The saying that 80% of our results are typically from about 20% of

our efforts apply equally to the home based business. This is saying

that 80% of the stuff we are doing is essentially wasting time. Obvi-

ously not everything is as black and white as this. Even still it is

worth considering how you are spending your time and whether your

activities are contributing to the profitability of your business.

If you want to make money from home-based business then everything you do or

at least the majority of your activity needs to be concentrated on those activities

which will directly lead to making money. I read an article recently about per-

sonality traits of those who are consistently and continually successful in their

online businesses.

The article also discussed those who are not successful even though

they try over and over again. One of the reasons for those who

continually fail indicated that they focus too much on perfection

in areas that are not directly linked to producing sales.

On the other hand, it was said that a trait of those who are habitually successful

were that they don't wait for perfection before moving forward.

They put up a website and while they hope to improve it over time they get straight

to work on getting traffic and making sales instead of spending hours trying to

make it the perfect website.

How are you spending your workday? To oversimplify, are you spending your time organiz-

ing your office and attending to administrative details or are you spending your time on

direct marketing activities that will lead to sales.

You see it makes absolutely no difference how organized your office

is or how nice your website looks if you are not making sales.

.

It is like a salesperson who spends an hour and a half every morning

going through his leads and organizing them and making notes and

planning his day instead of picking up the telephone and calling on

those leads.

There is a reason he does this and that is because picking up the telephone

and calling leads is hard and it is uncomfortable and we are creatures that

seek comfort. The problem is those activities are not going to put cash in

his pocket.

If you are not making

sales you do not have a

business. You can have

the nicest office chair

and furniture and pro-

fessional looking letter-

head and a website but

if you are not making

sales you have nothing.

Make sure the essentials are in place but after that focus your time on activities

that are directly related to driving traffic to your website because that is what will

produce leads and those leads will produce sales and those sales will put money

in your pocket. Learn more how to make your dreams come true join us.