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Introduction Ways of promotions Mobile Phone Subscribers in Bangladesh Market Share of Cellular Phone Operators
Warid telecom promotional activities promotional activities of citycell Others promotional activities of Banglalink
promotional activities of citycell Grameen phone promotional activities
Topics Covered
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• The act of furthering the growth or development of something
• Activities to prompt or entice customers• Especially through advertising, publicity,
sampling or discounting
Promotion
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Mobile Phone Subscribers in Bangladesh
• The total number of Mobile Phone Subscribers has reached 44.8 million at the end of July 2008. The Mobile Phone subscribers are shown below
Operators Subscribers
Grameen Phone Ltd. (GP) 20.84An axiata com (robi) 7.98Orascom Telecom Bangladesh Limited (Banglalink) 9.90PBTL (Citycell) 1.67Teletalk Bangladesh Ltd. (Teletalk) 0.93Warid Telecom International L.L.C (Warid) 3.48
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Promotional Mix
Public Relations
Sales Promotion
Personal Selling
Direct Mail
Internet/E-commerce
Advertising
Ways of promotions
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promotional activities of citycell
Advertising
Personal selling
Public relations:
Message
Media8sajid([email protected])
Publicity and advertising of citycell
· Newspaper.· Television.· Island Dividers.· Billboards.· T-signs.· Posters & Stickers
9sajid([email protected])
• They exercise highly personalized direct mailing procedure towards their corporate
client. Sales officers meet ultimate consumers. Sales executives meet corporate bodies, conduct presentations in order to create awareness about their brands
Personal selling
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· Distributes relief among fire victims.
· Help hand with government to stop drugs
· Stage concert to raise money to ease flood hardship.
· Donates money for the flood affected.
· Hands over relief to Rotary for the flood victims.
· Donates Physiotherapy Equipment to underprivileged intellectually disabled children.
· Go for press conference once or twice in a month.
· Donates money for the football and cricket
Public relations
11sajid([email protected])
• Citycell gives all information her customers and clients when they are starting any new product, service, and any new offer than they are sent by message. Message like sms, mms. Gatekeeper etc.
Message
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Citycell uses media to collect customer. Media selection involves finding the most effective media to deliver the desired number of exposure to the target audience.
Media
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· Newspaper.· Television.· Island Dividers.· Billboards.· T-signs.· Posters & Stickers
Warid telecom promotional activities
Advertising
Sales promotion
Personal selling
Publicity15sajid([email protected])
Advertising of Warid telecom
• Warid telecom is advertising its products & corporation on both print media and digital media. The main purpose of Warid telecom is to establish corporation name in the mind of customers. They are doing corporate advertising now. They are in introduction stage so they want to tell, “ we are here “. Now Warid telecom is not focusing its product at all. They want to gain recognition in the market first.
16sajid([email protected])
Warid telecom is in introduction stage and there is intensive competition in the market so sales promotion is effective tool for Warid telecom.
Warid telecom has recently introduce its” bundle offer” in which they are giving Nokia 1100, balance of tk. 1700 and Warid SIM in tk. 3450. .
Warid telecom has introduced a package of family & friends for both prepaid and post paid customers.
In prepaid connection the maximum limit is 5 members and in post paid connection the maximum limit is 10 members.
Sales promotion of warid
17sajid([email protected])
Warid telecom is doing personal selling both or customer basis and on corporate level. Warid telecom is doing personal selling through their sales executives and sales officers. Sales officers meet ultimate consumers. Sales executives meet corporate bodies, conduct presentations in order to create awareness about their brands. Warid telecom focus is customers and their main objective is to get a handsome share in the market.
Personal Selling of warid telecom
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Publicity and advertising warid
Warid telecom is also doing publicity through
sign boards,
tack shows,
sponsoring some concerts
trade show
.
The main purpose of these trade shows are not just introducing products but also to entertain people. So that they can remember the name of Warid telecom. Warid telecom provide a fantasy atmosphere for all age people like young, old,\ children, male, female etc.
Publicity
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promotional activities of Banglalink
Advertisements in the national newspapers
Advertisements through billboards
Advertisement through Electronics media
Personal Selling:
Sales promotion:
Road show:
Handbag Distribution:
Scarf Distribution Public Relation:
Social Commitment:
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NewspaperRadioTelevisionDirect MailOutdoor or BillboardInternet
Advertising media of Banglalink
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Publicity and advertising Banglalink
• Banglalink published their advertisement
different channel as like-
1.ntv,
2.channel 1,
3.Rtv,
4.Bangla vision,
5. ATN Bangla,
6. radio today etc.22sajid([email protected])
. Banglalink uses personal selling in different stages of marketing and distribution. Company distributes their product (SIM, Scratch, I-top, Cash card) among the wholesalers and retailers by maintaining the excellent relationship. Banglalink communicate with corporate client by its sales force building and keeping relationship with potential and existing valued customer.
Personal Selling of Banglalink
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• Sales promotion includes a wide way of tools that can attract consumer’s attraction, strong incentive of purchase, free gifts, discount and several types of occasional program. Banglalink sales promotion includes credit sales, commission etc. Banglalink arrange conference every year among the dealers, wholesalers and retailers. They always try to influence and convince them for creating a market demand and sale their product.
Sales promotion of Banglalink
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Public relation is used to promote products, people, places, ideas, activities, organizations and even nations. Public relation can also influence a product sales or brand awareness. Banglalink arrange meeting always with the wholesalers and retailer for maintaining a good relationship with them. General people can also come to the Banglalink office for their queries and for expressing their concern about any telecom related factors.
Public Relation of banglalink
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• Road show: Banglalink organized a two days long road show. Here subscribers got the
• opportunity to buy SIM of different pre-paid package at 70TK,where regular offer is 150TK.
• Handbag Distribution: At Bangla academy “Ekusay Boi Mela” Banglalink distributed
• handbag in visitors who bought book from fair. There was slogan on handbag for raising
• awareness for reading book.
• Scarf Distribution: Banglalink distributed scarf to attract their existing and new customer at
• Pahela Baisakh, That scarf create brand awareness of Banglalink.
Others promotional activities of Banglalink
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Advertising
Marketing initiatives
Sales and distribution
Retail channel
Grameen phone Ltd.
Grameen phone promotional activities
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advertising of Grameen phone
we have engaged in high profile advertising campaigns in order to prompted our products and services nationally to increase our brand recognition our advertising media are
television newspaper magazines periodicals billboard shop fasting point of sales materials
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Marketing initiatives
we position ourselves as a careering company helping people stay close to friend and family while improving their accesses to their interests we also look to enrich the lives of our countrymen. our award winning service health line to medical services. our focus on continuously creating value for subscriber has given us the reputation as a leading innovative value added service provider
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Sales promotion of Grameen phone
We sell our products and services to subscribers through an in direct channel.
Our sales Channel are :> Exclusive third party Exclusive branded franchises Grameen phone Centers Direct Sales Force Exclusive retailers
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Grameen phone retail channel provide a one stop solution and offer our customer like :
Retail Channel
sim replacement, reconnection, migration, billing, product, Information refunds ownership transfer complaints queries password unblock sim checks welcome tunes 32sajid([email protected])
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