A TREND REPORT PREFACED BY JEREMIAH OWYANG, FOUNDER OF CROWD COMPANIESTM

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VIDEO CONTENT IS (STILL) THE MOST WIDELY USED TYPEOF CROWDSOURCING TODAY:

11%

89%

27%73%

USAGE OF CROWDSOURCING BY FMCG COMPANIESGREW BY 48% BETWEEN 2013 AND 2014:

+48%

85% OF THE 2014 BEST GLOBAL BRANDS HAVE USEDCROWDSOURCING IN THIS DECADE:

FMCG AND TECHNOLOGY BRANDS DOMINATETHE CROWDSOURCING SPACE:

THESTATE OF CROWDSOURCING

IN 2015

HOW THE WORLD’S BIGGEST BRANDS AND COMPANIES ARE OPENING UP TO

CONSUMER CREATIVITY