Top 3 Social Media Outsourcing Mistakes to Avoid

A lot of businesses are now

turning to outsourcers for their

social media marketing (SMM)

activities.

Make sure you avoid these

common mistakes when you

choose to outsource.

Social Media Outsourcing Mistake #1:

Lack of Screening

Some business owners contact the first

outsourcer they come across, dump

work on them, and then expect miracles

to happen overnight.

What you need to do instead is conduct a search

for SMM service providers, take note of the top

ten companies on the search results page, and

then conduct an interview to determine if any of

them meets your requirements.

Social Media Outsourcing Mistake #2:

Failure to Set a Budget

There are outsourcers who charge for

their services on an hourly basis. There

are also those who charge on a monthly

basis as well as those who charge in a

per project basis.

That is why you need to set a budget

before you even start looking for an

outsourcer. This helps you avoid paying a

lot more than you originally expected to

spend on SMM.

You should also decide on the maximum

amount you’re willing to spend in case

the outsourcer negotiates for a higher

fee.

Social Media Outsourcing Mistake #3:

Failure to Communicate Clearly

What specific tasks should the

outsourcing company handle on

your behalf? This should be clear

from the beginning.

Otherwise, you’ll have a hard time

monitoring the progress of your SMM team.

You should also tell them which particular

tasks need your approval so as to protect the

integrity and credibility of your brand.

Social media outsourcing may be a viable solution for many

businesses, but you can only fully benefit from it if you

avoid some very common mistakes.

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