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In the online world, your blog is your home base. This essential Web real estate is where you go deep with your readers and customers to build trust and credibility, as well as create your point of distinction in the marketplace. When you have a plan for your book blog that supports your objectives, you will make time and you will see the results in more traffic, more readers, more comments, more subscribers and more sales. [updated July 2013] More tips: http://BoostYourVisibility.com
Citation preview
The Secret to Author Blog SuccessHow to Dominate Your Niche with a Book Blog Denise Wakeman
Your Guide To Better Visibility on the Web
2
Over 2 billion people have access to the Web.©2013 Denise Wakeman, The Blog
Squad LLC • Do NOT distribute
Author Blog Success
Why Blog?
You Must Be a Content Machine6 Ways to Produce Quality Content
Amplify Your Message
10 Bonus Tips
3 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Why Blog for Your Book?
You will: Have greater visibility Get found by your ideal
reader Enhance your
reputation Establish your brand Build credibility Get more traffic Build your list Sell more books!
4 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Blogging Attracts More Visitors
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV 5
The Digital Handshake
6 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Blogging More Often Drives Results
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 7
Your blog is home base for your book
8 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Personality Not Included
9 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Align, Expand and Succeed
10 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
3 Steps for Creating Great Content
©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
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“You will never keep people from talking. But you can take actions to influence the content of what
they say.”
~ Seth Godin, Marketing Guru
12 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
3 Step Content Formula
Use Keywords
Create compelling headlinesTap into
what your readers
want13 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
It’s all about content
“…your blog is for communicating the essence of your brand.”
~ Gary Vaynerchuk, author of “Crush It!”
14 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Blog = Better SEO Search Engine Optimization
Better Listings On Google More Visibility Means More Opportunity Get found on the Web
Keywords Headlines
15 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Use Keywords
Do your research Use tools to build your list of keywords
Freekeywords.wordtracker.com
Google Analytics Google Keyword Suggestion
tool(requires Google Adwords account)
16 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Blog Post Titles Your Title is Your Headline
First impression Shows up in search results & syndication sites 8 out of 10 read headline copy Numbers in headlines bring in more traffic Write your headline last Keep a “swipe file” of sample headlines
Questions Statistics Stories
17 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Create a Variety of Posts Mix it up with different styles of posts
Top 10 How-to Case studies Reader Q&A Opinion Link round-up Poll/survey results and analysis
18 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Types of Post Titles
19 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
6 Ways to Produce Quality Content
©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
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1. Plan Your Posts Make a list of categories for your blog
List 5 sub-topics for each category Create a style bank Leave room for spontaneity Time yourself Plug posts into your Editorial Calendar Assign each sub-topic to a date
21 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
2. Keep a Running List of Ideas
©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute22
Everything is fodder Conversations Books Articles Other blog posts Photos
Write/Record your ideas Paper Word doc Evernote.com ***
3. Schedule Time
©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute23
Schedule time for your blogging Mark blogging time on
your calendar Post 2-3 times per
week Read and comment 2
times per week on other blogs
4. Write a Series of Posts
©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute24
Short on time? Take a couple hours to pump out a series of posts
Queue posts to publish on future dates
Use Editorial Calendar plug-in for Wordpress
5. Invite Guest Bloggers Add the voice of others in your industry Invite people in your community
Your team Your vendors Your colleagues Your customers Thought leaders in your industry
Post a request on Blogger Linkup – www.BloggerLinkup.com
25 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Guest Post Quick Tip
Create submission guidelines
Set up a form on your site to collect guest posts
Add a navigation link on your blog
Form from Twitip.com
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6. Interview Experts
©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute27
Monthly or weekly feature
Identify 12-20 experts in your industry
What’s in it for them?
5-7 questions Text and Audio
Interview on the phone
Transcribe Post both audio and
written versions
Still Alice
28 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Amplify Your Message
29 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Enlist Your Audience Make it easy to share your content
Share buttons Call to Action
Retweet Subscribe
Comments Make them social too!
30 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Share Your Content
Make your posts viral
31 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Call to Action
Retweet Subscribe to
list
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Crush It!
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Socialize Comments
Avatars help build community
Share comments on social sites
34 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
10 Bonus Tips
©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
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10 Bonus Book Marketing Tips
1. Use your book title as domain name for blogwww.yourbooktitle.com
2. Use a custom header/banner
36©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
10 Bonus Book Marketing Tips
3. Collect email addresses with subscription form
4. Create a Google+ community or Facebook group for your readers
37©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
10 Bonus Book Marketing Tips
5. Participate in the blogosphere
6. Podcast your book – publish in multiple formats
38©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
10 Bonus Book Marketing Tips
7. Set up a Facebook Page for your book for more fan engagement
8. Have a virtual blog tour – Google “virtual book tour”
39©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
10 Bonus Book Marketing Tips
9. Run a contest
10. Use video to promote your book
40©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Denise Wakeman
Let’s Connect!
DeniseWakeman.com Facebook.com/AdventuresInVisibility Twitter.com/DeniseWakeman Need more visibility for your book
project? Let’s talk… http://denisewakeman.com/book-visibility/
More Free Tips! –www.BoostYourVisibility.com
41 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute