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LEARNING CONTENT STRATEGIES FOR THE AGE OF YOUTUBE AND FACEBOOK

The Next Generation of Learning Content Strategies – Learning Content in the Age of YouTube and Facebook

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Page 1: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

LEARNING CONTENT STRATEGIES FOR THE AGE OF

YOUTUBE AND FACEBOOK

Page 2: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

5,000+ Courses. 25 Topic Areas.

Unlimited Access.

Improve your employees' performance with the

largest and fastest-growing library of on-demand

training videos and eLearning courses today!

Page 3: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook
Page 4: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

Over 6 billion hours of video are watched

each month on YouTube - that's almost

an hour for every person on Earth,

and 50% more than 2012.

100 HOURS of video

are uploaded to

YouTube every

minute.

Page 5: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

8.3 hours - average number of

time spent on Facebook per

user per month.

• 1.26+ billion Facebook users.

• 66% of Millennials use

Facebook.

• 45% of internet users 65 years

and older use Facebook.

Page 6: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

CONTENT

definition curation

delivery

Page 7: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

Immediate

Personalized

Democratic

User-generated

Social

Mobile

Page 8: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

TRADITIONAL ELEARNING COURSE

Page 9: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

LEARNING NUGGETS

Page 10: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

CONTENT

definition curation

delivery

Page 11: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

WHAT IS CONTENT: anything that answers a

question that we might be

asking in the moment

SOCIAL PERFORMANCE

Page 12: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

Business objectives

DEFINITION

?

?

Page 13: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

9 out of 10 Americans

already use their

smartphones for work.

Cisco BYOD Insights Report 2013

Page 14: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook
Page 15: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

WHY VIDEO? According to popular research – in 72

hours the average human can retain… 10% of text

10% of text

65% of

images

95% of video

Page 16: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

DOES THIS TRANSLATE INTO

EMPLOYEE TRAINING?

Visual input for

cognitive transfer

AD

ULT

LEA

RN

ING

Page 17: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

CONTENT

definition curation

delivery

Page 18: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

CURATION: the key first step to making

content useful

CONTENT CONTEXT

Page 19: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

CURATION

Context

3

2

1

Page 20: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

STRUCTURE

SETS

CONTENT

FREE

Page 21: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook
Page 22: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

CONTENT

definition curation

delivery

Page 23: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

DELIVERY: easy and simple access,

when and where it’s needed

CLOUD-BASED MOBILE

Page 24: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

DELIVERY

Access, work and life

3

2

1

Page 25: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

What can we learn

from social platforms?

How can we apply to

our own learning

platforms?

Page 26: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

SOLUTION Do less, facilitate more

Mobile first

The power social learning

Curate, redefine and deliver

1

2

3

4

Page 27: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

Key Ideas

Can I use it today?

3

2

1

Page 28: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

BIZLIBRARY.COM

In a world of learning and development where

complexity is the enemy, BizLibrary has developed a

simple and nimble approach to delivering high

quality learning, anywhere, anytime.

MICHAEL ROCHELLE Chief Strategy Officer

Brandon-Hall Group

Page 29: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

BIZLIBRARY.COM

Free trial of the BizLibrary Collection

or Demo of Technology Solutions

5,000+ Courses. 25 Topic Areas. Unlimited Access.

Page 30: The Next Generation of Learning Content Strategies –  Learning Content in the Age of YouTube and Facebook

BIZLIBRARY.COM

Chris Osborn

Vice President of Marketing

[email protected]

@chrisosbornstl

Jessica Batz

Marketing Specialist

[email protected]

@jessbatz

@BizLibrary