TOYOTA MOTOR CORPORATION

INTRODUCTION

• Toyota Motor Corporation abbreviated TMC, is a multinational automaker headquartered in Toyota, Aichi, Japan.

• In 2010, Toyota employed 317,734 people worldwide, and was the world's largest automobile manufacturer by production.

TOYOTAType Public Company

Industry AutomotivesRoboticsFinancial Services

Founded August 28, 1937

Founder Kiichiro Toyoda

Headquarters Toyota, Aichi, Japan

Area served Worldwide

Products Automobiles

Operating Income US$5.82 billion

Profit (2011) US$5.07 billion

Employees (2010) 317,734

Subsidiaries 522

Website http://www.toyotabharat.com/

TOYOTA IN LUDHIANA

• Address: Chadha Super Cars Pvt. Ltd. Village Bhanohar, Ferozepur Road, Near Haveli,Ludhiana, Punjab, 141102

• Phone: 91-161-5211111 / 91-161-5211152Fax: 91-161-5211112

• Website: www.radianttoyota.com• Email: LU01B_radiant@teamradiant.org

DEALER PRINCIPAL• Mr. Sumesh Chadha

HEAD- CUSTOMER RELATIONS• Mrs. Ravinder Kaur

PRODUCTS OFFERED BY TOYOTA

1. Etios liva

2. Etios

3. Innova

4. Corolla Altis

5. Fortuner

6. Camry

7. Pruis

8. LC Prado

9. Land Cruiser 200

Target Market: Upper middle classPrice Range: Rs 4,02,632 to Rs 87,58,093Product Range availability:• Toyota Liva- Rs. 4.02 to 6.03 lakh• Toyota Etios- Rs. 5.04 to 7.99 lakh• Toyota Innova- Rs. 8.61 to 13.19 lakh• Toyota Corolla- Rs. 10.53 to 14.98 lakh• Toyota Fortuner- Rs. 20.99 lakh• Toyota Camry- Rs. 21.58 to 23.73 lakh• Toyota Prius- Rs. 27.09 to 28.41 lakh• Toyota Prado- Rs. 53.28 lakh • Toyota Land Cruiser- Rs. 86.02 to 87.58 lakh

CUSTOMERS VISTING SHOWROOM

• A decision maker and a trend setter from family visit the showroom generally.

OBSERVATION:• Mr. Amit Kumar (39 yrs old, decision maker) visited toyota

showroom with his father(buyer). He buys Toyota Innova, because one of his friend(influencer) buys it recently.

• Mr. Arjun Aggarwal (42 yrs old, decision maker) visited toyota showroom with his wife Mrs. Aashima Aggarwal(influencer). But he does not buy any car from toyota because his wife needs an economic car for daily use.

OBSERVATIONS Contd…

• Ms. Shweta Mathur visited Toyota showroom with her friends, just to know about new cars in toyota showroom.

• Mr. Saurav Uppal (42 yrs old, an industrialist) visited showroom with his business partner to buy Toyota Camry. He preferred to buy a car from Toyota because of his earlier experiences and good quality in car industry.

EFFECT OF CONSUMER BEHAVIOUR ON SALES OF TOYOTA CARS

• Brand Personality effects the purchase decision of consumers.

• Price range and product availability.• Income group and lifestyle of consumers.

WHY???

Q Service:• Quick• Qualified• Quality

1. Quick Vehicle Service-

Features: • Complete periodic maintenance services & select additional jobs

within 60 minutes.• Observe work-in progress.• Specially Trained Professionals• Toyota Genuine Parts• Easy Appointment Benefits:• While you wait convenience.• Include Body Wash and Vaccum Cleaning.• Available for all Toyota Vehicles.• Comfortable Express Lounge Facilities.

2. Quick Vehicle Service Information-

• Unique e-CRB (evolutionary Customer Relationship Building) tool based on to assure faster response & resolution to Customer Queries.

• Watch Live Status of your vehicle being serviced.• Get Service Reminders, Special offers & Book

Appointments all on a call.

3. Quick Onsite Support- • Call Toll Free: 1800-102-5001 or• Tell: 0124-235-5001 for assistance• Benefits: Within 100 km radius of Toyota Dealership will be

extended “Free of Cost” under “24X7 Road Assistance”.

a. Out of Fuel: Free 5 liter of fuel (Petrol/Diesel) at the breakdown site.

b. Wrong or Contaminated Fuel: Towing to nearest Toyota Dealership.

c. Lost or Lock out Key: Retrieval of spare key & supply at breakdown location.

d. Tire Related: Replacement of spare tire available inside the car.

e. Battery Related: Jump Start.

f. Onsite Repairs: Minor repairs at the site of immobilization for mechanical and electrical jobs.

4. Quick Network Reach- • More than 150 state of Art Toyota Dealership across92+

cities.• Designed to enhance Customer Convenience & equipped

with latest equipments to take care your Hi- Tech Toyota.• Stop Shop Solution for all your needs like Finance,

Insurance, Service, parts, Lubricants, Tire, Battery and Car Care Solutions under one roof.

• Standard Facilities:

a. Vehicle Service

b. Body & Paint Service

c. Service parts & Lubricants

d. Tire & Battery

e. Car Care Solutions (Vehicle Detailing)

f. Insurance Renewal

5. Toyota’s Qualified Manpower-• Recruited from the best technical institutes supported by

Toyota under Toyota Technical Education Program Initiative.

• Toyota Technicians are continuously groomed through Toyota Global Training System to ensure any problem in your car is fixed right, first time.

• Toyota Service Advisors are trained to high Toyota Standards and always willing to assist you.

6. Toyota’s Inbuilt Quality-

i. Super Saving

ii. Convenience

iii. Special offers

iv. High Resale Value

7. Unmatched Warranty-• The warranty begins from the date of sale of vehicle to the

first customer. Delivery note date is considered as the warranty start date.

• Warranty covers repair or replacement of any Toyota that is found defective in material or workmanship under normal use, within the period of 100,000 Km/3 years, whichever is earlier.

 

8. Toyota’s Genuine Parts- • Only Toyota Genuine parts are designed & engineered

specially for your Toyota.• Parts are tested under various simulated extreme conditions to

ensure Quality, Reliability & Durability by R&D Department.• All parts carry a 6 months/10,000Km Toyota Warranty.

BIBLIOGRAPHY

• http://www.toyotabharat.com/• http://www.carwale.com/new/toyota-dealers/234-Ludhiana.

html• http://www.radianttoyota.com/#• Personal Interview to Mr. Sumesh Chadha and various

customers at Toyota showroom.

HOUSE IS OPEN FOR ???