3. Write As If You Are The Reader Whos Doing What Why and How
With and for Whom
4. Less Is More Keep the Readers Attention Only State Needed
Information Make your Points Quickly
___________________________________
5. Know Your Audience Understand Norms and Expectations Know
the House Rules Include an Effective Structure
6. Design and Layout Design Focuses on Component Levels Layout
Addresses Overall Weight and Impact Affects Readability
___________________________________
7. E2 Reader Culture-Fair Strategies Culture-Free Strategies
Secondary Readers Could be E2 Readers
8. Punctuation Clear and Effective Proofreading is Essential
Affects your Credibility ___________________________________
9. Business Writing Organizational Pyramid Key Points
Rationale, Essential Details, Forward- Looking Context Reiterated
Value, Impact, Action Items Make Key Points First Assume Rapidly
Plummeting Readership An Interested Reader will Scan
Midsections
10. BLOT Bottom Line On Top Actionable Items First Strong
Introduction ___________________________________
11. KISS Keep Information Simple, Short Clear Word Choice Skip
Fancy Formatting Emphasize Function Over Format
12. Three Pack Of Appeals Interpersonal Authority, Expertise,
Directness Intellectual Statistics, Data Points, Clear Assessments
Emotional Accomplishments, Success, Security, Value
___________________________________
13. Conclusion
14. References Flood, T. E. (2008). MBA Fundamentals: Business
Writing. New York: Kaplan Publishing. Weiss, E. H. (2005). The
Elements of International English Style: A Guide to Writing
Correspondence, Reports, Technical Documents, and Internet Page for
a Global Audience. M. E. Sharpe.