The Science of

SEO

Dan Zarrella

Social Media Scientist

#SEOSci

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Takeaway: Search is not

dead, but it’s not the only

game in town.

Takeaway: Before they

buy, they Google.

Takeaway: Social takes a

back seat to search when

buying.

Takeaway: Ranking well

can make you seem more

trustworthy.

Takeaway: Most people

don’t trust PPC ads.

Takeaway: People don’t

admit to clicking PPC

ads.

Takeaway: Search traffic

is just one cog in the

machine.

Takeaway: Write for

humans, not just spiders.

Takeaway: Your site is

listed next to spam. Be

distinguishable.

Design

Research

Specificity

Too good to be true?

Takeaway: Spiders work

nights and weekends.

Takeaway: Experiment

with media. There’s more

than one kind of search.

Takeaway: The

conversation isn’t going

to make you rank.

Takeaway: Linkers work

early.

Takeaway: Post more

than you are right now.

Takeaway: Buzzwords

are boring. Give them

timeliness.

Takeaway: Keep titles

between 40 and 80

characters.

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