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Using this toolkit
This toolkit will help you answer questions like:
☐ What are the common characteristics of the stages of adoption of social approaches?
☐ What are the triggers that prompt executives to become more engaged?
☐ How can community teams support executives as they adopt social technologies and approaches?
☐ What kind of value are executives finding in new tools and behaviors?
☐ Where can I explore this subject more?
www.communityroundtable.com
Included:
✓ The Social Executive Research Framework, detailing five stages of executive adoption
✓ 8 Roundtable Reports, exclusive summaries from TheCR Network’s member program curriculum
✓ 4 checklists to use when suppor@ng execu@ves at various stages of adop@on
✓4 worksheets to get you started
✓Recommended resources and reading curated specifically for community professionals looking to educate executives
The Community Roundtable’s Social Executive Toolkit accompanies the TheCR’s research on this topic, designed to help better understand the executive social/collaborative adoption process, how executives are setting priorities and the value they expect from social business.
The Social Executive Toolkit will help community teams and social strategists empathize with, support and coach executives as they adopt social technologies and approaches.
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Table of contents
The Social Execu.ve research framework – p. 4 A guide to five stages of execu@ve adop@on of social tools
Enabling execu.ve adop.on– p. 5-‐12 Defining common characteris@cs of execu@ves in each stage of The Social Execu@ve research framework and providing guidance to support their learning and advancement
Learning journeys – p. 13 Accounts from people using social technology at work and the value they’ve found
Resources from TheCR– p. 14-‐15 TheCR research and presenta@ons
TheCR Roundtable Reports
Worksheets– p. 16 Templates to use when planning training
www.communityroundtable.com
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Selling Social Media & Community to the C-‐Suite If your organiza@on is just geKng started with social, this report highlights strategies to get support and sponsorship from execu@ve leadership for your community program.
GeNng Senior Leaders to Engage in your Internal Network This report collects best prac@ces to get execu@ves’ aMen@on and encourage their par@cipa@on in an organiza@on’s internal social network.
Coaching Execu.ves in Social Media This report focuses on coaching execu@ves by first addressing their fears of social media and then building a strategy that works with their needs and objec@ves.
Reverse Mentoring This report provides an overview of how to create a reverse mentoring program to pair leaders with others in the organiza@on who have a knowledge that they would like to learn more about, such as digital/social media.
Gen Y Meet the Execu.ves This report offers more reverse mentoring @ps, including best prac@ces for implemen@ng a pilot program.
Asking the Right Ques.on and Other Blogging Best Prac.ces Many execu@ves learn to be social by building an audience and conversa@on through blogging. This report highlights blogging best prac@ces.
Crea.ng a Culture That’s Not Afraid to Fail Social execu@ves are oQen focused on innova@on and see failure as a learning opportunity. This report offers sugges@ons and techniques to address culture change.
How to Excite Your Execu.ves About Online Community and Help it Deliver More Value How can you explain the value of community to execu@ves? This report offers insights into ways to spotlight the poten@al returns and benefits.
The Community Roundtable hosts practitioner roundtable calls with TheCR Network members weekly. These selected reports summarize the discussions between call presenters and members, who are primarily social and community strategists.
TheCR Roundtable Reports
www.communityroundtable.com 15
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Included:
✓ The Social Executive Research Framework, detailing five stages of executive adoption
✓ 8 Roundtable Reports, best practices gleaned from TheCR Network discussions
✓ 4 checklists with recommended approaches to coach executives at various stages of adoption
✓ 4 worksheets to get you started
✓ Recommended resources curated for community professionals who are coaching executives
The Community Roundtable’s Social Executive Toolkit accompanies the TheCR’s Social Executive research, designed to help better understand executive engagement, how executives set priorities and the value they expect from social business.
Interested in learning more?
Buy & download The Social Executive Toolkit here: www.communityroundtable.com/Toolkits/TSE