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The Science of the Possible
[email protected] Daniel
Understand Your Organization's Intellectual Capital to Harness the Power of Innovation
2© 2015 Casewise - confidential
Intellectual Capital is the Key to Innovation
Know Your Assets
Human Capital– Employee Skills
– Corporate Experience
– Organizational Abilities
Organizational Assets– Patents
– Trademarks and Copyrights
– Proprietary Processes and Databases
Relationship Assets– External Value Added
• Suppliers and Customers
• Social Capital
3© 2015 Casewise - confidential
Inputs to ResultsMotivation for Change, Transformed into Actionable Information
CorporateStrategy
internal forces
market forces
regulation
Infrastructure Lifecycle Management
Application Portfolio Management
Data Asset Lifecycle
Organizational Change
Intellectual Capital Mining
Value Chain Analysis
Business Process Optimization
Innovation Engineering
Business Landscape Analysis
Inputs Results
4© 2015 Casewise - confidential
Four Phased ApproachDivine | Define | Align | Refine
Align
Define
Divine RefineProcess Mapping
Capability MapEngineering Survey
Emergent SystemsInnovation EngineeringCulture Shift
Capital GovernanceStrategic PartnershipsLicensing Agreements
Patent FilingsCopyright/Trademark Management
Skills/Experience Catalog
5© 2015 Casewise - confidential
Unknown Capital is Rarely Leveraged Optimally
Discover Your Assets - Divine
Business Landscape Mapping– Quantifies Use of Known Capital– Discovers Opportunities for Formalization
• Unpatented Patterns/Methods• Critical Skills Catalog
Technology Landscape Mapping– Proprietary Data Structures– Proprietary Methods/Interfaces
Builds Communication Channels– Business and Engineering Share Common
Language– Provides a Mechanism for Communication
Divine
6© 2015 Casewise - confidential
Unknown Capital is Rarely Leveraged Optimally
Understand Your Assets - Define
Confirm Capital Ownership– Assign Specific Management– Disclosure of Capital Usage
Formalize Corporate Capital– Document Capital Asset and Footprint– Standardize Methods for Management
Define Areas of Interest– Develop and Maintain “Hot Spot”
Vigilance
Define
7© 2015 Casewise - confidential
Unknown Capital is Rarely Leveraged Optimally
Manage Your Assets - Align
Capital Governance– Incorporate Capital Management into
Change Processes– Categorize and Monetize Capital Assets
Transformation– Construct New Business Models Based
on Managed Capital– Optimize Human Capital on Required
Skills
Legal Strategies– Align Capital to Enforcement– Audit to Ensure Infringement Protection
Align
8© 2015 Casewise - confidential
Ideas Into Action: Engineer Transformation and Innovation
Use Your Assets - Refine
Strategic Business Use– Create New Revenue Streams– Open New Market Opportunities– Optimize Distribution Channels
Build “Capability Block” To Engineer Innovation– Reduce Risk Through Known
Combinations of Capabilities– Foster Creativity Through
Communication and Collaboration– Build Focus Areas Based On Strategic
DirectionRefine
9© 2015 Casewise - confidential
Lagging Behind the Industry, the Company Needed to Secure Its Leading Position
Use Case – Aerospace Engineering
Poor Patent Performance• FY 2011: 18 Patents Granted but 1,200 Patents Granted to Rivals• Engineers Could Not “See” The Value• Intellectual Capital Managers Did Not Know the Business
10© 2015 Casewise - confidential
Lagging Behind the Industry, the Company Needed to Secure Its Leading Position
Use Case – Aerospace Engineering
Divine – Retroactive Intellectual Capital Mapping– Business Process Mapping Led to Patentable Items– Technology Mapping Led to Copyrightable Algorithms and Methods
Define – Actionable Information– Company Able to Document and File Numerous Patents/Copyrights– Intellectual Capital Managers Developed “Hot Spots” for IC
Align – Strategic Impacts– New Technology Licensing Agreements (Some with Competitors)– Legal Enforcement (and Avoidance)
Refine – Innovation Engineering– “Capability Block” Concept Led to Combination/Re-Combination– IC Optimization Led to New Methods and Products
11© 2015 Casewise - confidential
Intellectual Capital Management Harnesses the Power of Innovation
Power to Innovate
Focus on Specific Areas for Targeted Innovation
Innovation drives Transformation on Two Fronts– New Products/Markets
• Reduce “Signal to Noise”• Extend Partnerships
– Evolve Current Business Model• Reduce Risk Through Known/Managed
Capabilities• “Right Size” Efforts
Drives Culture Change– Embeds Innovation Engineering Into Every
Governance Process– Fail Early, Fail Forward
