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Wish you could have 25 hours in the day? Follow this advice from business expert Karl Sakas at Agency Firebox to find more free time at your marketing agency. You'll learn how to set (and uphold) priorities, how to delegate better, and how to say "no" without burning bridges. Get more free tips here: http://AgencyFirebox.com/newsletter
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25 hours in the dayHow to find more free timewhile working in marketing
Karl Sakas | [email protected] | @KarlSakasBusiness Advisor to Marketing Agencies Across 17 Time Zones
http://www.youtube.com/watch?v=8NPzLBSBzPI
@KarlSakas
The Challenge
"People need to be reminded more often than they need to be instructed." Samuel Johnson, Author, 18th century
Question #1
Set S.M.A.R.T. Goals:
Specific what, exactly
Measurable how much
Assignable who’ll do it
Realistic truly doable
Time-bound by when
Photo by Rhys A.: http://www.flickr.com/photos/rhysasplundh/8595316899/
Get Bigger Client Projects
Long-term goal: Grow average project size from $10K to $100K.
Wrong goal: Sell a $100K project
Company Goal:
Company Goal: Get Bigger Client Projects
Needs to happen first
Fix sales, PM, and client service processes
Bite-sized SMART goal
Sell a $20K project by (date), to find what to fix.
RisksKeep taking small projects to pay the bills
Finally Take a Vacation
Long-term: Be able to leave theoffice for 1-2 weeks
Problem: Team can’t go an hour without asking you questions
Wrong goal: Tell someone they’re in charge, and head to Jamaica!
Personal Goal:
Needs to happen first
Figure out why people keep interrupting
Bite-sized SMART goal
By EOM, share organization’s long- term goals and define areas where you won’t 2nd-guess team
Risks Never tell the team
Personal Goal: Finally Take a Vacation
Calendar Review
Exercise
1.Questions you’d ask CEO
2.What should they Drop, Delegate, or Defer?
Collaborative Activity
Calendar Review
Sharing
5 Calendar Themes:
1. Schedule downtime.
2. Decline low-value meetings.
3. Delegate to team members.
4. Schedule-in lead time.
5. Don’t micro-manage.
Question #1
Question #2
1 → 12
You need to know
WHEN...
Focus on results: “What, when, why.”
Not “how.”
Karl’s 4 Keys
1. Results > “How”
2. Share key guidelines
3. Tell them “Why”
4. Set check-in deadlines
But Karl...“
“
But Karl...“
“
But Karl...“
“
Karl’s 4 Keys
1. Results > “How”
2. Share key guidelines
3. Tell them “Why”
4. Set check-in deadlines
Question #2
Saying “yes” to everything
Problem:
= burnout
Question #3
http://giphy.com/gifs/s4AQve5NMsFcQ
R-O-C Framework
3.
Cite a Reason.
Give 2-3 Options.
Let them Choose.
2.
1.
Act Out!
1. Wants you to start before they sign a contract.
2. Client asks you to do something stupid.
3. Internal client thinks an out-of-scope change shouldn’t come out of their budget.
4. Prospect’s budget is too small.
Real-World R-O-C Examples
5. They keep calling for help after launch.
6. Twitter changed its API and something broke.
7. Past-due client wants new, urgent work.
8. Internal client wants faster turnaround than your team’s schedule allows.
Real-World R-O-C Examples
9. Internal client wants completion ETA guarantee before their boss approves starting the project.
10.Client wants you to pay for a big-ticket item...but they'll repay you later.
11.Client demands a price quote on-the-spot.
Real-World R-O-C Examples
Prizes for Volunteers
1-hourConsulting
Session (Value: $250) or
1 Seat in “Secrets of Selling Marketing”
3-Webinar Series (Value: $225)
Go tobit.ly/agencyfirebox
OR
Text your email address to
919.410.6224OR
Drop your card up front
Get eBook + Tons of TipsFree‸
www.flickr.com/photos/imnotquitejack/3918038560
The Challenge
Go tobit.ly/agencyfirebox
OR
Text your email address to
919.410.6224OR
Drop your card up front
Get eBook + Tons of TipsFree‸