Top 10

WORTHYCRINGE

ONLINE SURVEY MISTAKES

Clearly set your intentions regarding the resultsLet them know how long it will takeState Contact Information

01Lack of ExplanationIn Email Invitation

Incomplete Survey's increase when the survey is designed by a non-expertIt's not as expensive as it used to be!

02Survey DesignWithout Experts

Structure can make all the differencePeak their interest at the beginning of the surveyrather than halfway through.Keep Them Interested!

03No Clear Structure

Keep the length of the survey below 15 questionsIf you can't, tell them!Offer them something to make it worth their while.

04Takes too LongOver 15 Questions = Bad

Add your brand & your company colours.Build specific paths through the survey to keep it asrelevant as possible.

05No CustomisationSo Simple yet hardly ever used.

Data you collect from these questions is unreliable. Use an expert to design your questions if you'restuck.

07Leading Questions"getsmart is the best survey system in the entire world.What do you think?"

"Do you think getsmart is a good system and that itcollects the right data?"Two questions in one. How do you know what theanswer applies to?

08Double Barrelled Questions

Include "Don't Know" and "Not Applicable" as answerchoices.Make sure you collect good data

09Missing Answer Choices

Text answers always take more thought and time toenter. So make sure your respondents don't have to it theydon't want to.

10Verbatim Questions Make these Optional

ENDFind Out More: www.getsmartglobal.com/blog