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Property of Milton | linkedin.com/in/eddiechoi
Property of Milton | linkedin.com/in/eddiechoi
BeijingHongkongGuangzhouMacauNew DelhiShanghaiSingaporeTaipei
Property of Milton | linkedin.com/in/eddiechoi
Event Digital
Property of Milton | linkedin.com/in/eddiechoi
Property of Milton | linkedin.com/in/eddiechoi
Property of Milton | linkedin.com/in/eddiechoi
Property of Milton | linkedin.com/in/eddiechoi
Property of Milton | linkedin.com/in/eddiechoi
Stimulus FMOT SMOT
At POS Experience
Traditional Mental Model of Marketing
Property of Milton | linkedin.com/in/eddiechoi
Stimulus ZMOT FMOT SMOT
At POS Experience
New Mental Model of Marketing
Property of Milton | linkedin.com/in/eddiechoi
40 Billion Downloads + 775,000 Apps on iTunes
1 Million Android Apps by June 2013
900 Million Facebook Users
500 Million Twitter Users
4.1 Billion Emails by 2015
1+ Billion Smartphones & Tablets
Marketing organizations that adopt inbound and event-triggered techniques will see a 600% higher
response rate, compared with traditional outbound campaigns -
Gartner
Property of Milton | linkedin.com/in/eddiechoi
Jeremy LinKriste
n Stewart
Rainbow Cake
Louis Vuitto
n
Forever 21
Olympics
iPad Mini
How to rock
Gangnam Style
Property of Milton | linkedin.com/in/eddiechoi
The Best Moment Of Truth
Property of Milton | linkedin.com/in/eddiechoi
Best Moment Of Truth
Engagement
Property of Milton | linkedin.com/in/eddiechoi
Property of Milton | linkedin.com/in/eddiechoi
Top 50 websites have only 2%
conversion rate.
Property of Milton | linkedin.com/in/eddiechoi
Property of Milton | linkedin.com/in/eddiechoi
Micro Conversion
Macro Conversion
Property of Milton | linkedin.com/in/eddiechoi
Singapore
Property of Milton | linkedin.com/in/eddiechoi
Now 90%!
Property of Milton | linkedin.com/in/eddiechoi
Singapore62% smartphone penetrationMusic, Games & Apps, BrowsingChina33% smartphone penetrationMusic, Browsing, Games & Apps
Indonesia17% smartphone penetrationMusic, Games & Apps, Browsing
Property of Milton | linkedin.com/in/eddiechoi
Past Present
Property of Milton | linkedin.com/in/eddiechoi
Search Social
Property of Milton | linkedin.com/in/eddiechoi
Singapore85% of Singaporeans access social media sites, 69% do so to connect or engage with brands and companies.China83% of companies use social media for business
IndonesiaThe 4th largest twitter nation.
Property of Milton | linkedin.com/in/eddiechoi
Awareness ConnectionInterest EngagementConsideration AffectionAction Amplification
Property of Milton | linkedin.com/in/eddiechoi
Awareness
Amplification
Property of Milton | linkedin.com/in/eddiechoi
The purpose of modern marketing is to give you the knowledge from which you can make informed decision.
Property of Milton | linkedin.com/in/eddiechoi
Property of Milton | linkedin.com/in/eddiechoi
GA > UA
Universal Analytics
Property of Milton | linkedin.com/in/eddiechoi
Property of Milton | linkedin.com/in/eddiechoi
Property of Milton | linkedin.com/in/eddiechoi
3 Insights
3 Questions
Property of Milton | linkedin.com/in/eddiechoi
What When Who
Product BMOT BUSINESS
Property of Milton | linkedin.com/in/eddiechoi
Does Universal Mean Integrated?
Property of Milton | linkedin.com/in/eddiechoi
Property of Milton | linkedin.com/in/eddiechoi
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