Role-Plays

” ””

benjaminball.com

pport. Pitching

t first time. Learn how to

mportantly, stress-test

impression.

all Associates?

es is a team of presentation experts, ading firms use Benjamin Ball heir pitches, presentations and

alue we add and our expertise in compelling confident investor

rmances.

ked with many of the leading PE companies, includes senior ears of business experience.

nior management with important

nt clients he has advised include ions, Lend Lease, Olswang, and eaker at Private Equity conferences ns. Previously Ben was a corporate

ty years of working in international

arketing. She focuses on coaching ompanies such as AXA, Centrica, krock. Previously she was head of ns for George Wimpey PLC, and s Edelman and Hill and Knowlton.

rectly to new business lswang LLP

tation into a different league

highly recommended tor, Fishburn Hedges

5 676 9766 njaminbal l .com

Persuasive InHow to get more from you

When you are pitching to investo

making an initial judgment within

and your performance are confid

1. Know your Investor

The better you know them, the better you canlanguage. We have prepared simple checklithrough before your investor meetings. Thatbe properly prepared.

2. Have a great elevator pitch

Summarise your proposition in 30 seconds. this, your ideas are not clear enough. Use planguage: active verbs, short words and shorBe clear about the problem you are solving

3. Structure your pitch carefully

How do you start? How do you build your argdo you keep attention and draw people throupitch? It’s the difference between having fulla bored audience.

Stories you tell will make your pitch stand ouremembers stories that are personal and illuspoint you make.

Get the order right, and the emotional buy-in

4. Plan the questions

Do you know what questions to expect? Howhandle the unexpected? And which questionsask? Better questions mean more engageme

5. Polish your performance

A good pitch relies on good performance. Theright every time include:

• Interaction – it must feel right

• Discussion – plenty of it

• Trust – the most important factor throu

• Practice – the best teams are well reh

Call us today

+44 (0)845 676 9766 Emai l in fo@benjaminbal l .com

sive Investor Pitchesm your meetings

vestors, you only have a few moments to con

ithin seconds. How can you be sure your st

onfident, compelling and persuasive through

ou can talk their hecklists to go That way you can

nds. If you can’t do powerful hort sentences.

ving.

ur argument? How through your ng full attention and

nd out. The brain d illustrate the

in will be huge.

How do you stions will you gement.

. The basics to get

r throughout

ell rehearsed

6. Create powerful m

Stand out from the competitionbooks and visual aids. For exa

• A powerful teaser that

• A pitch book that stan

• Visual aids that impre

7. Use a checklist

To know if your pitch will get thchecklist. E.g. Score yourself

8. Transform Yourse

Be sure you make the right impinvestor pitches by calling us. presentation experts can polishmaterials and rehearse you.

Focus: Is everything

exactly what your

investor needs?

Message: Have you a

single simple message

to get across?

Connection: Do you

make an impact

within 10 seconds?

Story Telling: Do you

use clear examples

and stories?

Relevance: Have you

passed the ‘So What?’

and WIIFM tests?

YOUR TOTAL SC

benjaminball.com

itches

connect. They will be

ur story, your materials

oughout?

ful materials

etition. Do this with excellent pitch or example:

r that helps get you the meeting

t stands out all by itself

impress

the right impact, adopt a rself against these 10 tests.

ourself

impact. Prepare yourself for your us. Learn how our team of polish your story; review your

Get it right first time.

Structure: Is your

flow easy to follow?

Delivery: Are you

excited, engaging,

and confident?

Questions: What

will they ask? What

will you ask?

Clarity: Will

everyone

understand it?

Practice: Have you

practiced enough?

Is it perfect?

L SCORE /10