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BRAND DRIVEN socialBRAND DRIVEN social
nick westergaard | branddrivensocial.com | fall 2012
Time, Talent, & Terror
Overcoming the Internal Obstacles to Social Media Adoption
Alternate Time Objection:
“We’re Waiting on the Corporate Initiative ...”
Photo via Flickr user wwarby
Another (Legitimate) Terror Objection:
“HR & Legal Will Have Issues ...”
Photo via Flickr user eflon
Answers to the 3 Ts
‣ Time — Organize Efficiently; Outsource As Needed
‣ Talent — Build a Team You Can Trust
‣ Terror — Help Leadership Better Understand the Shift
TALENT: Who Shouldn’t Be on the Social Team
‣ Interns
‣ Boss’ Niece
‣ Non-Believers
‣ People by Title Only
TERROR: Collaborate with HR & Legal on Policies
‣ HR — No BS: Trust everyone, but have a policy that deals with
those who cannot or do not comply
‣ Legal — It’s own talk! Follow @dquack (Dara Quackenbush);
review libel, copyright, privileged/professional information
‣ IT — Important Tech Considerations