INTERACTIVITY DRIVES 250% INCREASE IN ENGAGEMENTPhyllis + Rosie Jewelry uses ThingLink to help drive product engagement on Facebook

Interactive Tags Drove a

16% CTR

CAMPAIGN OVERVIEW: •Phyllis + Rosie wanted to use an

interactive image to drive product exploration and engagement in social media

•Overall image saw a 250% increase in overall engagement with an 80% increase in time spent within post and a 16% CTR on all Rich Media tags within the image including a 15% CTR on the Instagram tag alone

Instragram Tag drove a

15% CTR showing a clear interest

in more content from the brand

Interactive Post saw

80% Lift in Time Spent

INTERACTIVE CAMPAIGN DRIVES 300% INCREASE IN ENGAGEMENTNew York Magazine has used ThingLink over the past 2 years to make their Approval Matrix more compelling

Interactive Tags Drove a

13% CTR

CAMPAIGN OVERVIEW: •NY Magazine uses interactive content

to give readers a deep dive into their weekly Approval Matrix

•20+ rich media tags per image drive rich engagement numbers showing a range of 200-700% engagement lift

•Over the past 2 years, both engagement and CTR numbers increased as users are familiar with the interactive experience

Over the past 2 years, interactive content drove a

50% Lift in Time Spent

INTERACTIVE VIDEO DRIVES 200% INCREASE IN ENGAGEMENT

Top Russian Broadcaster, Channel 1, sees major success using ThingLink

40% of video viewers interacted with the tags driving an average time spent of 4:01 for a video that has a TRT of

2:02. ThingLink for Video naturally doubled video viewing time.

Interactive Tags Drove a

58% CTR

CAMPAIGN OVERVIEW: •Channel One used ThingLink for

Video to bring to life a 2 minute recap video for The Voice Russia’s top 8 performances

•Viewers were able to interact with tags to watch full performances, hear words from the contestants and get ready for the results show all within the original 2 minute recap video