TILE CHILDDo you know where your

child is?

2

Strengths & Weaknesses

STRENGTHS• Tiles talk to one another to help find lost items • Real-time tracking and location• Small and powerful

WEAKNESSES• Currently only compatible with Apple products• Non-replaceable battery

3

Opportunities & Threats

OPPORTUNITIES• Child tracking and location• Tile network of users to boost tracking ability

THREATS• New entrants to market• Competition quickly matching innovations

Sustainable Competitive Advantage

4

CORE ASSETS & COMPETENCIES

• First location-based tracker on Kickstarter

• Over 49,000 backers• Received $15.8 million in

four rounds of funding• Opportunities for entry into

numerous new market segments

• Innovation to make better products

Based out of a small office in San Mateo, California

COMPANY

CULTURECollaborative culture of employees who have become friends and family

SUCCESSTeam members share in the success

GOALTo create small innovative solutions for big problems

6

Customers

Parents with Minor ChildrenProtect your children and keep them safe while encouraging independence.

CaregiversGive parents peace of mind by giving them on-demand access to check in on their child.

Child AdvocatesBuild the Tile network across geographic areas to boost tracking services and help bring children home faster.

7

Competitors

StickNFindAdhesive radar-

style tracking and locating device with a range of 100 feet.

GuardianVirtual leash can be

worn as a wristband or belt

buckle with a range of 230 feet.

eZoomPlace in child’s bag

to track location and set safe zones.

PocketFinderCustomizable real-time tracking with

safe zones and speed limit alerts.

Segmentation & Targeting

8

Parents of young

children (under 18)

Parents

01

04

02

03

Between 25 - 45

AgesConcerned protective

parents

ProtectiveSchools and institutions focused on

young children

Child Focus

9

Positioning

The only location and tracking device with the power of the Tile network helping you bring your

lost child home safe and fast.

1010

Tile ChildProduct

TrackingReal-time

location of your child

NetworkCommunicating

tiles increase range

Tile AppTiles work with

the Tile App

11

Place (Distribution)

OnlineOrder directly

through the Tile website.

MobileOrder from any mobile device.

Retail Partners

Order from our retail partners (e.g.

Amazon).

Direct SalesSales made directly to corporate

customers (e.g. schools).

12

Promotion

YouTube AdsShort video ads before YouTube videos.Targeted Online AdsOnline ads targeted on internet activity.Email MarketingEmail campaigns targeted at parents.Local SchoolsDemonstrations at local schools.

20%

80%

40%60%

100%

YouTube

Targ

eted O

nline

Ads

Email

Marketing

Local

Schools

13

Pricing StrategyPenetration pricing: Set a low price to increase

sales and gain market share. Bundle pricing: Bundles of Tiles sold at a reduced

price.

1 TILE 3 TILES 6 TILES 12 TILES

$25 Save 20%$20/e

Save 35%$16.25/e

Save 40%$15/e

14

Sustaining Value

Customer AcquisitionCustomer Acquisition: Key focus will be on reaching out to schools to give a demonstration of what Tile can do, combined with online customer acquisition.

Customer Retention: Recycle and repurchase Tile annually for the newest innovations.

Profitability: Target 25% profitability.

Customer Retention

Profitability

THANK YOU

For your time