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Your Bridge to a More Effective Brand & Licensing Strategy
Since 1995, The Page Group (TPG) has consulted with Fortune 1000
companies, middle market enterprises and emerging organizations that are
looking to increase the equity of their brands, launch new
products, strengthen their market position, enhance revenues through fully
executed licensing strategies, and improve strategic planning. TPG has a
history of focusing on building a stronger “Brand Connection” and in many
cases, developing a “lifestyle connection” between the consumer and the
brand. Through these initiatives we deliver sustainable value for the
companies – including enhancing the overall “Blue Sky” value of the
Leaders in building brand equity
for any business
The Page Group Core
Consulting PracticeAnalysis of Brand, Licensing, & IP strategies
Global Brand Strategy
Strategic Planning & Implementation
Brand Licensing Management & Strategy
Intellectual Property Management
Capital Formulation
Marketing Philosophy & Strategy
New Product Launch
E-Commerce, Web/Mobile & Social Marketing Strategy
Integrated Business Strategies
Event Marketing & Execution
International Business Development
The Goal: To drive incremental revenue growth to our clients’ bottom line, while enhancing the market
value of their enterprise through superior brand management and business strategies.
The World is our Marketplace,
our Experience is Global in Every Way Our Team
Robert “Bob” J. Page, Los Angeles, CA: [email protected] Bob has been engaged in brand marketing, strategic
planning and licensing development for more than 30 years. His efforts in launching new products and leading marketing teams and
initiatives have included executive management roles with Levi Strauss, Union Bay, and BUM Equipment. He was a principal owner
of Coca-Cola Brand Clothes / Berleca USA LLP, American Motorcycle Co. 1902 LLC. and The Page Group. He has a successful
track record reflected in his numerous awards for marketing, sales, and product development. Bob is a graduate of the University of
Minnesota.
Gregory Scott Holder, Fresno, CA: [email protected] With over 20 years leading consumer marketing and eCommerce
teams, driving platform enabling technologies and leading web development projects, Scott brings extensive B2C and B2B
experience to the team. Delivering expertise in eCommerce strategy, platform development, business development, SEO, SEM,
Email Marketing, Affiliate programs and vendor selection/management Scott has previously held titles as the Director of eCommerce
at 5.11 Tactical. Prior Scott served as Dir. of Merchandising, Dir. of Program management and Director of Traffic at shopping.com /
AltaVista driving Shopping.com’s ranking to #3 behind Yahoo and AOL. Earlier Scott was Product Manager and then Marketing
Manager for Compaq’s $2B Presario product line. Holder has a BS, Summa Cum Laude, from the Univ of Baltimore.
Lee McLaughlin, Boston, MA: [email protected] Lee’s background is firmly entrenched within consumer product
licensing, product development, new business development, marketing, and sales. A former Hasbro Toy Executive, Lee has solid
relationships within Fortune 500 companies, the Entertainment Industry and a true competency in international manufacturing. In
2007, Lee was the Managing Director for launching two new consumer product companies, Planet Pets and Planet Home. Lee is a
graduate of Curry College, with an MBA from Anna Maria College.
John J. Miller, Orange County, CA: [email protected] John is a 23-year veteran of the Consumer Packaged Goods
Industry, most recently as Vice President of a $300 Million business unit for U.S. Tobacco, Inc (Skoal & Copenhagen). As a
consultant, he has worked with numerous specialty food companies, beverage companies and other CPG formats. He has a
competency in brand development, channel strategies and product launches. John is a graduate of the UNLV School of Business
and has an MBA from Pepperdine.
Our ClientsFortune 1000 Companies: - Major Brand such as Coca-Cola, Reebok, McAfee and Honda who already have strong brand awareness utilize The Page Group to review, evaluate, and define new opportunities for adding new connections (such as social media) with consumers and redefine existing ones. We work on specific solutions to align their core brand strategy to build a stronger relationship with that critical consumer.
Middle Market Enterprises: - Firms with recognized brands who have not yet established major brand awareness and brand connection with their target audience come to The Page Group to define the best strategies for building a closer relationship with a core demographic. Strategies are developed to attract those consumers through building an effective brand silo and marketing platform.
Emerging Organizations: - New companies and products that hope to become household brands and are seeking to develop a strong go to market brand strategy consult with The Page Group. TPG will develop an effective strategic plan, channel strategies and product launch schedule to achieve aggressive growth.
Leaders in building brand equity
for any business
THE PAGE GROUP
www.ThePageGroup.usRobert J. Page, Phone: 714-389-4792 : [email protected]
The Page Group Industry Experience
o Consumer Products
o Apparel / Fashion Industry
o Entertainment / Sports
o Food, Beverage Industry & Tobacco
o Web / eCommerce / Social Media
o Software / Technology
o Licensing
o Nutrition
o Automotive / Motorcycle
o Toy Industry
o Sporting Goods / Fitness
o Building Products
