CANADA’S NEXT TOP AD EXEC

Our Mission

To establish a bridge between industries and universities to enable a constant exchange of expertise, mentorship, and career opportunities in the areas of marketing, strategy & communication.

In 5 years…

…CNTAE has given away 10 cars, $250,000 worth of prizes,and over 25 internships to contestants!

Volkswagen Routan Mistubishi Lancer

Chevrolet Cruze Chevrolet Sonic

Did you know that students JUST LIKE YOU have been responsible for the Canadian campaigns for these cars?

2012 ChallengeDevelop an integrated marketing communications campaign to launch an all-new Chevrolet vehicle to the target audience in urban city centers across Canada by using the following channels:

• New media/digital/event/guerrilla/social/viral/mobile/experiential• Traditional media in its new avatar

Requirements:• Budget: $5,000,000 (maximum)• Timing: Fall 2012

Campaign must:• Be executable in all major Urban centers in Canada• Be executable and relevant in English and French• Include integrated multicultural elements/tactics/strategies – ensure the

changing demographics of today’s Canadian Cities are reflected• Use realistic costs for budgetingVisit www.topadexec.com for more details!

How does it work?

Phase 3: Rubber Meets the Road30 Minute final presentation of strategy at the closing

ceremonies to industry and academic judges

Two words: Bring. It.

Phase 1: The Elevator PitchDEADLINE: January 23rd, 2012 11:59 EST2 – page summary outlining your bright idea, 3 pages of

appendices: total 5 pages + CNTAE title page

Phase 2: Top 25 – The Strategy DocumentComprehensive Marketing Plan, including appendices outlining strategy, media channels, creative elements,

positioning, execution + more

2012 Prizing

1st Place: Two Chevrolet Sparks!

2nd Place: Two $2,500 Scholarships

3rd Place: Two $1,000 Scholarships

Where are they now?Anita Javed – TAXI

Bram Warshafsky – Johnson & Johnson Amy Tran – Fuse Marketing

Chris Marrone – Juniper ParkGuillermo Anderson – Wunderman

Heather Moffat – Marshall FinnMonica Walker – BCG

David Sherrard – Mercedes-BenzMark Scattolon – e=mz2

Maya Cieszynska – PepsiCo Michael Holmes – Microsoft

You – Your dream Job

GRAND PRIZE of (2) Chevrolet Vehicles

FULLY LOADED

NO STRINGS ATTACHED

Internships available through our sponsors and

partners

Your idea can be executed by

Chevrolet

BECOME CANADA’S

NEXT TOP AD EXEC

What’s in it for you?CNTAE can change your life.

WIN A CAR GET A JOB LEAVE A LEGACY

Tips For A Wicked First Submission

BRAINSTORM early & frequently

DO YOUR RESEARCHon the product & competitors

JUSTIFY your BIG Idea!

Use ALL 5 pages

2012 Partners

Contact Information:

www. topadexec.com

Thank you!

University CAM:Vicki Carayannakis

cara2140@mylaurier.caCanada's Next Top Ad Exec at Wilfrid Laurier