Pierre Métivier

General manager

Forum des services mobiles sans contact

Email : pmetivier@forum-smsc.org

Twitter : Forum_SMSC / pierremetivier

February 24th, 2014

The road ahead for mobile NFC services The French case

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Forum SMSC

Non-profit association founded by the French government in 2008

To help the deployment of contactless mobile services

30 members / 5 working groups

Telcos, Banks, Transportation, Industrials, SME/Startups

Partnerships

AFSCM, FFT, AEPM, GART, AFIMB,

PICOM, CNRFID, ADCET, NFC forum,

Pole TES, Pole SCS, DGCIS,…

Consumers and citizens

Interoperability and non-discriminatory

Members and working groups Telcos

Transportation

Industrials

SME/Startups

Banks

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Events

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Université NFC des territoires

X02 novembre 2010 – Réflexion sur l’écosystème du

téléphone mobile Cityzi dans les Transports Publics

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France main specificities in NFC

Local and national public authorities push

A major economic sector

Public / private cooperation

Professional associations and clusters

Services

Transportation, Payment, Retail, Access

City and tourism

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On our way to a national deployment

Experiments

2008 - Strasbourg et Caen : Pegasus project Payez Mobile

2010 – Nice, 1st French contactless mobile city

Strong government support for contactless services

projects through public investment and commitment.

« Villes Numériques NFC » tender, 2011

Contactless services listed as a priority by

« Digital sector strategy commitee », July 2013

Contactless services, one of 34 national industrial priorities,

Sept. 2013

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On our way to a national deployment

Strong « contactless » industrial sector

Local initiatives + National strategy + (potential) European collaboration

Objectives :

Growth

Competitivity

Employment

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Strong local push for City services Transportation, parking, tourism, ticketing, culture, events

Multi-service city cards

Access to swimming pool and sport equipment, library, child care

Health and elderly people services, accessibility

City center retail store loyalty card

Universities, school, student cards

City information for citizens and visitors

Independantly from the technology,

proximity services for all of us.

NFC Cities 15 Projects

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Banks and payments

Contactless payment cards

21,1 millions, 33% - Dec. 13, 50 millions in 2015

Carrefour retail stores – Over 2,5 millions contactless payment cards

National ad campaign - Visa, June 2013, Groupement CB, Jan. 2014

Contactless Point of Sale terminals

122,000 point of sales, 10 % – Dec. 13 (source Groupement CB)

SIM-based m-payment - Early stage Mainstream

BNP Paribas, CIC, Credit Mutuel – Up and running

Société Générale, Banque Postale are next

Orange Cash – pre-paid card being tested

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Commerce and Retail

Payment infrastructure being deployed in all retail chains

Casino

A major French retailer launched a complete « NFC » superstore

in Paris in 2012 - 2,700 m2, 25,000 references

« Carte magique » loyalty card / mobile

180 stores, coupled with transportation

SES – Electronic Shelf Labels – NFC inside

Sold 5 millions in 2013

Forecast 10 millions in 2014.

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Transportation

Public transportation – Strasbourg, Caen, Nice

Public parking - Strasbourg, Lyon, Nice, Marseille, Rennes, Aix....

SNCF, national railroad, launching NFC ticketing in 2014

STIF – Paris region transport authority

NFC compatible Navigo card now available

Many city transportation cards

Bike and car sharing

ABC - Application Billettique Commune

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Tourism

Museums and monuments

Paris - Quai Branly, Cité de l’Architecture, Centre Beaubourg

Paris - Dynamo @ Grand Palais

Nice - Mamac, Strasbourg - StrasPlus,

Ardèche, Sarlat, Mont Saint Michel

Access

Uper Rhine Museums Pass

CRT Ile de France, Marseille

• Contactless card combining

museums and transportation

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Office

SFR Campus

Office Access

Meeting room access

Video equipement, lights, shades … control

Cafeteria

Printing

Issue / problem reporting

25,000 tags and 8,500 employees

Gemalto

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Access and everything else

Access / ticketing

Hotel, parking, smart home, amusement park, stadium

Electronics

Musical equipment pairing, « mobile » programming

Television, computers, tablets, bike computers

M-health, wearables, « shoes », smart watch…

Gaming and console

Skylander and Infinity

NFCity and NFC Arena

GRDF Smart meter

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Next steps

Continue deployment of infrastructure and services

Mobiles, « OS », SIM, PoS and transportation terminals, …

Extend cooperation between all public and private actors

Mobile operators, commerce / retail, transportation operators, industrials,

local and national authorities.

Simplify the technical ecosystem, reuse, share

Give visibility to existing services, explain

Launch nationally when critical mass reached

Develop new multi-service app bringing value

to consumers and citizens.

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Our future is NFC based !

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Thanks.

Pierre Métivier

General Manager

Forum des services mobiles sans contact

Email : pmetivier@forum-smsc.org

Twitter : Forum_SMSC / pierremetivier