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A look at the top 20 Facebook Brand Pages, as of March 2011. Tips from the leaders: Invite visitors to “Like” your PageCreate well-written, “human” status updatesCreate custom offers that visitors find valuableShare inside information and unique assetsFeature user-generated contentCreate “sharable” apps that are social by designMake sure content maps to brand campaignCreate an emotional connectionAcknowledge your biggest fansEngage across your online propertiesLink to online and offline eventsEnhance the offline experience online
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© Metia, Inc. | 15 March 2011
March 15, 2011
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Presented by:
John Porcaro, Director of Social Media
Metia, Inc., Kirkland Washington
Top 20 Facebook Brand Pages and a few things we learn from them
© Metia, Inc. | 15 March 2011
Pop Quiz Which of these brands are in the Top 10?
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http://statistics.allfacebook.com/pages/leaderboard
© Metia, Inc. | 15 March 2011
Facebook Top 10 Numbers 1-10
23.0 MILLION
Coca-Cola
Disney
17.8 MILLION
Starbucks
19.9 MILLION Oreo
17.0 MILLION
Red Bull
15.7 MILLION
Skittles
15.5 MILLION
Converse
11.8 MILLION
Converse All Stars
13.4 MILLION
iTunes
MILLION
11.0
March 14, 2011 http://statistics.allfacebook.com/pages/leaderboard
Victoria’s Secret
11.7 MILLION
© Metia, Inc. | 15 March 2011
Facebook Top 20 Numbers 11-20
9.9 MILLION
Windows Live
Messenger
Pringles
9.4 MILLION
iPod
9.8 MILLION
PlayStation
9.7 MILLION
Monster
8.8 MILLION
Dr. Pepper
8.1 MILLION
Nutella
7.8 MILLION
Ferrero Rocher
7.9 MILLION
http://statistics.allfacebook.com/pages/leaderboard
Victoria’s Secret Pink
8.2 MILLION
March 14, 2011
Disneyland
MILLION
7.8
© Metia, Inc. | 15 March 2011
Coca-ColaC
Feature User Generated Content…
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Use all 180x540px for your profile
photo
© Metia, Inc. | 15 March 2011
Coke’s Page Creators are Fans (video)
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Starbucks
Well-written status updates…
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Comments, Likes show up in Newsfeed…
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Like, Comment, Post, Share
19.9 million people in Newsfeed
9,417 “Likes”
632 Comments
1.3 million “Friend” newsfeeds The average Facebook user has 130 Friends
© Metia, Inc. | 15 March 2011
Disney
Engage across all your properties, cross-sell
Great use of “Social Graph” API
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Disney
Share Company Assets
Feature inside information that fans appreciate
© Metia, Inc. | 15 March 2011
Oreo
Invite visitors engage with your Page
Another good use of the Profile photo
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Share the spotlight with your Fans
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Red Bull
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Invite the “Like” Don’t be too subtle!
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Use Events to keep brand highlighted
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Red Bull features lots of local events
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Skittles
Campaign to get people to “Like” your
page (video)
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Comments, Likes show up in Newsfeed
Share content across sites
Use dot.com to engage on Facebook
Strategically place “Dog Whistles”
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Converse All Stars
Use celebrity content, exclusive insider info
Don’t forget to tie back to sales
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© Metia, Inc. | 15 March 2011
Converse
Comments, Likes show up in Newsfeed
Develop useful and fun apps
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Victoria’s Secret
Use multiple platforms
Engage Fans with live chat
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Offer free digital downloads
Keep your 5 photos current, tied to
campaign if you can
Good use of photos to highlight a post
© Metia, Inc. | 15 March 2011
iTunes
Post useful info, update regularly
Create exclusive offers
Offer free content
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© Metia, Inc. | 15 March 2011
Windows Live Messenger
Host a fun app that’s SOCIAL at its core…
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© Metia, Inc. | 15 March 2011
Windows Live Messenger
Share the spotlight with your Fans…
© Metia, Inc. | 15 March 2011
© Metia, Inc. | 15 March 2011
iPod
Post exclusive or free content worth sharing
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© Metia, Inc. | 15 March 2011
Playstation
Create and post useful information
Host an Online Event
Feature inside info, screens, videos
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© Metia, Inc. | 15 March 2011
Pringles
Feature a partner relationship
Make comments and questions witty
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© Metia, Inc. | 15 March 2011
Monster Energy
Integrate current messaging with
profile photo
Share lots of photos, from events, promotions
Post content from sponsored events
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Victoria’s Secret Pink
Create special offers for Friends/Fans
Host a sharable app with a social message
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© Metia, Inc. | 15 March 2011
© Metia, Inc. | 15 March 2011
Dr. Pepper
Keep your profile status “human”
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Ask for feedback…
…you can learn a lot by listening.
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Ferrero Rocher
Sometimes, you get lucky
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…even if the content isn’t very good
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People who use a product “Like” it
DDB OpinionWay Facebook and Brands, Oct 2010
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People who “Like” a product recommend it
DDB OpinionWay Facebook and Brands, Oct 2010
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Create an integrated app using Facebook API
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© Metia, Inc. | 15 March 2011
© Metia, Inc. | 15 March 2011
Brand messaging shows up in your
Friends’ news feed
© Metia, Inc. | 15 March 2011
Disneyland
Create an emotional connection
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© Metia, Inc. | 15 March 2011
Enhance the offline experience
© Metia, Inc. | 15 March 2011
Starburst
Be consistent with overall brand message
21 BONUS
© Metia, Inc. | 15 March 2011
Feature customer’s support of your
message
© Metia, Inc. | 15 March 2011
v
Host unique celebrity content that supports
key message
© Metia, Inc. | 15 March 2011
Support across all media and channels
© Metia, Inc. | 15 March 2011
What We Learn from the Top 20
●Invite visitors to “Like” your Page
●Create well-written, “human” status updates
●Create custom offers that visitors find valuable
●Share inside information and unique assets
●Feature user-generated content
●Create “sharable” apps that are social by design
●Make sure content maps to brand campaign
●Create an emotional connection
●Acknowledge your biggest fans
●Engage across your online properties
●Link to online and offline events
●Enhance the offline experience online
© Metia, Inc. | 15 March 2011
Pop Quiz Which of these brands are in the Top 10?
49
http://statistics.allfacebook.com/pages/leaderboard
Total “Likes” of Top 10: 157,306,177
© Metia, Inc. | 15 March 2011 50
John Porcaro
Director of Social Media
www.facebook.com/johnporcaro
