Think Like a Journalist

How Companies Can Create Their Own Content

No Waiting Around

• Create content you can share with public

Media is great but not only way to tell story

What’s Your Story?

• Company accomplishments & milestones

• New products

• Company developments

• Company expertise

Is Your Story Interesting?

• Think about your audience

• How is story relevant to your audience?

• Know what, when, where and why

Package Your Story

• Elements you can incorporate into story to add more depth.

Package Your Story

• Video

• Video can be informative, entertaining or both.

Package Your Story

• Photos

• Make sure to have photo captions

• Easily downloadable

Package Your Story

• Graphics-company logo or project partners logo

Package Your Story

• Sidebars-polls, quizzes, contests

Share Your Story

• Press release

Send out media alert to press contacts but post full press release on website. This also helps with SEO.

Share Your Story

• Blogs

In addition to press release, write story on company blog.

Keep blog content more conversational than press release.

Share Your Story

• Social networking sites

Link press release/blog to Facebook, Twitter, Digg, Linkedin, etc.

Create content feeds for social media sites.

Share Your Story

• Video press release

Create video demos to accompany traditional press release and upload to website & other sites.

Share Your Story

• News wire services

Research both traditional & social media friendly news wire services.

Share Your Story

• RSS & Subscribe widgets

Embed RSS widgets & subscribe button on both company website & blog.

Give people option to opt in to content updates.

Share Your Story

• Websites

Don’t Be Afraid to Ask

• Ask fans/customers to share content on their own sites

• Professional network

• Friends

• Employees