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Even the global giants of industry have really bad vision statements. Hard to believe but true. I think they are over thinking it. This slide share takes a look at the great ones, the ugly ones (dont worry we did a make over) and a template so that you can have a good one too.
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HIGH PERFORMANCE VISIONWhat does your company want to be when it grows up?
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I have seen some great vision statements…
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I’ve also seen some really bad vision statements
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People must be confused about what a vision
statement is and is not.
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So lets look at some great ones, make over some bad ones, and create our own
with a template.
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Before we jump in, let’s talk about what a vision
statement is.
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People really struggle with this but the funny thing is
that we have been forming vision statements
since we were kids.
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The vision statement in its most simple form should
start with “To be” AND
End with a BHAG (big hairy audacious goal).
I want TO BE
the best SUIT WEARING SUPERHERO
in the WORLD
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IMHO – These are 4 great vision
statements that get to the point.
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Be the world’s beer company.
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To be the company that best understands and satisfies the product,
service and self-fulfillment needs of women – globally.
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Be the global leader in
customer value.
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To be the number one athletic
company in the world
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Here are 3 VISION STATEMENT
MAKEOVERS - - -
Yes! They really needed it!
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One day, 30% of all retail transactions in the US will be online. People will buy from the company with the best service and the best selection. Zappos.com will be that online store. Our hope is that our focus on service will allow us to WOW our customers, our employees, our vendors, and our investors. We want Zappos.com to be known as a service company that happens to sell shoes, handbags, and anything and everything.
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One day, 30% of all retail transactions in the US will be online. People will buy from the company with the best service and the best selection. Zappos.com will be that online store. Our hope is that our focus on service will allow us to WOW our customers, our employees, our vendors, and our investors. We want Zappos.com to be known as a service company that happens to sell shoes, handbags, and anything and everything.
WAY too long! Get to the point.
If Zappos wants to be known for service and setting standards …
Then they should say that!
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One day, 30% of all retail transactions in the US will be online. People will buy from the company with the best service and the best selection. Zappos.com will be that online store. Our hope is that our focus on service will allow us to WOW our customers, our employees, our vendors, and our investors. We want Zappos.com to be known as a service company that happens to sell shoes, handbags, and anything and everything.
Zappos by Dawnna:
To be the company that sets and exceeds the benchmark for service not only in the shoe and handbag industry; but in every industry around the world.
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Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Apple tells us their commitments, goals, and target markets; but they don’t tell us what they want to be in the future. Steve Jobs actually lived the Apple Vision. They should use it.
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Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Apple by Dawnna:
To be the global creator of simplicity through seamless integration of form, function, and technology.
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Delivering Winning Solutions That Inspire Worklife™Delivering = Our actions speak louder than words. We are accountable: doing what we say we're going to do efficiently and on time.Winning = We act with confidence. We're proud to win. We push ourselves to greater heights. And we don't settle for less than being the best.Solutions = We listen to our customers and understand their needs. We offer products, services and innovative thinking that enable our customers to achieve success.Inspire = Our inspiration is contagious and enables us to unleash creativity to help people achieve their goals. Our motivation and enthusiasm inspire others to succeed.Worklife™ = We combine our energy for work with our passion for life. We are creating a fuller, more enriched lifestyle. We share the desire to maximize human potential to achieve personal dreams.
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Delivering Winning Solutions That Inspire Worklife™Delivering = Our actions speak louder than words. We are accountable: doing what we say we're going to do efficiently and on time.Winning = We act with confidence. We're proud to win. We push ourselves to greater heights. And we don't settle for less than being the best.Solutions = We listen to our customers and understand their needs. We offer products, services and innovative thinking that enable our customers to achieve success.Inspire = Our inspiration is contagious and enables us to unleash creativity to help people achieve their goals. Our motivation and enthusiasm inspire others to succeed.Worklife™ = We combine our energy for work with our passion for life. We are creating a fuller, more enriched lifestyle. We share the desire to maximize human potential to achieve personal dreams.
It is just TOO LONG!
Sounds more like a cultural mission statement more than a vision statement.
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Delivering Winning Solutions That Inspire Worklife™Delivering = Our actions speak louder than words. We are accountable: doing what we say we're going to do efficiently and on time.Winning = We act with confidence. We're proud to win. We push ourselves to greater heights. And we don't settle for less than being the best.Solutions = We listen to our customers and understand their needs. We offer products, services and innovative thinking that enable our customers to achieve success.Inspire = Our inspiration is contagious and enables us to unleash creativity to help people achieve their goals. Our motivation and enthusiasm inspire others to succeed.Worklife™ = We combine our energy for work with our passion for life. We are creating a fuller, more enriched lifestyle. We share the desire to maximize human potential to achieve personal dreams.
Office Depot by Dawnna:
To be the global solution that inspires an innovative Worklife™ everyday in every way.
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Ok… Its YOUR turn.
Let’s create a vision for your company.
Remember the goal is to answer the question:What does your company want TO BE when it grows up?
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What is the one difference that you want to make:
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What is the one difference that you want to make: Create Change
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What is the one difference that you want to make: Create Change
Where (and/or with whom) do you want to make that difference:
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What is the one difference that you want to make: Create Change
Where (and/or with whom) do you want to make that difference:Thought Leaders and/or Global Organizations
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What is the one difference that you want to make: Create Change
Where (and/or with whom) do you want to make that difference:Thought Leaders and/or Global Organizations
What does your company do best (strengths):
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What is the one difference that you want to make: Create Change
Where (and/or with whom) do you want to make that difference:Thought Leaders and/or Global Organizations
What does your company do best (strengths): Communication, Strategy, Innovation, Influence
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What is the one difference that you want to make: Create Change
Where (and/or with whom) do you want to make that difference:Thought Leaders and/or Global Organizations
What does your company do best (strengths): Communication, Strategy, Innovation, Influence
My Vision: TO BE <what><using which strength (optional)><where>
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What is the one difference that you want to make: Create Change
Where (and/or with whom) do you want to make that difference:Thought Leaders and/or Global Organizations
What does your company do best (strengths): Communication, Strategy, Innovation, Influence
My Vision: To be creator of change and the spark of innovation for organizations around the world
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Good Luck!Dawnna St LouisCEO of ThinkActEvolve.com
We work with IT organizations to leverage innovation and boost the bottom line by using highly interactive exercises that shift business beliefs.
