Top Reasons to Use Social Media Marketing for Your Businessby Gary Messinger

Saying that social media is a waste of time is one of the costliest mistakes to make as a business owner. Skipping social media marketing because you’re simply “not with it” would mean missing countless of great opportunities for building your brand, spreading your message, widening your reach, and boosting your sales. This free marketing platform is now being used by all businesses from multinational firms to small-scale companies. Don’t get left behind. Here are the top reasons why you should finally jump into the bandwagon.

Reason # 1 - It’s the most cost-effective way to advertise on the internet

Why spend so much money on online advertising techniques like banner ads or Pay Per Click when you can reach millions of potential customers through social media sites absolutely for free? Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram—these are all free social media sites that you can join.

Reason # 2 – It enables you to reach people from the other side of the world

That’s the beauty of internet. You don’t have to travel to other countries to get your message across. You can do that in front of the computer in a matter of seconds. And social media sites especially popular ones like Facebook are used by people in many parts of the world. These marketing platforms give you global reach without having to spend so much.

Reason # 3 – It lets you get in touch with your target market

Since marketing is all about touching base with your target market, you can take advantage of social media features to achieve this purpose. Social media sites provide opportunity to join groups of similar goals and interest. For example, if you’re a graphic design company, you can join a Facebook group of graphic designers. This puts you in a better position for being found online.

Reason # 4 – It allows you to form a community

With your own community, you don’t only feel a sense of belonging, but you instantly get a support group for anything that you need for your business. Need new ideas for your upcoming product? Crowdsource your Twitter followers for suggestions! Planning a marketing event to boost your sales? You can count on your Facebook fans to fill up the venue. Spreading a campaign about a new advocacy of your business? Your LinkedIn connections would be more than happy to spread the word for you.

Reason # 5 – It helps you find partners and affiliates

Social media sites don’t only connect you to potential customers, they also pave the way

to get to know other people who can help your business in some other ways like employees, potential investors, partners, and sponsors.

These are just five good reasons to begin with. Other reasons for using social media include improving customer relationships, conducting market research, building brand awareness, establishing authority, expertise and credibility, driving traffic to website, monitor reputation, generating more leads, getting to know more about competition, finding referrals, and so many more.

So what do you think? Is it not about time to get onto social media marketing?