Thor associates connecting brand[1]

•  25+ years of DR Marketing •  Multi Channel Integration •  Direct to Consumer Specialists •  Brand Savvy •  Entrepreneurial Innovators •  DRMA Advisory Board •  Past ERA Executive Board

*www.THORassociates.com* 2

•  THOR reviews all marketing initiatives •  THOR integrates traditional|digital touch points •  THOR excels at direct marketing to end-user •  THOR creates best business practices •  THOR tests to refine your revenue model •  THOR analyzes and improves your ROI

3 *www.THORassociates.com*

•  Identify what you stand for as a brand from product, packaging, web design and messaging

•  Ensures that multiple authors use one tone of voice

•  Ensures that consumers buy brand relevant product leading to continuity based purchases

•  Ensures that vendors create brand consistent multi-channel assets

•  Identifies Brand Adjectives and Tone of Voice

•  Identifies Demographics and Psychographics


  Review all marketing heritage

  Establish the groundwork for successful traditional and digital campaigns to lead into direct marketing: strategy, pricing, offer, messaging, key direct assets to utilize, channels to employ, vendors to partner with, etc.

  Oversee the creation of direct marketing assets (testimonials, video and print) that can be leveraged across direct marketing initiatives

  Strategic guidance on all product development|implementation

  Management of vendors/partners to facilitate multi-channel goals

  Telemarketing: IVR, Live, Customer Service, Internal and External

  Media Buying for DRTV|Radio

  Testing and refining creative assets

  Retail Strategy and Distribution Management


•  MSA •  Strategy Session •  Timeline and Budget •  Roadmap for Success •  Implementation •  ROI


Fern Lee – CEO: Fern is an experienced, award-winning marketing professional with a proven track record of increasing awareness, revenues, consumer usage and asset values for multiple globally recognized media, entertainment and lifestyle/fitness/pharma brands. Fern is successful applying direct response to the traditional and digital marketplace. Fern’s strengths have allowed her to identify profitable customer segments, cultivate ways to favorably position client’s products and services, and ultimately create break-through marketing campaigns that deliver superior results. Fern currently is a Board Advisory Member of Response DRMA and sat on the Executive Board of The Electronic Retailing Association (ERA). During Fern’s career, she has managed annual budgets in excess of $200 million, hired and mentored staffs of 50+ employees, and been responsible for almost every marketing discipline. Fern is an expert at consumer and trade advertising, promotions, media, radio, home shopping, international, production of long and short form DRTV, retail, telco/customer service and digital marketing.

Marc Haskelson – Chief Operating Officer: Marc has more than 25 years of sales, marketing and operational leadership holding executive positions at Litle & Co., Hearst Publications, Experian, and AT&T. Marc works with innovators and existing brands to bring new products to market, utilizing his knowledge of fulfillment, customer care, payment processing, and database marketing to enable direct marketers to achieve goals and objectives for operational efficiency. Marc consistently delivers profitable growth for clients by melding direct marketing, operational, and sales experience with entrepreneurial and professional management techniques. Combining experience with traditional and digital marketing to cost effectively create new market opportunities.

Lori Zeller – Managing Partner: Lori’s strengths are as a Chief Innovation Officer and Strategist. As the managing partner of THOR, she offers management redesign initiatives for increased revenue. She is a senior executive with a passion for project management and product development. Lori formulates strategic plans, shapes business development, aligns the financial and technical aspects of best practices and supports multi-channel marketing. Lori has contributed to a Medical Home pilot program creating innovation and the integration of technology as well as design quality initiatives with care management. Lori’s proven experience with the implementation of Traditional/Digital collaboration for various verticals provides THOR’s clients with well rounded recommendations for creative growth.


Business

Thor associates connecting brand[1]