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Social Media ProSocial Media Pro
August 25, 2011
Presented by
Patrick W. Giammarco
Presented to
College of Business and Innovation, Executive Center for Global Competitiveness
Sponsored by
Social Media Pro SessionsSocial Media Pro Sessions• SESSION ONE – August 25
Creating a Social Media Strategy
• SESSION TWO – September 1Organizing Brand Assets
• SESSION THREE – September 8Blogging for Business
• SESSION FOUR – September 15 Social Networking and Networks
• SESSION FIVE – September 22Managing the Beast
• SESSION SIX – September 29 Review
Weekly RoutineWeekly Routine• Attend weekly in-person session with PWG
• Log in to Social Media Pro using the unique username and password provided
• Watch main lesson video (optional)
• Watch supportive videos
• Read session materials
• Explore suggested links
• Prepare three items to share in the next session1. Best thing I learned from this session2. Best link or resource I found3. Questions I still have/need answered
www.ducttapeu.com
toledoblade2011
socialmediapro2011
Session 1Session 1Creating Your Creating Your Social Media SystemSocial Media System
“… If you’re not participating in social media,
you’re really not online.
JOHN JANTSCHFOUNDER, DUCT TAPE MARKETING
BLOGGING
RSS
SOCIAL SEARCH
SOCIAL BOOKMARKING
SOCIAL NETWORKS
MICRO
Hierarchy ofHierarchy ofSocial MediaSocial Media
SO•CIAL ME•DI•A SO•CIAL ME•DI•A [soh-sh[soh-shuh uh l mee-dee-l mee-dee-uhuh]]
Wikipedia defines social media as how people discover and share news, information, opinions, insights, experiences and perspectives with each other.
It’s the democratization of information, transforming people from content readers into content publishers
Image from www.istrat.in/blog/?tag=/facebook
4 Cs of
Social Media Marketing
Content + Context + Connection + Community
SO•CIAL ME•DI•A SO•CIAL ME•DI•A [soh-sh[soh-shuh uh l mee-dee-l mee-dee-uhuh]]
Wikipedia defines social media as how people discover and share news, information, opinions, insights, experiences and perspectives with each other.
It’s the democratization of information, transforming people and businesses from just content consumers into content publishers
Image from www.istrat.in/blog/?tag=/facebook
Strategy Strategy Before Before TacticsTactics
1. Align activities with objectives2. Create a listening station
LISTEN
• Customer experience• Prospect need/wants• C-suite mentions• Brand mentions• Name mentions• Industry trends• Competition• Accuracy• Content
• Google News• Google Reader• Google Alerts• Search.Twitter
Google News(news.google.com)
RSSFEEDS
Paid Listening Tools
•Filterbox•Trackur•Radian6•Buzzlogic
Session One Action Steps• Read Let’s Talk: Social Media for
Small Business whitepaper
• Create Google Alerts for your name, company, competitors, clients and prospects
• Set-up Google Reader and subscribe to five industry or related blogs
• Set-up twitter account and save searches for your name, competitor and several keywords phrases
Questions?
Thank You…Thank You…
If you have any questions, feel free to contact me
Patrick Giammarco419.329.4256
