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Presentation created to showcase 10 free tools that we think will really help with your emarketing
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Top 10 Online Tools for
E-Marketing
Types of online eMarketing tools
˃ Customers and potential customers research decisions based on what they read on the web
˃ Search Engines rank your business based on what you publish
˃ Customers need to see your site changing - they need a reason to return
˃ All SEO consultants agree that content is king˃ Your own team often need a central store for
information˃ We all have more choices and less time so we
choose what appears to solve our problems
Why content is so important?
How will our top ten tools help?
˃ They will save you time˃ Provide you with content ideas˃ Help you judge success˃ Give you access to useful content˃ Provide you with more marketing channels˃ Improve your search engine rankings˃ Reduce reliance on third party companies˃ Reduce your marketing expenditure˃ Involve more people in your marketing publishing˃ Reduce reliance on IT providers or departments
Introducing our Top Ten Tools
1. WordPress Blog
˃ The easiest way to add content
˃ Self install wordpress.org or wordpress.com
˃ SEO friendly categories˃ Easy to link to other tools
& services such as social media and RSS
˃ Standalone or integrated with your main site
˃ Build powerful links˃ Mobile updating tools
www.wordpress.org
2. Twitterfeed
˃ Free cloud based service˃ Publishes you blog to
Twitter and Facebook using bit.ly links
˃ Can also post from Twitter to Facebook and vice-versa
˃ Fully automated service˃ Can add multiple feeds
www.twitterfeed.com
3.Tweetdeck
˃ Free service that allows you to publish to multiple social media accounts from a single application
˃ Supports Twitter, Facebook, Linkedin, Google Buzz, Four Square
˃ Also useful for finding out who is talking about your products or services
˃ Available on mobile platforms www.tweetdeck.com
4. Pixetell
˃ Cloud based video creation tool
˃ Capture computer screen or webcam
˃ Instant social sharing˃ One click to start capture˃ Creates embed code for
your website˃ Export to avi, flv, mpeg or
wav formats˃ Handles hosting
www.pixetell.com
5. YouTube
˃ Important business tool ˃ Create your own channel˃ 2nd most popular search
engine˃ Provides free hosting and
easy embed˃ Improves your Google
Rankings - especially if use a video sitemap
˃ Mobile updating tool
www.youtube.com
6. AudioBoo
˃ Audio is an important medium
˃ Audioboo turns your mobile into a recording device
˃ Creates instant podcasts for itunes download
˃ Can be embedded in your website or published as a link
˃ Record, upload & publish from your mobile
www.audioboo.fm
7. RSS Feeds
˃ Stands for Really Simple Syndication
˃ Create your own feeds for marketing
˃ Distribute and Locate Feeds
˃ Add feeds to your website to add useful content
˃ Use to keep up to date with a feed reader
˃ Use to auto populate your own mobile app or website http://feedburner.google.com
8. Google Apps for Business
˃ Create and embed presentations - add voice with Pixetell
˃ Embed event calendars ˃ Embed documents, pdfs
or spreadsheets˃ Use as a basic html editor˃ Create intelligent forms˃ Embed Video˃ Even has own website
creation tool
http://www.google.com/apps/intl/en/business/index.html
9.Metricly
˃ Create your own marketing dashboard
˃ Integrates with Google Analytics, Facebook, Twitter, eMarketing, iTunes, GetSatisfaction & Zendesk
˃ View live or email report˃ Free service˃ Can add custom analysis
from your sales system
http://metricly.com
10. Alert Services
˃ Find out what people are saying about you or topics you are interested in
˃ Search websites, forums or individual posts
˃ Find and join relevant forums for your industry
˃ Search social media˃ Get email instant
notifications
http://technorati.com
Mobile Tools
You can add content direct from your mobile device to ensure your website stays really current
˃ Blog˃ Audio˃ Video˃ Social Media˃ RSS Feeds & Alerts
How to integrate?
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