THE  SOCIAL-­‐CONNECTED  ERA  

Get  the  Message  Out  Faster  –  and  to  More  People  

OBJECTIVES  

Viral  ac8vites  that  prompt  word-­‐of-­‐mouth  and  translate  into  Social  Commerce  by  online  sales  and  also  store  foot-­‐falls  

Build  brand  loyalty  thru    real-­‐8me  interac8ons.  

Improve  Branding,  at  a  margin  of  tradi8onal  marke8ng  prices.  

Get  real  quan8fiable  user  data,  to  discover  and  maximize  ROI  

THE  OPPORTUNITIES  

BRAND  AWARENESS  

VIRAL  MARKETING  OPPOTUNITIES  

CONSUMER  FEEDBACK   GENERATE  TRAFFIC  

MARKET  RESEARCH  

LEAD  GENERATION  

BUILD  COMMUNITY  

DIGITAL  SOCIAL  PLATFORMS  

SOCIAL  MEDIA  MARKETING  SERVICES  

Goals  and  objec8ves    Audience  targe8ng    Value  proposi8on    Compe88ve  analysis    Implementa8on  plan  

STRATEGY  

Page  design    Content  development    Applica8on  development  

PRODUCTION  

News  feed  publishing    Facebook  adver8sing    Contests,  Offers,  Quizzes,  Raffles,  SPECIALS  

PROMOTIONS  

Community  management    Campaign  maintenance    Monitoring  and  Repor8ng    Analysis  and  Op8miza8on  

MANAGEMENT  

WHAT’S  THE  BIG  STRATEGY  FOR  SUCCESS?  IT’S  NOT  ROCKET  SCIENCE  BUT  THERE  ARE  BEST  PRACTICES  &  STRATEGIES!  

STRATEGY  

TACTIC  ELEMENTS  

SO  MANY  HAVE  COME  AND  GONE  WHICH  ONES  ARE  STILL  HERE,  AND  ROCKING  FOR  BUSINESSES?  

THE  PLATFORMS  

Most follow for incentives, rewards, or discounts.4

Follow for news, insights, and product information.5

4eMarketer  (Lab42  study,  August  2011)  5  LinkedIn  Follower  Analysis,  January  2012  

PEOPLE  FOLLOW  BRANDS  ON  SOCIAL  PLATFORMS    FOR  DIFFERENT  REASONS  

Social  U8lity   Friends,  Family  &  Colleagues  

Status,  Social  Gaming  &  PhotoSharing  

Public  Communica8ons  

Fans  &  Followers  

Real  Time  Micro-­‐blogging  

Professional  Network  

Colleagues  &  Business  Contacts  

Professional  Iden8ty,  Connec8ons  &  Insights  

Source: The Nielsen Company, as quoted in the Asia Digital Marketing Association Digital Yearbook 2011

THE  WORLD’S  LEADING  SOCIAL  NETWORKS  

IDENTITY   RELATIONSHIPS   ACTIVITIES  

FACEBOOK  APPLICATIONS  

Sweepstakes  

 

Sign-­‐Up  Form  

 

Mobile  Opt-­‐In  

FAN  BASE  

User  Generated  Contest  

 

Trivia  

 

Personality  Quiz  

 

Games  

ENGAGE  

Coupons  

 

Group  Deals  

DRIVE  SALES  

For  every  Facebook  app  you  should  be  able  to  gather  registered  user  data  and  app  usage  details.    Database  should  gather:  •  Name  •  Gender  •  Age  •  DOB  •  loca8on  •  Phone  •  Email  •  Address  •  PO  •  App  Allow  •  Address  •  Uploads  •  Clicks  •  Gameplays  Etc.    

FACEBOOK  APP  DATABASE  

FAIMS  MEDIA  IN  FACEBOOK  STUDIO  EDGE  

MOBILE  INTEGRATION  

User  makes  a  purchase  

User  can  get  a  “chop”  by  

scanning  the  shop’s  QR  code  

User  can  see  the  total  chops  he/she  has  and  what  they  can  be  redeemed  

for  

User  can  earn  reward  points  for  sharing  to  

others.  

SINGAPORE    MOBILE  USAGE  

Facebook  Studio  nominates  the  four  following  awards:                  Agencies  and  brands  should  strive  to  create  apps  that  include:    1.  An  inspired,  well-­‐executed  idea  that  people  want  to  share  2.  Ideas  with  staying  power  that  transform  businesses  through  social  technology  3.  Innova8ve  uses  of  Facebook  that  make  something  happen  through  sharing    Facebook  Studio  Awards  all  entries  deemed  outstanding  examples  of  marke8ng  with  Facebook.  And  your  campaign  will  also  be  featured  on  Facebook  Studio.  

FACEBOOK  STUDIO  AWARDS  

MAKING  BRANDS  SOCIALLY  DEVOTED  Socially  Devoted  brands  are  now  ranked  by  number  of  ques8ons  they  answered  minus  ques8on  that  were  unanswered.      In  Q2,  and  once  again  in  Q3  Natur-­‐e  took  to  the  na8onal  limelight  and  the  Social  Baker  Cer8ficate  for  one  of  the  most  Socially  Devoted  brands  in  Indonesia,  surpassing  85%  response  rate  to  it’s  fans  interac8on.      And  this  is  no  small  feat!  Natur-­‐e  fan  page  claims  over  800,000  realized  fans.  Of  which  over  25,000  of  them  are  ac8ve  on  the  fan  page  on  a  daily  basis!      

MAKING  BRANDS  SOCIALLY  DEVOTED  

TOP  10  BRANDS  BY  AVERAGE  ENGAGEMENT  RATE  

 BEST  PRACTICE  –  HAVE  A  RESPONSE  PLAN!  

 BEST  PRACTICE  –  PREVENTION    

WHY  DO  SO  MANY  BRANDS  FEAR  ENTERING  THE  SOCIAL  ARENA?          

I  can’t  keep  up  with  these  changes!  

Power  Editor?  What  is  that?  

Newsfeed?  Ticker?  I  don’t  hear  anything  

Wcking.  

What  is  the  difference  

between  each  of  these  ads?  

I’m  Confused.  

955  Million  *Monthly  Users  

543  Million  *Mobile  Monthly  Users  

67%  Mobile  YOY  Growth  

Seems  like  there’s  a  growing  audience  to  message  with  ads.  Right?  

Facebook  Ads  Dispelling  the  Confusion  

*Results  as  of  June  1012  via  Facebook  

29%  Overall  YOY  Growth  

FACEBOOK  REACH  BUY  –  A  SUCCESS  ELEMENT  

MARKETPLACE  ADS   PROMOTED  &  PAGE  POSTS   SPONSORED  STORIES   PREMIUM  ADS  

HOW  CAN  YOU  USE  EACH  OF  THESE  ADS?  

AcquisiWon  New  User  TargeWng  

Engaging  New  &  Current  Fans  

Fans  &  Friends  of  Fans  TargeWng  

High  Impact  TargeWng    

On  average,  when  there  is  a  good  image  and  prompWng  wording,    plus  a  good  brand  offer  there  is  a  gain  of  1  fan  per  3  clicks  

Appears:  Right  Column  

Appears:  Right  Column  &  Ticker  

Appears:  Right  Column  &  Ticker  

Appears:  Homepage  

WHAT  ARE  SOME  BEST  USES  &  PRACTICES?  PAGE  POST  ADS  &  SPONSORED  STORIES:    Best  for  driving  engagement  to  a  fan  page  and  increase  talking  about  this  (TAT).  

Sponsored  Stories  

Page  Post  

WHAT  ARE  SOME  BEST  USES  &  PRACTICES?  

Important  news  or  applica8on  informa8on  should  be  pinned  in  the  8meline.    WHY?    Because  when  fans  click  on  the  ads,  they’ll  know  the  news  update  happened  in  the  fan  page.  

WHAT  ARE  SOME  BEST  USES  &  PRACTICES?  

STANDARD  AD  –  to  promote  applica8ons.  

                                   

This  product  has  proven  8me  and  again  to  generate  measurable  sales  (and  provide  real  ROI!)  and  also  build  new  Page  fans.    When  users  claims  an  offer  from  their  newsfeed,  a  story  is  generated  which  is  shared  with  all  their  friends.      So  unlike  a  typical  coupon/voucher  which  is  between  a  business  and  a  customer,  Offers  allow  a  users’  friends  to  see  and  share  Offer  claim  stories.  

FACEBOOK  OFFERS    DESIGNED  TO  BE  VIRAL!  

In  the  last  month  Facebook  saw  a  +43%  organic  search  increase      

ATTRIBUTION  NEEDED!    

SUCCESSFUL  STRATEGIES  &  BEST  PRACTICES  

Example  of  Pinterest  Contest  Results  

Contest  Tips:  Brand  your  contest  images,  describe  your  products,  use  twifer  #too.    

Contest  Life8me:  10  Days    •  1  Contest  Board,  with  23  Brand  Contest  Pins  •  139  Contest  followers  (purely  on  the  contest  pin  boards)  •  452  Re-­‐Pins  in  total    

We  recommend  using  strategy  banners  for  communica8ng  

pictorial  messages  of  your  cross  planorm  social  ac8vi8es  too  

LinkedIn  Ads  placement  and  op8miza8on.  Help  to  get  get  

yourself  known  in  the  LinkedIn  industry  

community  

Develop  group  conversa8ons  about  your  features  “products”  and  

help  to  generate  recommenda8ons  

PROFILE  PAGE  

Leads  Genera8on  is  a  key  feature  offered  by  LinkedIn  when  u8lizing  LinkedIn  Ads.      When  a  user  clicks  on  an  adver8sement,  they  will  be  asked  if  they  wish  for  the  adver8sing  company  to  contact  them.    If  they  click  YES,  their  details  will  be  sent  to  the  adver8sers  account,  and  a  message  can  then  be  sent  to  the  user  who  clicked  on  the  adver8sement.    

LEAD  GENERATOR  

TARGETED  ADS  –  A  SUCCESS  ELEMENT  

Different  categories  for  ads  targe8ng  

 

Very  targeted:    Ex:  Males  based  in  Singapore,    

Job  Seniority:  CXO/Director/Owner/Partner/Senior/VP/Manager  

Foursquare  

OUR  CORE  CAPABILITIES  

•  Websites  

•  Applica8ons  

•  Content  Management  Systems  

•  E-­‐Commerce  

•  Mobile  Website  

•  Mobile  Applica8ons  

PRODUCTION  

•  SEO  

•  Paid  Search  

•  Video  Op8miza8on  

•  Link  Building  

•  Targeted  Display  Adver8sing  

SEARCH  

•  Facebook  Marke8ng  

•  Strategy  Development  

•  Promo8on  

•  Community  Management  

•  Facebook  Adver8sing  

SOCIAL  PLATFORMS  

•  Facebook  

•  Twiqer  

•  LinkedIn  

•  Pinterest  

•  Foursquare  

•  Instagram  

 

•  SMM  Marke8ng  

 •  Mobile  

Op8mized  Content  

•  Mobile  Adver8sing  

•  QR  Code  Marke8ng  

MOBILE  

SOME  OF  OUR  CLIENTS  WHO  ARE  ROCKING  ON  FACEBOOK!  73,000+  FANS   63,000+  FANS   13,000+  FANS  

56,000+  FANS  915,000+  FANS  43,000+  FANS  

106,000+  FANS   190,000+  FANS   153,000+  FANS  

174,000+  FANS  203,000+  FANS  

SOME  OF  OUR  CLIENTS  WHO  ARE  ROCKING  ON  FACEBOOK!  73,000+  FANS   13,000+  FANS  60,000+  FANS   95,000+  FANS  

62,000+  FANS   82,000+  FANS   89,000+  FANS  

54,000+  FANS   53,000+  FANS   52,000+  FANS  

179,000+  FANS   288,000+  FANS   12,000+  FANS  

66,000+  FANS  

FAIMS  MEDIA  BRAND  TRACKRECORD  

These  are  just  some,  and  there  are  many  more!  How  about  yours  too?  

AUTOMATION  TOOLS  

End  of  2012  FAIMS  Solu8ons  launched  the  Template  Apps,  a  solu8on  catering  primarily  to  the  small  and  medium  enterprises,  as  well  as  individuals  looking  to  establish  and  make  viral  their  products  or  brand  via  social  media  marke8ng,  and  at  an  amazingly  affordable  price.        

Step  1  –  Install  App  

Step  2  –  Allow  Func8on  

FAN  GATE  

How  to  use  it?  Use  this  when  you  have  any  content  that  you  deem  to  be  exclusive  or  otherwise  “private”  enough  that  you  can  restrict  it  to  your  fan  popula8on.      This  works  well  for  product  launches,  exclusive  offers,  sneak  peeks,  exclusive  interviews,  and  the  like.          

ANNOUNCEMENT  TAB  

How  to  use  it?  Use  this  app  when  you  want  to  find  out  the  opinion  of  the  public  on  your  product.      Or,  when  you  want  to  spread  the  word  about  not  just  your  brand  but  an  event,  a  specific  product  or  something  you  want  people  to  make  viral.      This  app  is  also  good  for  increasing  fan  numbers  on  your  fan  page.  

SWEEPSTAKE  APP  

How  to  use  it?  Use  it  when  you  have  a  reasonably  strong  theme  that  will  strike  a  chord  with  most  people.      Typically,  any  theme  that  can  be  seen  as  a  pe88on  or  a  call-­‐to-­‐ac8on  can  work  rather  successfully.      A  Pledge  app  is  a  very  popular  applica8on  amongst  a  younger  target  demographic  because  of  its  ability  to  unite  people  around  a  cause  or  movement.    

PLEDGE  APP  

How  to  use  it?  Run  inter-­‐planorm  contests,  campaigns,  and  even  just  shout  outs.      Don’t  alienate  your  followers  on  one  planorm,  while  scrambling  to  gain  followers  on  another.      The  Twiqer  tab  allows  you  to  work  on  both  planorms  simultaneously,  with  different  angles  and  a  different  tone,  with  success.    

TWITTER  TAB  

How  to  use  it?  Some8mes,  using  vouchers  that  give  a  %  off  is  more  effec8ve  than  a  voucher  with  a  fixed  price  on  it.      Alterna8vely,  the  common  popular  voucher  is  a  spend  X,  get  Y  off.      However,  this  should  be  used  with  care,  as  it  can  create  nega8ve  aqen8on  if  X  is  too  high  and  Y  is  too  low.    

VOUCHER  APP  

How  to  use  it?  Photo  contests  apps  allow  companies  and  brands  to  directly  involve  their  users  in  online  branding  and  viral  marke8ng.      In  our  studies  and  experience,  when  fans  are  presented  with  the  opportunity  to  win  prizes  based  on  their  crea8vity,  they  show  tremendously  amazing  results.        

PHOTO  CONTEST  APP  

Our  mission  is  SOLUTIONS!      Our  passion  is  INNOVATION!      Our  playground  is…    the  SOCIAL  PLATFORMS!    

1.  Google  2.  Google.com.sg  3.  Facebook  4.  YouTube  5.  Yahoo!  6.  Wikipedia  7.  Windows  Live  8.  LinkedIn  9.  Amazon.com  10.  Twiqer      Facebook:  2.3%  of  the  Internet  Popula8on    In  the  last  month  Facebook  saw  a  +43%  organic  search  increase      YouTube:  1.6%  of  the  Internet  popula8on      In  the  last  month  YouTube  saw  a  -­‐0.04%  organic  search  decrease.      

                     Twifer:  2.6%  of  the  Internet  Popula8on    In  the  last  month  Twiqer  saw  a  -­‐0.22%  organic  search  decrease.    

IN  THE  LAST  MONTH…  

Source:  Alexa  Ranking—Top  organic  searched  sites  in  Indonesia