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In this presentation we will give you a few tips and trix on how to get started with your content marketing strategy, what content your company can produce (or might already do) and how to share it to increase the engagement and interest from leads and potenial customers. Presentation by @charlotteulvros, CMCO Mynewsdesk
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THE HOW, WHY, AND WHERE OF CONTENT MARKETING…… OR HOW TO HOOK YOUR CUSTOMERS
Presentation @charlotteulvros, CMCO Mynewsdesk
WHAT?
”Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.”
Photo: @dearphotograph
Custom publishing, custom media,
customer media, customer
publishing, member media,
private media, branded
content, corporate media, corporate
publishing, corporate journalism, branded media.
BRAND JOURNALISM
CONTENT DRIVES DECISION MAKING!
”””The currency in social media is value, and that value is created by producing and sharing valuable content.”
CONTENT STRATEGY?
HOW IS MY CONTENT:GENERATED? PRODUCED? MULTIPLIED?
ACCESSIBLE? EASY TO VIEW? EASY TO USE AND SHARE?
?
THE PLATFORMS AND THE CHALLENGES
Source: www.market0.com, Junta42, Content marketing Institute and Marketing profs
THE CONTENT CHALLENGE:- CREATION- ENGAGEMENT
WHO?
PRODUCE YOUR CONTENT?
• Comments• Blogpost• Tweets• Photos• Illustrations• Infographics• Video• Podcasts• Webinars• Press releases• eBooks• Newsletters
• Events• White Papers
WHAT TYPE OF CONTENT IS THERE?
KEY TO CONTENT SUCCESS – HUMANIZE!
Photo: http://farm5.static.flickr.com/4006/4581962986_2cb5ea4ef4_z_d.jpg
THROUGH A DIGITAL (SOCIAL MEDIA) NEWSROOM - IN 1O MINUTES YOU CAN…
490 MILLION PEOPLE
50 MILLION PEOPLE
50 MILLION PEOPLE
200 MILLION PEOPLE
760 MILLION PEOPLE
PUBLISH BLOG
THE BRAND CHALLENGE 2012 – EMBRACING.
http://www.youtube.com/user/ResetLiveGrow
