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Social media is still one of the hottest topics in marketing. Get inspired by the following top social media case studies. Be sure to check out the other presentations we gave at our LBi Client Afternoon.
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TOP 10 social media case studies
Nike+ & GowallaEasy to use app for skiers and snowboarders
Nike+ & Gowalla team up in Vail ski resorts: application for skiers and snowboarders
What?•New app for Vail Ski and Mountainboard Resorts in Colorado, US.
•The application allows visitors to track their activities and share it with their friends and is integrated in a chip in the ski and lift passes.
•The app automatically calculates the number of vertical feet skied or boarded, number of days in the mountain, routes taken and other features.
•Users log in via their desktop or smartphones to access their stats and share and compare their activities with their friends on Facebook, Facebook Places and Twitter.
Nike+ & Gowalla team up in Vail ski resorts: application for skiers and snowboarders
Why we like it?•Easy to use! You don’t need a smartphone or GPS-enabled device to use it.
•The company uses radio-frequence (RF) enabled chips, which will be integrated in the ski pass and lift tickets.
•You can compare your achievements with your friends online.
So you don’t need anything.It’s fun, it’s free, easy to use and allows you to boast and share your activities.
Lost in Val SinestraA thrilling movie trailer
Lost in Val Sinestra.... A thrilling trailer starring your Facebook friends!
What?•A trailer for a new upcoming movie ‘Lost in Val Sinestra’, featuring your Facebook friends.
•You can easily choose the friends you want to star in the movie trailer using Facebook Connect.
•Once the movie is made you can watch it and share it on Facebook, Twitter, …
Lost in Val Sinestra.... A thrilling trailer starring your Facebook friends!
Why we like it?•Again, it’s easy. It’s fun, it uses your ‘friends’.
•This is a perfect alternative way to market a movie that’s not really a blockbuster.
•People are vain and curious, so they will want to watch it, share it and make their own version.
Link to ‘my first movie’
The best job in the world!Recruiting campaign
The best job in the world!
What?•Do you know Ben? That blonde guy on tv talking about your maybe tedious job, and then presenting his job: island care taker of the Islands of the Great Barrier Reef.
•Objective: create international awareness for the Islands of the Great Barrier Reef.
•The website and the video showed us stunning images of the region and drove job applicants to generate content promoting the region.
•The audience could engage with the brand throughout the campaign on Myspace, Facebook, YouTube and Twitter.
The best job in the world!
Why we like it?•Admit it, it makes us dream about tropical islands and escapes from reality.
•But more important it generated very strong results: -Global news coverage and fame raising awareness dramatically.-Web stats of > 8 million unique visits, > 55 million page views.-8.25 minutes average time spent on the site.-34,684 one minute video job applications from 197 countries. -At least one person from every country in the world applied.
Burger King Whopper SacrificeYou loose some, you win some
Sacrifice your friends for a free Whopper
What?•To promote their new Whopper burger Burger King launched a campaign offering Facebook users the chance to 'sacrifice' 10 of their Facebook friends in exchange for a free Whopper coupon.
•The Whopper Sacrifice Facebook application makes use of the friend removal feature.
•But instead of this happening without a notification, the friends receive a message letting them know they've "been sacrificed for a Whopper".
Sacrifice your friends for a free Whopper
Why we like it?•What’s more important? A fake Facebook friend or a tasty free burger?
•Who of you hasn’t thought about cleaning up their Facebook Friends list? This campaign gave you the perfect excuse to do so.
•The campaign quickly went viral, but was removed by Facebook for 'privacy reasons' within 10 days. By this time already more than 82.000 people sacrificed 234.000 friends. 23.000 coupons were used.
Ikea Facebook showroomTag and win!
Ikea Facebook Showroom
What:•Ikea wanted to spread the word on the opening of their Malmö store in Sweden.
•For this purpose, they created an online showroom hosted on Facebook.
•They did this by creating a personal profile for the new store manager, Gordon Gustavsson. Over a 2 weeks period ‘Gordon’ uploaded pictures of the showroom on his profile page.
•Facebook members who had requested Gordon as a friend could then tag themselves to a specific item in each photo and in doing so, win that particular Ikea product.
Ikea Facebook Showroom
Why we like it?•A big briefing, great ideas but only a small budget… this is a perfect example of how you can spread your message quickly and inexpensively.
•Tagging a picture is one of the easiest, most basis activities on Facebook. And when you tag a picture, everybody in your own network knows about it.
•In this case everybody saw what you could win, and immediately wanted to tag themselves as well.
•Great viral campaign for a little budget!
Old SpiceThe man your man could smell like!
Old Spice: ask the man!
What?•Do we need to introduce this campaign? It is world famous by now. Isaiah Mustafa has shown his bare chest to half the world on the internet…
•The star in this commercial answered questions on Twitter, Facebook and other social media sites with personal video messages.
•Standing topless in a white towel in a bathroom, with the occasional prop, Mustafa, now known as “Old Spice guy,” replied to questions asked by celebrities and ordinary people.
•He charmed millions of people doing this. The campaign started on a Tuesday and by Friday the new videos had received + 16 million views.
Old Spice: ask the man!
Why we like it?•The campaign started with a great traditional commercial, but then let social media do precisely what social media does best. Social media is not about broadcasting a message, it's about connecting people. It turned into a successful viral phenomenon.
•Within 24 hours, views of the Old Spice guy's responses eclipsed some of the most popular viral videos to date (also based on the first 24 hours)
Old Spice responses to viewers: 5.9 millionBarack Obama's victory speech: 4.8 millionGeorge W. Bush dodging shoes: 4.4 millionSusan Boyle: 3 million
Tipp ExA hunter shoots a bear.
Tipp-Ex: A hunter shoots a bear
What?•This week, another great viral video became a big hit on Facebook and Twitter.
•You see a video of a hunter camping in the woods, suddenly a bear appears behind him.The hunter gets up, grabs a gun and aims to shoot the bear.
•You, as a viewer, then get to decide: Shoot the bear or Don’t shoot the bear.
•Watch what happens: the ad for Tipp-Ex next to the video suddenly becomes part of the video.
•You can then type in any action you want the hunter to perform with the bear.
Tipp-Ex: A hunter shoots a bear
Why we like it?•Perfect integration of You Tube and a commercial for a not so sexy brand.
•It’s fun, witty and easy to share, just click your preferred social network and share it.
•Great idea for a viral campaign.
•More than 7 million views already!
Domino’s Pizza TurnaroundRevamp the pizza!
Domino’s Pizza Turnaround
What?•Last year Domino’s Pizza had a tumultuous public relations nightmare, when two employees posted several gross videos, which quickly spread all over the world. The employees were eventually arrested and jailed for food tampering.
•So Domino’s reacted in making an apology video on YouTube (now private) and other sites, which was viewed over 2 million times.
•The way they handled it shows that Domino’s Pizza is taking this very seriously and that the thing they hold dearest is their customer’s trust.
Domino’s Pizza Turnaround
What?•Later on in the year, Domino’s Pizza got bashed in the media again, people on Twitter were complaining about the crust, bland taste, processed cheese, …
•What did they do? Did they run screaming? Did they hide?
•No, they used their Twitter account to respond and launched a video about listening to the customer and totally revamped their pizzas, with new recipes for both its sauce and dough.
Domino’s Pizza Turnaround
Why we like it?•It’s a perfect example of how brands can counteract.
•This big brand proved they were listening and alert.
•They interacted, listened, and thanked their customers for their valuable feedback.
•They used the customer’s feedback in their business & marketing strategy.
World Cup Twenty Ten TweetsWho’s tweeting who?
World Cup Twenty Ten Tweets
What?•During the last WorldCup, Twitter was booming with tweets about the games, the different teams, the players, … A lot of those tweets ended with the hashtag #WC2010.
•This application for Adidas gathered all the tweets with this hashtag.
•They are then pulled back onto the jersey of the related country so you could find out what was being tweeted about your country!
•The tweets from specific countries are represented on a 3D Adidas football (instead of on a globe). The real reason for this campaign is to sell jerseys and balls from the World Soccer Shop.
World Cup Twenty Ten Tweets
Why we like it?•Why was Twitter so popular during the WorldCup? It gave you a very strong sense of community, connecting fans all over the world.
•It connected fans in real time.
•Sometimes all we need to know is how to connect, and this app and the hashtag #WC2010 made it very simple.
Pakistan 12-12: Share if you care! Share on Facebook for Pakistan
Pakistan 12-12: Share if you care!
What?•It may be a little too early to have any real results from this campaign, as it was only launched yesterday.
•We heard about it on Studio Brussel and of course we saw it on Facebook.
•The concept is really simple, it’s about one of the most basic things we do on Facebook: sharing!
•Every time you share, a link, picture, status… you get the chance to donate 0,15 € for Pakistan.
•Why 0,15€, well that is the daily cost of drinking water for 1 victim in Pakistan.
Pakistan 12-12: Share if you care!
Why we like it?•It’s easy, sharing is one of the most common things within Social Media.
•You can set a limit to your budget , or a limit on the time you use it.
•And only after sharing your desired amount, you decide to donate it to 12-12, using the well known and trusted applications such as Visa, Mastercard, Bancontact, American Express and Netbanking.
•So you remain in total control over your bank account!
•And it’s for a good cause.
Thank you
