The Stormhoek Story

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The Stormhoek Story presented by Graham Knox

Text of The Stormhoek Story

  • 1. Stormhoek

2.

  • Our Blog

3.

  • Threshers Voucher

4.

  • Of course[you can upload it] ,its just a blog...
  • Monday, Nov 27th :
  • Tuesday, Nov 28th :
  • Friday, Dec 1st :

37,000 Downloads 56,000 Downloads 715,000 Downloads 5.

  • And the effect was...

6.

  • ...by the 10 thDecember 2006...
  • Total voucher redemptions stood at:
  • Over 4 million

7.

  • It all started here...

8.

  • And the beginning...

2003 9.

  • How do you attract a consumers eye when shelves look like...

10.

  • Our options were to use traditional media...

11.

  • But old media has disadvantages...
  • Cost
  • One way message
  • Impersonal
  • Inflexible

12.

  • Whereas new media is...
  • Person to person
  • Flexible (turnaround in minutes)
  • Enormous potential reach
  • Inexpensive
  • Interactive

13.

  • And interactivity creates...
  • Loyalty
  • Trust

14.

  • The lovable...Hugh Macleod...

15.

  • So how has it d o n e ?

16.

  • And if you Google us...

17.

  • And sales (from 2003 until 2006)

Stormhoek wine averages5.00 per bottle 18.

  • SA wine exports to the UK(1994-2005)

The average price of SA wine in the UK is 3.73 per bottle 19.

  • But the kicker that was 2006 revealed...

20.

  • While Stormhoek sales did...

21.

  • And the wines...

22.

  • And we did this with the trophy...

23.

  • Stormhoek garnered some interest from none other than...

And if you consider that of 17 South African wines that got a mention ... 3 were from Stormhoek 24.

  • But that is not all...

Best Consumer Campaign in British Liquor 2006 25.

  • And more...

American Marketing Association Awards 2006 World Marketing Top 50 and 41 more... 26.