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Tips and tactics for how to get the most out of presenting at a venture capital fair or investor conference.
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G. Scott ShawMAVA FastTrack SeminarApril 19, 2011
Company Profile
Web site
Media
Networking
Presentation
Demo
Spread the wordthrough social and traditional media
0.1 Media
“Editors and journalists agree that e-mail pitches should be more relevant to their beat/area of interest.”
“How the Press Uses and Values PR”
Find the Influencers
Tailoryour Pitch
Spread the Word
Prepare your web site for investor and market attention
0.2 Web site
“The first paragraphof your homepage should explain concisely what you do.
The next paragraphshould set you apart.”
Web Marketing Today
Prepare for Landing
Build your Followers
and Fanbase
Track Visitors(by Name)
Position your company for maximum
investor interest
0.3 Company Profile
“Assess what positions exist in the market and then determine which of those you have the best chance of occupying and defending.”
MarketingProfs
Refine your Positioning
Calculate Market Size
Emphasize your Management Expertise
Plan ahead to get the most
of your networking
0.4 Networking
“Whatever it is that you want to achieve, it’s going to happen with and through other people, so be purposeful, be directed ...”
Keith Ferrazzi, Author“Never Eat Alone”
Know your Event Goals
Tailor your
Elevator Pitch
Focus on QualityNOT Quantity
Design and deliver effective powerpoint presentations
0.5 Presentations
“Restraint in preparation.
Simplicity in design.
Naturalness in delivery.”
Garr Reynolds,Presentation Zen
Focus on your Audience
Slide Topics• Problem• Solution• Technology• Business model• Sales and Marketing
• Competition• Management Team• Milestones• Financials• Summary
Less is More
Bullet Points
• No more than 5 bullets
• No less than 24 pt. font
• Only 1 line each
DataScout™
• DataScout discovers actionable information buried deep within your medical records
• DataScout analyzes free-text and structured data found within physician narratives
• DataScout identifies relationships and patterns within your clinical information
• DataScout extracts meaningful data to improve critical treatment and business decisions
Design with Distinction
Slide Resources
• Pictures
• Presentations
• Delivery
55
• Integration across academic technologies
• Student Information Systems
• Campus Wide Identity management
Opening up the technologyOpening up the technology
Integrate with your Campus Systems
56
Open up the technologyOpen up the technology
Integrate with your Campus Systems
Harmonizing Air Traffic Operations from Gate-to-Gate
Why Expand your Blackboard Platform Today?
• Higher expectations of the online experience at an institution
• Blackboard can provide the solution and expertise to get you there
Why Expand your Platform Today?
Studentsexpect more
from the online experience
Blackboard provides proven
expertise and one, integrated solution
+
Develop reliable demos, answer questions and prepare backups
0.6 Demo
“Stop jawboning and start demoing.
If your demo is good they will hunt you down to get your whole story later.”
Guy Kawasaki
Develop your Product Demo
Prepare Answers
Plan your Backup Strategy
Company Profile
Web site
Media
Networking
Presentation
Demo
Meeting
Term Sheet
Funding
Any Questions?
Pick up the Playbook
Pick up the Playbook