The writings on your wall

Knowledge is an importantstrategicresource

organisations increasingly need access to knowledge from outside their boundaries

In today’s complex and changing world,

networks of externalW I D E

relationships

to across organisational boundaries

help knowledge wf l o

Can social networking websites

helporganisations with this?

Social Networking Websites

If employees use

for organisations

there are some potential

BENEFITS

Social Networking WebsitesBenefits

Low cost of creating and maintaining relationships


Access to people with relevant knowledge


Number and diversity of people that can be reached online

there are

PITFALLS too

especially for employees

Social Networking WebsitesPitfalls

We haven’t yet worked out how social networking websites fit into our lives


The world can see what we’re doing


A lot of us are uncomfortable about mixing our personal and professional networks

Which means…

for personal networking

People are using social networking sites

for personal career enhancement


or not at all


Which is fine…

a lot of organisations aren’t getting any of the

potential benefits…

but

So what should

social networking

Organisationsdo aboutWebsites?

Ban their use?

Probably impossible to enforce. People can access them from

devicesmobile

Use internal networking

sites?

but not on their own. Doesn’t preventing access

to the outside world rather miss the point?

Yes

guidance?and

trainingProvide

employees and organisations can help each other maximise

the benefits and avoid the pitfalls

Yes

how you train employees to deal with the press. It’s all about

reputation…

Think about

you

start?

Where should

Develop asocial networking

and

social mediastrategy

Exploreat a corporate level

the use of other social networking websites

Draft Social Media Strategy

AdoptDevelop

code of conduct and usage policy for staff

a social networking and social media

&


DevelopSupport

social networking and other social media tools and techniques

training programmes for staff in using

&


Open upsocial networking websites

through web access policies

vital knowledge sharing, knowledge management

and professional


SupportRecogniseinternal social networking sites

such as Yammer

the development and use of

&


Adoptas your default

intellectual property policy

a Creative Commons license


Reward Behaviour


Maximisethe benefits

Minimisethe pitfalls

Social Networkingwebsites

of

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The writing

The writing

is on your wall

This work is the result of collaboration by a working group of the Henley Knowledge Management Forum:

Diane Barlow HMRCNoelle Brelsford Office of the Parliamentary & Health Service OmbudsmanSimon Cheung Information Centre for Health and Social CareKate Curtis Audit CommissionJim Downie UnisysKate Elliot Audit Commission Alison Flower BG GroupSusan Frost MODDominic Grace Balfour BeattyPeter Hillis United UtilitiesTony Jameson-Allen NHS West Midlands RDCMike Jenkins MODStephen Latham DFIDTricia Lustig Henley Business SchoolAdrian Malone Faithful+GouldMichael Norton IDeA (member co-champion)Duncan Ogilvy Mills & Reeve Geoff Parcell Practical KMJudy Payne Henley KM Forum (academic co-champion)Derek Shaw MODNick Silburn Henley Business School (project researcher)Robin Smith MODSue Smith HMRCAlan Stevens QinetiQPeter Thomson Henley Business School

Knowledge Management Forum

www.henley.reading.ac.uk/kmforum

Knowledge Management Forum

© Henley KM Forum 2010

The Henley Business School of the University of Reading was established 60 years ago by business, for business. Highly pragmatic and relevant programmes are readily applied back in the working environment, to make a real difference to individuals and organisations. Henley’s Queen’s Award for Enterprise in the International Trade category recognises our success in exporting management learning around the globe.

The Henley Knowledge Management Forum was founded in 2000 and is an internationally recognised centre of excellence in knowledge management. As a membership-based community, it attracts leading business practitioners, world-class academics and thought leaders who collaborate to develop insights, understanding and practical guidance on knowledge management.