The Stormhoek Story

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    15-Dec-2014

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The Stormhoek Story presented by Graham Knox

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<ul><li> 1. Stormhoek</li></ul> <p> 2. </p> <ul><li>Our Blog </li></ul> <p> 3. </p> <ul><li>Threshers Voucher </li></ul> <p> 4. </p> <ul><li>Of course[you can upload it] ,its just a blog... </li></ul> <ul><li>Monday, Nov 27th : </li></ul> <ul><li>Tuesday, Nov 28th : </li></ul> <ul><li>Friday, Dec 1st : </li></ul> <p>37,000 Downloads 56,000 Downloads 715,000 Downloads 5. </p> <ul><li>And the effect was... </li></ul> <p> 6. </p> <ul><li>...by the 10 thDecember 2006... </li></ul> <ul><li>Total voucher redemptions stood at: </li></ul> <ul><li>Over 4 million </li></ul> <p> 7. </p> <ul><li>It all started here... </li></ul> <p> 8. </p> <ul><li>And the beginning... </li></ul> <p>2003 9. </p> <ul><li>How do you attract a consumers eye when shelves look like... </li></ul> <p> 10. </p> <ul><li>Our options were to use traditional media... </li></ul> <p> 11. </p> <ul><li>But old media has disadvantages... </li></ul> <ul><li>Cost </li></ul> <ul><li>One way message </li></ul> <ul><li>Impersonal </li></ul> <ul><li>Inflexible </li></ul> <p> 12. </p> <ul><li>Whereas new media is... </li></ul> <ul><li>Person to person </li></ul> <ul><li>Flexible (turnaround in minutes) </li></ul> <ul><li>Enormous potential reach </li></ul> <ul><li>Inexpensive </li></ul> <ul><li>Interactive </li></ul> <p> 13. </p> <ul><li>And interactivity creates... </li></ul> <ul><li>Loyalty </li></ul> <ul><li>Trust </li></ul> <p> 14. </p> <ul><li>The lovable...Hugh Macleod... </li></ul> <p> 15. </p> <ul><li>So how has it d o n e ? </li></ul> <p> 16. </p> <ul><li>And if you Google us... </li></ul> <p> 17. </p> <ul><li>And sales (from 2003 until 2006) </li></ul> <p>Stormhoek wine averages5.00 per bottle 18. </p> <ul><li>SA wine exports to the UK(1994-2005)</li></ul> <p>The average price of SA wine in the UK is 3.73 per bottle 19. </p> <ul><li>But the kicker that was 2006 revealed... </li></ul> <p> 20. </p> <ul><li>While Stormhoek sales did... </li></ul> <p> 21. </p> <ul><li>And the wines... </li></ul> <p> 22. </p> <ul><li>And we did this with the trophy... </li></ul> <p> 23. </p> <ul><li>Stormhoek garnered some interest from none other than... </li></ul> <p>And if you consider that of 17 South African wines that got a mention ... 3 were from Stormhoek 24. </p> <ul><li>But that is not all... </li></ul> <p>Best Consumer Campaign in British Liquor 2006 25. </p> <ul><li>And more... </li></ul> <p>American Marketing Association Awards 2006 World Marketing Top 50 and 41 more... 26. </p>