Brand Management

What do Brand Managers do?

Brand managers oversee the promotion, sales and the overall image of a branded product or service.

He or she controls every aspect of the brand, from marketing and advertising campaigns to production decisions and sales strategies.

The primary task of a brand manager is to promote a brand and improve the way customers and potential clients see the products and service offered by the

organization.

Brand Manager’s Work Flow

A brand manager would have to collaborate with employees from different departments including marketing, sales and product

designers.

He or she would have to carry out an extensive market research to figure out what would be a realistic approach to improve the brand.

Market research involves:

Demographic sampling, Statistical and Creation of test markets.

Brand managers work closely with advertising teams and design effective advertising campaigns,

social networking and other online campaigns.

A brand manager also ensures that a project is kept within a strict budget. And so, is a part of the meetings and discussions regarding where and how a product is

manufactured.

A brand manager also ensures that a project is kept within a strict budget.

And so, is a part of the meetings and discussions regarding where and how a product is manufactured.

The brand manager bears responsibility for the success or failure of the brand.

Visit yellowpages-uae.com to Contact

Visit yellowpages-uae.com to Contact

Top Brand Management Consultants in UAE

Top Brand Management Consultants in UAE