This is Joe Business is not good

His Customers are Unhappy. Very Unhappy

And Joe Knows Unhappy Customers

Mean ...

Staff Problems.

Profi ts Problems.

And Focuses on Loyalty

So He Changes Things

Cos he realises .... Satisfaction is like being acquainted.

Superficial.

Maybe even Artificial.

But Loyalty is About

Intimacy. Trust. Commitment.

About Emotional Buy-In

Credit Cards

Awareness Buy Use Receive / Bill / Fin Get Help Upgrade /

Re-Pcshe

Marketing

Logistics

Finance

Communications

Manufacturing

Product Dev

Sales

And Tracks Customer Loyalty in Each Touch Point

He then maps his customers experience

Now his customers are ...

linked to his people and processes

They told him what to change ...And where the customer experience

was being messed up.

His staff are happier And know what to do ...

And this is Joe... He’s happy too ...

His Business is Profitable Again

CustomerJourney

Process

People

Loyalty

Want to Follow Joe’s Process

Give us a call www.ravingfans.co.za

Michael Cowenmichae l@rav ingfans .co . za

w w w.rav ingfans .co . za