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Office Deli presentation for Seedcamp
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The World Is Changing
• More people are online than ever before – 80% of people in the UK have access to the internet.
• Over 50% of the UK population shop online with £50 billion worth of online trade in the UK.
Source: Forrester Research
The Takeaway Market Has Adapted
• Just Eat and Hungry House have revolutionised the way takeaways are ordered.
• Just Eat processes 100,000 orders per day, has 25,000 restaurants and gets 3.2 million visitors to the site per month.
Now The Lunch Market Is...
The Premise
To provide our users with a quick and easy way to order food at work from a wide range of local
delis, sandwich bars and restaurants.
Advantages For Users
• Quick and easy – save precious work day time• Calendar order system to plan out lunches• Huge choice• Freshly made food when they want it• Delivered to office• Avoid queues • Rate delis• Interactive site – track calorie intake & more
How It Works
Customer signs up – Tops up account – Chooses food, date & time – Food is delivered
Future Offerings To Include
- Collection - Pay @ end of the week - No register order
How It Works For Delis
Customer places order
Order appears on dashboard & reminder
email / fax / text
sent
Deli accepts order
Deli fulfils order
Twice monthly
invoice to Office Deli
What’s The Cost?
• Current model is 15% commission on all orders through the site…
And that’s all!
Why Use Us?
• No one else offers this exact service• Pay only when an order is received• Easy to use – upload menus, view orders etc all
through a simple dashboard• Work in close partnership with you• We focus on marketing with partner advertising
agencies and experts to grow users & orders• When you sign up we will help you market in your
delivery area to increase users
Deli Dashboard FeaturesSite Users – See where users that are ordering from your deli/restaurant are located and how many of them are new or recurring customers. Report on this historically to help you understand your customers and identify trends. (e.g. January this year shows 60% orders were from new users and 40% from users that have ordered previously within the last 6 months)
Food – Identify which foods are popular and see trends with user preferences and pricing. (e.g. Your best selling item is the chicken and bacon baguette with the average order containing this item costing £5.75. Or most popular item on a Friday is chocolate croissant).
Comparisons – Compare all stats and data with that collected by the entire site (e.g. 9% of your users are vegetarians. The deli/restaurant average is 10.5%).
Marketing FeaturesOffers – Run targeted campaigns by offering certain users discounts or incentives for ordering from your deli. These offers will appear on a user’s dashboard when he/she logs in. (e.g. all users who have previously placed an order with your deli get 10% off their next order)
Sponsored listing (targeted) – Pay to be at the top for a listing in your area and / or food type. (e.g. a user browses by delis in his area sorted alphabetically you would still appear top in the sponsored section.)
Regular email newsletters – Feature on one of the regular office deli emails to promote your deli and food.
Auto Upsell – Link food items in your menu that then get recommended when the customer is about to buy. (e.g. a customer who buys a bacon sandwich may be recommended a pack of crisps to go with it)
What We Are Looking For
• 10 beta partner London delis to work with at this initial stage – feedback and resolution focus
• Beta site approx. 3 months from completion
• Commission free orders for 6 months for initial partners (pay transaction cost only)