TheSeduc)onoftheInterface

seduc&on

graphpaper.com

ChristopherFahey

merchandising

merchandisingvs.

marke&ng

marke&ng

merchandisingThestrategyandimplementa1onofhowaproductispresentedtocustomersastheydecidewhetherornottopurchase.

merchandising

ThreeModesofMerchandising:

1.SellingContexts

2.Packaging

3.ProductsthatSellThemselves

1.SellingContexts

SellingContexts

E‐commerceSellingContexts

• Marke1ngexpertsares1lllearninghowtoop1mizeplacement,pricing,sequences,nomenclature.

SellingContexts

E‐commerceSellingContexts

• Marke1ngexpertsares1lllearninghowtoop1mizeplacement,pricing,sequences,nomenclature.

Buttherehavebeenmanyfeatureinnova1ons...

• Automatedrecommenda1ons

• “Peoplelikeyoubought”

• Wishlists

• RobustUIproductpreviews

2.Packaging

Packaging=TheSellingContext?

Don’tThinkofYourProduct’s“Box”

3.ProductsthatSellThemselves

merchandisingThestrategyandimplementa1onofhowaproductispresentedtocustomersastheydecidewhetherornottopurchase.

beyondmerchandising

marke&ngvs.design

marke&ngvs.design

marke&ng=design

design

“web‐centric”

pleasure

pleasure!=sensoryexperiences

pleasuredrivesus

pleasure

“ANrac&vethingsworkbeNer.”

‐DonNorman,Emo+onalDesign

“web2.0”

web2.0

HowthedesignofWeb2.0userexperienceschangehowproductsaremarketed:

• Subscrip1on‐basedproductmodels

• Vibrantcommuni1esaroundandwithinproducts

• Fully‐func1onaldemos,easilydistributedandmanaged

• Whatisa“product?”UnclearseamsbetweenplaYorms

• Free!

conversion

the“hardsell”the“hardsell”

conversionisobsolete

conversionconnec&on

seduc&on

fallinginlove

TheThreeStagesofSeduc&on1.Inspiretheira[en1on,interestanddesire2.Drawthemin(leadthemastray)3.Capturetheirongoingdevo1on

StageOne:Inspiretheira7en)on,interestanddesire

chooseyour“vic&m”

• TheInnocent

• TheExplorer

• TheSage

• TheHero

• TheOutlaw

• TheMagician

Mark&Pearson’s“Archetypes”

Source: The Hero and the Outlaw by Margaret Mark and Carol Pearson

RobertGreene’s“Vic&ms”

• TheReformedRakeorSiren

• TheDisappointedDreamer

• ThePamperedRoyal

• TheNewPrude

• TheCrushedStar

• TheNovice

• TheConqueror

• TheExo1cFe1shist

• TheDramaQueen

Source: The Art of Seduction by Robert Greene

• TheProfessor

• TheBeauty

• TheAgingBaby

• TheRescuer

• TheRoué

• TheIdolWorshipper

• TheSensualist

• TheLonelyLeader

• TheFloa1ngGender

Yahoo’s“Compe&&veSpectrum”

Source: http://developer.yahoo.com/ypatterns/pattern.php?pattern=competitive

Makeupyourown!

Detectyourusers’emo&onalquali&esandspeaktotheminyourUIdesign.Examples:

• Rebelliousnessanddifference

• PowerandControl

• Achievementandaspira1ontoanewclassrole

• Modesty

• Avoidanceofembarrassment

• Authen1city

• Acceptanceinone’ssocialgroup

• Funandreleasefromstress

UserPersonas

UserPersonas

PersonaUsageGuidelines:• Personasofanykindshouldbeinformedbyresearch.

• Eventhesmallestamountofresearchhelps.It’snotabadthingifthedesignersthemselvesdosomeoralloftheresearch.

• Thediscussionsa2ertheresearcharealmostmoreimportant.

• Thejourneyismoreimportantthantheresult.

• Differen&ateseduc&vequali&esfromgenuineuserfunc&onalneeds.

makethefirstmove

makethefirstmove

Aboutpick‐uplines:

• Shouldnotbethreatening

• Shoulds1rcuriosity

• Shouldbeaspringboardformoreconversa1on

• Shouldbeavehiclefordisplayingyourvalue

makethefirstmove

•UseWords

• Speakdirectlytotheuser

• Tellthemwhattheycandotodospecifically

•UseMo1on

• Anima1on

• Videodemos

•CarefulwithAudio!

butdon’tbeajerk

createasenseofmystery

thefirstmove

• Blah

appeardesirable

appeardesirable

PresentTes1monials

• Notjustmediates1monials

• Butrealusertes1monials,too

appeardesirable

PresentTes1monials

• Notjustmediates1monials

• Butrealusertes1monials,too

flaNerthem

projectconfidence

showcalculatedvulnerability

temptthem

StageTwo:DrawThemIn(LeadThemAstray)

dazzlethemwithwonder

tellastory

enablestories

bestylish

delightinthedetails

haveasenseofhumor

offeraffordancesofdesire

distractthemfromtheirresponsibili&es

Switch to the other mode and find your selection there.

Focus on theselected folders or project, temporarily hiding everything else.

Group your projects under headings based on their containing folders or various dates.

Clean Up puts everything where it belongs, based on the changes you made.

Sort your projects by various criteria, or leave them unsorted.

Reset the next review date for the selected projects.

Type to filter the view for matching folders, projects, and actions.

Click the View button in the toolbar to see the View bar, which contains lots of handy menus for filtering your outline, and the column headers.View Bar

Filter your projects by status.Remaining: Left to be doneActive: Currently working on Stalled: Without available actionsPending: Starting in the futureOn Hold: Not currently working onDropped: Given upCompleted: Finished successfully

Filter actions by status.Remaining: Actions not yet completeNext Action: The next thing you can do in each projectAvailable: Actions you can do right nowCompleted: Actions finished successfully

Filter actions by estimated time, so you can find stu! that can be done in the time you have available right now.

Open the inspectors, where you can edit details of the selected items.

Filter actions by whether you have flagged them. Flags don't have any inherent meaning; they're just a convenience.

Print what's currently visible in the outline.

ToolbarPlanning mode is where you organize your actions into projects and folders.

Planning mode and Context modeContext mode is where you can ignore the hierarchy and concentrate on working.

Planning Sidebar

Contexts Sidebar

The Inbox: dump in stu! to process later

The Library contains all your folders, projects, and actions

Folders: Categorize your projects

A Project represents some goal you hope to achieve

Select any item in the sidebar to see its contents in the main outlin!

A Shoebox holds single actions that don't fit into a project

The No Context box: actions still needing contexts

A Context represents the place or the tools necessary to get something done

Contexts can contain subcontexts

Select a context to see the actions assigned to i"

Numbers indicate your inbox items "gray#, overdue actions "red#, and almost$due actions "orange#

Clear your custom filters, returning to the defaults or to the last perspective you opened

You can switch back and forth between planning mode and context mode by clicking the Mode switcher

or the Switch button on the toolbar.

Outline This is the detailed view of your inbox, folders, projects, and actions, arranged in rows and columns. Contexts mode is similar, except that actions are broken out of their project hierarchies so you can see them individually by project, due date, and so on.

The Inbox appears above your library of projects and actions. Outline new ideas, incoming tasks, or emerging projects here. When you're ready, assign a project and a context to an item, then click the Clean Up button to turn it into an action. Or,

drag an item to the sidebar to turn it into a project.

The darker gray rows are your grouping, as set in the View Bar above. This outline is grouped by folder.

Lighter gray rows are projects. A project should be a goal that you can complete some day; this one is the title of a painting.

The first remaining thing you can do in each project, the next action, is colored purple.

Because this project is sequential, all actions after the next action are considered unavailable. You have to finish the

earlier actions before you can start the later ones.

When you put the mouse pointer on a row, you see the columns and buttons available for that item.

You can use the Add Child, Indent, and Group commands in the Edit ! Outlining menu to collect related actions into a

group for easier tracking.

Overdue items are red.

Single!action lists are like projects, but they contain loose, unrelated items instead of actions aimed toward the

completion of a goal.

All single actions are considered “next actions,” and they are colored blue to distinguish them from project actions.

...And here's the next folder, with its own projects and single$action lists inside.

The arrows on a project or a group indicate whether it is parallel or sequential. The sequential “Work” must have its actions done in the order they are listed, while the parallel “Ideas to sketch out” can have its actions done in any order.

This action is flagged. Click the flag icon to mark items with a flag for your own reference; the flag filter in the View Bar above can find all of your flagged items for you.

This action has a due date. You can show the Due Date column "and other columns# in the View menu.

This action has a note, as shown by the note icon. Click a note icon to see the note area, where you can type or drop files.

Categorize your actions by context; then you can switch to Contexts Mode and organize them by when and where you can do each one.

PerspectivesPerspectives store the settings for your OmniFocus window, so you can get back to them again and again. You can find them in the Perspectives menu.

Click the plus button to create a perspective from your current

OmniFocus window.

Double$click a perspective to open it in your front OmniFocus

window, or Option$double$click to open it in a new window.

You can assign keyboard shortcuts in the options area below for quick access.

The pane on the right shows the view settings for the selected perspective.

Drag an image file onto a perspective, or choose an image

from the options below, to give it a custom icon. These icons become available as toolbar buttons in the

main window.

Quick Entry Whatever application you're using, press the Quick Entry shortcut ""#Space by default# to quickly send information to OmniFocus.

Outline freely in the quick entry window just like you do in the inbox.

If you don't assign a project or a context, your quick entry items land in the inbox for you to process later.

Set up a Clippings shortcut in Preferences, then use it to send selected content from any application straight to Quick Entry.

OmniFocus OverviewToolbar

View bar

Outline

Quick Entry

Sidebar

Perspectives

Use the Action pop$up menu to customize columns.

"Planning mode#

Click the Snapshot button to overwrite the selected perspective

with the current window's settings.

Click the expand button to see options for the selected perspective.

Switch to the other mode and find your selection there.

Focus on theselected folders or project, temporarily hiding everything else.

Group your projects under headings based on their containing folders or various dates.

Clean Up puts everything where it belongs, based on the changes you made.

Sort your projects by various criteria, or leave them unsorted.

Reset the next review date for the selected projects.

Type to filter the view for matching folders, projects, and actions.

Click the View button in the toolbar to see the View bar, which contains lots of handy menus for filtering your outline, and the column headers.View Bar

Filter your projects by status.Remaining: Left to be doneActive: Currently working on Stalled: Without available actionsPending: Starting in the futureOn Hold: Not currently working onDropped: Given upCompleted: Finished successfully

Filter actions by status.Remaining: Actions not yet completeNext Action: The next thing you can do in each projectAvailable: Actions you can do right nowCompleted: Actions finished successfully

Filter actions by estimated time, so you can find stu! that can be done in the time you have available right now.

Open the inspectors, where you can edit details of the selected items.

Filter actions by whether you have flagged them. Flags don't have any inherent meaning; they're just a convenience.

Print what's currently visible in the outline.

ToolbarPlanning mode is where you organize your actions into projects and folders.

Planning mode and Context modeContext mode is where you can ignore the hierarchy and concentrate on working.

Planning Sidebar

Contexts Sidebar

The Inbox: dump in stu! to process later

The Library contains all your folders, projects, and actions

Folders: Categorize your projects

A Project represents some goal you hope to achieve

Select any item in the sidebar to see its contents in the main outlin!

A Shoebox holds single actions that don't fit into a project

The No Context box: actions still needing contexts

A Context represents the place or the tools necessary to get something done

Contexts can contain subcontexts

Select a context to see the actions assigned to i"

Numbers indicate your inbox items "gray#, overdue actions "red#, and almost$due actions "orange#

Clear your custom filters, returning to the defaults or to the last perspective you opened

You can switch back and forth between planning mode and context mode by clicking the Mode switcher

or the Switch button on the toolbar.

Outline This is the detailed view of your inbox, folders, projects, and actions, arranged in rows and columns. Contexts mode is similar, except that actions are broken out of their project hierarchies so you can see them individually by project, due date, and so on.

The Inbox appears above your library of projects and actions. Outline new ideas, incoming tasks, or emerging projects here. When you're ready, assign a project and a context to an item, then click the Clean Up button to turn it into an action. Or,

drag an item to the sidebar to turn it into a project.

The darker gray rows are your grouping, as set in the View Bar above. This outline is grouped by folder.

Lighter gray rows are projects. A project should be a goal that you can complete some day; this one is the title of a painting.

The first remaining thing you can do in each project, the next action, is colored purple.

Because this project is sequential, all actions after the next action are considered unavailable. You have to finish the

earlier actions before you can start the later ones.

When you put the mouse pointer on a row, you see the columns and buttons available for that item.

You can use the Add Child, Indent, and Group commands in the Edit ! Outlining menu to collect related actions into a

group for easier tracking.

Overdue items are red.

Single!action lists are like projects, but they contain loose, unrelated items instead of actions aimed toward the

completion of a goal.

All single actions are considered “next actions,” and they are colored blue to distinguish them from project actions.

...And here's the next folder, with its own projects and single$action lists inside.

The arrows on a project or a group indicate whether it is parallel or sequential. The sequential “Work” must have its actions done in the order they are listed, while the parallel “Ideas to sketch out” can have its actions done in any order.

This action is flagged. Click the flag icon to mark items with a flag for your own reference; the flag filter in the View Bar above can find all of your flagged items for you.

This action has a due date. You can show the Due Date column "and other columns# in the View menu.

This action has a note, as shown by the note icon. Click a note icon to see the note area, where you can type or drop files.

Categorize your actions by context; then you can switch to Contexts Mode and organize them by when and where you can do each one.

PerspectivesPerspectives store the settings for your OmniFocus window, so you can get back to them again and again. You can find them in the Perspectives menu.

Click the plus button to create a perspective from your current

OmniFocus window.

Double$click a perspective to open it in your front OmniFocus

window, or Option$double$click to open it in a new window.

You can assign keyboard shortcuts in the options area below for quick access.

The pane on the right shows the view settings for the selected perspective.

Drag an image file onto a perspective, or choose an image

from the options below, to give it a custom icon. These icons become available as toolbar buttons in the

main window.

Quick Entry Whatever application you're using, press the Quick Entry shortcut ""#Space by default# to quickly send information to OmniFocus.

Outline freely in the quick entry window just like you do in the inbox.

If you don't assign a project or a context, your quick entry items land in the inbox for you to process later.

Set up a Clippings shortcut in Preferences, then use it to send selected content from any application straight to Quick Entry.

OmniFocus OverviewToolbar

View bar

Outline

Quick Entry

Sidebar

Perspectives

Use the Action pop$up menu to customize columns.

"Planning mode#

Click the Snapshot button to overwrite the selected perspective

with the current window's settings.

Click the expand button to see options for the selected perspective.

Switch to the other mode and find your selection there.

Focus on theselected folders or project, temporarily hiding everything else.

Group your projects under headings based on their containing folders or various dates.

Clean Up puts everything where it belongs, based on the changes you made.

Sort your projects by various criteria, or leave them unsorted.

Reset the next review date for the selected projects.

Type to filter the view for matching folders, projects, and actions.

Click the View button in the toolbar to see the View bar, which contains lots of handy menus for filtering your outline, and the column headers.View Bar

Filter your projects by status.Remaining: Left to be doneActive: Currently working on Stalled: Without available actionsPending: Starting in the futureOn Hold: Not currently working onDropped: Given upCompleted: Finished successfully

Filter actions by status.Remaining: Actions not yet completeNext Action: The next thing you can do in each projectAvailable: Actions you can do right nowCompleted: Actions finished successfully

Filter actions by estimated time, so you can find stu! that can be done in the time you have available right now.

Open the inspectors, where you can edit details of the selected items.

Filter actions by whether you have flagged them. Flags don't have any inherent meaning; they're just a convenience.

Print what's currently visible in the outline.

ToolbarPlanning mode is where you organize your actions into projects and folders.

Planning mode and Context modeContext mode is where you can ignore the hierarchy and concentrate on working.

Planning Sidebar

Contexts Sidebar

The Inbox: dump in stu! to process later

The Library contains all your folders, projects, and actions

Folders: Categorize your projects

A Project represents some goal you hope to achieve

Select any item in the sidebar to see its contents in the main outlin!

A Shoebox holds single actions that don't fit into a project

The No Context box: actions still needing contexts

A Context represents the place or the tools necessary to get something done

Contexts can contain subcontexts

Select a context to see the actions assigned to i"

Numbers indicate your inbox items "gray#, overdue actions "red#, and almost$due actions "orange#

Clear your custom filters, returning to the defaults or to the last perspective you opened

You can switch back and forth between planning mode and context mode by clicking the Mode switcher

or the Switch button on the toolbar.

Outline This is the detailed view of your inbox, folders, projects, and actions, arranged in rows and columns. Contexts mode is similar, except that actions are broken out of their project hierarchies so you can see them individually by project, due date, and so on.

The Inbox appears above your library of projects and actions. Outline new ideas, incoming tasks, or emerging projects here. When you're ready, assign a project and a context to an item, then click the Clean Up button to turn it into an action. Or,

drag an item to the sidebar to turn it into a project.

The darker gray rows are your grouping, as set in the View Bar above. This outline is grouped by folder.

Lighter gray rows are projects. A project should be a goal that you can complete some day; this one is the title of a painting.

The first remaining thing you can do in each project, the next action, is colored purple.

Because this project is sequential, all actions after the next action are considered unavailable. You have to finish the

earlier actions before you can start the later ones.

When you put the mouse pointer on a row, you see the columns and buttons available for that item.

You can use the Add Child, Indent, and Group commands in the Edit ! Outlining menu to collect related actions into a

group for easier tracking.

Overdue items are red.

Single!action lists are like projects, but they contain loose, unrelated items instead of actions aimed toward the

completion of a goal.

All single actions are considered “next actions,” and they are colored blue to distinguish them from project actions.

...And here's the next folder, with its own projects and single$action lists inside.

The arrows on a project or a group indicate whether it is parallel or sequential. The sequential “Work” must have its actions done in the order they are listed, while the parallel “Ideas to sketch out” can have its actions done in any order.

This action is flagged. Click the flag icon to mark items with a flag for your own reference; the flag filter in the View Bar above can find all of your flagged items for you.

This action has a due date. You can show the Due Date column "and other columns# in the View menu.

This action has a note, as shown by the note icon. Click a note icon to see the note area, where you can type or drop files.

Categorize your actions by context; then you can switch to Contexts Mode and organize them by when and where you can do each one.

PerspectivesPerspectives store the settings for your OmniFocus window, so you can get back to them again and again. You can find them in the Perspectives menu.

Click the plus button to create a perspective from your current

OmniFocus window.

Double$click a perspective to open it in your front OmniFocus

window, or Option$double$click to open it in a new window.

You can assign keyboard shortcuts in the options area below for quick access.

The pane on the right shows the view settings for the selected perspective.

Drag an image file onto a perspective, or choose an image

from the options below, to give it a custom icon. These icons become available as toolbar buttons in the

main window.

Quick Entry Whatever application you're using, press the Quick Entry shortcut ""#Space by default# to quickly send information to OmniFocus.

Outline freely in the quick entry window just like you do in the inbox.

If you don't assign a project or a context, your quick entry items land in the inbox for you to process later.

Set up a Clippings shortcut in Preferences, then use it to send selected content from any application straight to Quick Entry.

OmniFocus OverviewToolbar

View bar

Outline

Quick Entry

Sidebar

Perspectives

Use the Action pop$up menu to customize columns.

"Planning mode#

Click the Snapshot button to overwrite the selected perspective

with the current window's settings.

Click the expand button to see options for the selected perspective.

Switch to the other mode and find your selection there.

Focus on theselected folders or project, temporarily hiding everything else.

Group your projects under headings based on their containing folders or various dates.

Clean Up puts everything where it belongs, based on the changes you made.

Sort your projects by various criteria, or leave them unsorted.

Reset the next review date for the selected projects.

Type to filter the view for matching folders, projects, and actions.

Click the View button in the toolbar to see the View bar, which contains lots of handy menus for filtering your outline, and the column headers.View Bar

Filter your projects by status.Remaining: Left to be doneActive: Currently working on Stalled: Without available actionsPending: Starting in the futureOn Hold: Not currently working onDropped: Given upCompleted: Finished successfully

Filter actions by status.Remaining: Actions not yet completeNext Action: The next thing you can do in each projectAvailable: Actions you can do right nowCompleted: Actions finished successfully

Filter actions by estimated time, so you can find stu! that can be done in the time you have available right now.

Open the inspectors, where you can edit details of the selected items.

Filter actions by whether you have flagged them. Flags don't have any inherent meaning; they're just a convenience.

Print what's currently visible in the outline.

ToolbarPlanning mode is where you organize your actions into projects and folders.

Planning mode and Context modeContext mode is where you can ignore the hierarchy and concentrate on working.

Planning Sidebar

Contexts Sidebar

The Inbox: dump in stu! to process later

The Library contains all your folders, projects, and actions

Folders: Categorize your projects

A Project represents some goal you hope to achieve

Select any item in the sidebar to see its contents in the main outlin!

A Shoebox holds single actions that don't fit into a project

The No Context box: actions still needing contexts

A Context represents the place or the tools necessary to get something done

Contexts can contain subcontexts

Select a context to see the actions assigned to i"

Numbers indicate your inbox items "gray#, overdue actions "red#, and almost$due actions "orange#

Clear your custom filters, returning to the defaults or to the last perspective you opened

You can switch back and forth between planning mode and context mode by clicking the Mode switcher

or the Switch button on the toolbar.

Outline This is the detailed view of your inbox, folders, projects, and actions, arranged in rows and columns. Contexts mode is similar, except that actions are broken out of their project hierarchies so you can see them individually by project, due date, and so on.

The Inbox appears above your library of projects and actions. Outline new ideas, incoming tasks, or emerging projects here. When you're ready, assign a project and a context to an item, then click the Clean Up button to turn it into an action. Or,

drag an item to the sidebar to turn it into a project.

The darker gray rows are your grouping, as set in the View Bar above. This outline is grouped by folder.

Lighter gray rows are projects. A project should be a goal that you can complete some day; this one is the title of a painting.

The first remaining thing you can do in each project, the next action, is colored purple.

Because this project is sequential, all actions after the next action are considered unavailable. You have to finish the

earlier actions before you can start the later ones.

When you put the mouse pointer on a row, you see the columns and buttons available for that item.

You can use the Add Child, Indent, and Group commands in the Edit ! Outlining menu to collect related actions into a

group for easier tracking.

Overdue items are red.

Single!action lists are like projects, but they contain loose, unrelated items instead of actions aimed toward the

completion of a goal.

All single actions are considered “next actions,” and they are colored blue to distinguish them from project actions.

...And here's the next folder, with its own projects and single$action lists inside.

The arrows on a project or a group indicate whether it is parallel or sequential. The sequential “Work” must have its actions done in the order they are listed, while the parallel “Ideas to sketch out” can have its actions done in any order.

This action is flagged. Click the flag icon to mark items with a flag for your own reference; the flag filter in the View Bar above can find all of your flagged items for you.

This action has a due date. You can show the Due Date column "and other columns# in the View menu.

This action has a note, as shown by the note icon. Click a note icon to see the note area, where you can type or drop files.

Categorize your actions by context; then you can switch to Contexts Mode and organize them by when and where you can do each one.

PerspectivesPerspectives store the settings for your OmniFocus window, so you can get back to them again and again. You can find them in the Perspectives menu.

Click the plus button to create a perspective from your current

OmniFocus window.

Double$click a perspective to open it in your front OmniFocus

window, or Option$double$click to open it in a new window.

You can assign keyboard shortcuts in the options area below for quick access.

The pane on the right shows the view settings for the selected perspective.

Drag an image file onto a perspective, or choose an image

from the options below, to give it a custom icon. These icons become available as toolbar buttons in the

main window.

Quick Entry Whatever application you're using, press the Quick Entry shortcut ""#Space by default# to quickly send information to OmniFocus.

Outline freely in the quick entry window just like you do in the inbox.

If you don't assign a project or a context, your quick entry items land in the inbox for you to process later.

Set up a Clippings shortcut in Preferences, then use it to send selected content from any application straight to Quick Entry.

OmniFocus OverviewToolbar

View bar

Outline

Quick Entry

Sidebar

Perspectives

Use the Action pop$up menu to customize columns.

"Planning mode#

Click the Snapshot button to overwrite the selected perspective

with the current window's settings.

Click the expand button to see options for the selected perspective.

StageThree:CaptureTheir

OngoingDevo)on

involveothers

con&nuallygrow

thedesignprocess

goals,scenariosandpaths

goals

Yourusershavegoals.Writethemdownandusethemtoguideandinspireyourdesign.

• Theywill“muddlethrough”thehardpartsiftheendresultiss1llvisibletothem.

• Usetempta1onandencouragementtokeepthemgoing.

• Don’tlie:Behonestabouthowclosetotheirgoalstheyreallyare.

planfordelight

evaluatewithpsychologyand

emo&on

understandyourself

RobertGreene’s“Seducers”

• TheProfessor

• TheBeauty

• TheAgingBaby

• TheRescuer

• TheRoué

• TheIdolWorshipper

• TheSensualist

• TheLonelyLeader

• TheFloa1ngGender

• TheSiren

• TheRake

• TheIdealLover

• TheDandy

• TheNatural

• TheCoque[e

• TheCharmer

• TheCharisma1c

• TheStar

Source: The Art of Seduction by Robert Greene

The30‐SecondSeducers

• TheScholar

• TheShow‐off

• TheSneak

• TheRoman1c

• TheBestFriend

Source: The 30-Second Seduction by Andrea Gardner

closingthoughts

closingthoughts

Seduc1onis...

...notaboutsex‐‐it’saboutloveandtogetherness...enchantmentandpleasure.

...user‐centric

...ajourney

...proac1ve

...andnothingtobesqueamishabout!

closingthoughts

Seduc&onisnolongertheexclusiveresponsibilityof“themarke&ngpeople”.

It’sadesignjob.Sodoit.

ChristopherFahey

graphpaper.com

Thanks,Ihadfun!