@SLIEWEHR

BIG STATEMENTS / BOLD IDEAS

10. PERSONALIZATION: EVERYONE IS TALKING ABOUT IT, BUT NO ONE IS DOING IT.

9. >90% OF THE WORLD’S WEBSITES ARE ON PLATFORMS NOT REPRESENTED HERE.

8. SAAS WCM MAKES SENSE; SO DID BETAMAX.

7. “MOBILE FIRST” IS NOT A STRATEGY.

AND NEITHER IS FACEBOOK.

6. IF WE PUT AS MUCH EFFORT INTO CONTENT AS INTO OUR CMSs WE’D BE BETTER OFF

4. “TWEETJAMS” SUCK.

3. WEM IS A STRATEGY, NOT A PRODUCT.

2. THE SERVICES FIRM SELECTION IS FAR MORE IMPORTANT THAN THE CMS SELECTION.

1. WCM PLAYS A ROLE IN CEM/CXM, BUT THEY SHOULD NOT BE CONFUSED.

5. CONTENT DELIVERY WILL SOON BE AS ‘COMMODITIZED’ AS CONTENT MANAGEMENT.

BIG STATEMENTS / BOLD IDEAS